Sport Nation Review
Sport Nation is the rebranded name of Bet On Brazil (find out what happened to Bet On Brazil). The site was originally centered around Alan Brazil, the former Ispwich Town, Tottenham, Manchester United and Coventry player who went on to host one of the most successful and longest running breakfast shows on TalkSport radio. However, the new site is now much bigger and with a focus on many more sports and markets than the old brand.
What you get with the new and improved Sport Nation is a proper sportsbook that is truly all about sports, with a focus on football in particular. There is a casino, and a very good one too, but this place is about sport first and foremost which you would expect really given the name.
The rewards and promotions up for grabs put many other bookies to shame, especially considering how young Sport Nation are as a company, and live betting is handled with the sort of experience that belies their years.
The odds aren’t always head turning but are always competitive, and market availability isn’t going to be an issue for anyone but the most particular of bettors. Sport Nation have solid foundations to build on here, so the future is certainly exciting.
About Sport Nation
Sport Nation are a brand of Argyll Entertainment, based in Switzerland but with offices in London. The holding company very much focus on the ‘Entertainment’ part of their name. They believe all modern bookmakers have become bland and uniform (I can’t say I disagree) and they want to create new entertaining betting sites.
Alan Brazil was chosen as the face (and name) of the brand initially not just because he was an ex-footballer but also because he’s a modern football journalist who lives and breathes the sport. Bet on Brazil was the original name that the site launched with.
On August 4th 2017 Sport Nation emerged as a rebrand of the old site, Bet on Brazil. This was done for two reasons. Firstly, the old site was clunky and understocked, with too much focus on football (for the relaunch the site was switched to the SBtech platform which provides far greater depth of markets and features); secondly the Alan Brazil branding was not widely recogniseable with many people outside of football not actually knowing who he was.
With the re-launch, the company made it very clear that they wanted to create a new model that not only offered new customers a strong incentive to join, but that also properly rewards loyalty. Punters that signed up with them at the start have seen a lot of rewards now they are a few years down the line.
Engagement and Rewards
Sport Nation believe that “every second you spend online should be rewarding”, and they back this up with multiple ways for regular customers to get something back from their wagering activity on the site.
I’ll take you through them one at a time:
- Enhanced Odds – It’s true that these are common place in the industry, but they are a daily occurrence at Sport Nation, and they aren’t just available from the main site either. More on that shortly.
- Rewards Shop – Staying true to their claim above, every bet you place in the sportsbook or in the casino can earn you reward points. These can be traded in for free bets, casino bonus amounts, real cash, and even a few oddball options; seriously, you can donate to charity and they have even offered Uber Eats vouchers in the past.
- Refer and Earn – Get your mates signed up and once they start earning points you will both receive a reward points dump of 22,000. Quick maths should tell you that you could be in for some nice rewards if you get the whole gang to switch to Sport Nation.
- Promotions – Spanning the sportsbook and the casino, you can benefit from best odds, free spins, cash back on certain games or betting lines, free bets after a bad run. These change regularly and some promotions are accessed via rewards, so have a look at what’s currently on offer.
- Epic 8 – This one may not run forever, but it’s a good example of Sport Nation’s innovation when it comes to engagement and promotions. You have to pick 8 players who will score the most fantasy football points in 8 different matches, and if you get them all right, you win a significant amount in free bets. No fee to play either.
- VIP – Otherwise known as Rewards Plus. It’s an invite only scheme but you can ask them to consider you if you feel like you bet enough. Amongst the bounty are faster withdrawals, an account manager, exclusive offers and promos, hospitality invitations, and reduced prices in the rewards shop.
- Pick a Pony – I’ve not seen this before. Seven different horse races will have a match bet. You just need to pick which of the two horses you think will finish ahead of the other in each of the seven races. The more you get right the more reward points you will win. If you manage to get all seven wrong you will still get a prize (it’s actually really hard to do!) so you win a prize every time. Only available for big races but it’s a long running promotion so they might bring it back as a permanent fixture again one day.
- Youtube – Not really a reward but I’m tagging it on in the name of engagement. This is a channel with news, stats, and tips on whatever is currently going on. There are also some funny compilation videos and Top 5’s. In all honesty it has tailed off a bit recently but it used to be very active, so fingers crossed this is revived.
So there you go. If you scrape the whole site and utilise everything they offer you can come out with a lot of added value on top of your regular betting.
The great thing about Sport Nation is that customers on all budgets can be rewarded equally on balance. Some of the promotions even encourage crossover from the casino to the sportsbook, so a minimum bet on blackjack might bag you a free bet, for example.
There are literally hundreds of pre-match events to bet on each day and a list of around 35 sports to browse. There’s a good mixture here too, from all the excitement of rugby, ice hockey, football, and motor racing, to the more chilled out options like snooker, bowls, and darts. Sport Nation is a UK focussed bookie but betting markets come from far and wide.
You’re looking at around 150 markets at the top end, which is fine but not industry leading, and navigation from sport to country to league or competition is all handled in the A-Z. This suits some people better than others, I don’t mind it but it does cause a lot of scrolling up and down if your sport has a lot of categories and you want one that isn’t currently busy.
Interestingly, while odds levels are fairly balanced throughout, esports, golf and football tend to fare the best, although these sports also see the most swing while other sports keep their margins within tighter boundaries. Again, not world beating here, but if you take the rewards and promotions into consideration the outlook brightens considerably.
Some of the busiest sports on the list are:
|Football (Soccer)||Worldwide coverage|
|Tennis||Around 35 markets on avrage|
|Horse Racing||Full UK & Ireland, limited International|
|Greyhounds||Full UK & Ireland|
|Golf||UK & America focus/extra places|
|Cricket||County Championships to Caribbean PL|
Betting Live In-Play
Despite the lack of any live streaming, I would still say that live betting is a strong point over at Sport Nation. This is largely down to the SB-Tech interface and all of the associated features. It’s great because it allows you to jump between games in different sports quickly without having to do much searching, because even if you are in event view for a basketball match, for example, all other in-play fixtures are listed at the side of the page. If you spot something developing and need to act fast, this saves you time.
You can favourite events and markets within them, bet types are categorised to save scrolling time, you can also minimise anything you’re not interested in and cash out is readily available.
When betting live you want to see good availability of different sports and fixtures within those sports, and you want to see good depth of market for each event. You get that here, but you also get a lot of other features that enhance the experience no end.
Fast markets are a relatively new innovation that allow punters to bet on certain events within a game over the following few minutes. So you could wager that a corner will happen in the next 5 minutes, for instance. You can use this feature strategically or just if the game is a bit dull and you want some excitement.
The match tracker or live graphic is probably the standout feature for me. It’s great to look at, offers plenty of event stats as well as keeping the punter up to date second by second. You can also track the progress of the game so far if you come to it late, see previous results for each player or team, and information on the ground and officials.
Lastly the dedicated statistics console which opens in a new window goes into a lot more depth concerning the team or player’s previous performances and the outcomes of competitions or specific matches. It’s not as user friendly as the rest of the site but you can’t argue with the content.
The Perfect Punter
The perfect customer for Sport Nation would be someone that considers themselves a proper punter. Someone who bets regularly, is keen to take advantage of offers and boosts rather than hunt for market leading odds, and someone who tends to bet on popular markets with perhaps the odd detour via the casino.
With 450+ games the casino is worthy of praise, but it’s probably not going to be most peoples main reason for visiting the site.
If an app is a must have for you than Sport Nation won’t be – although the mobile site is great if you are happy to use that. It’s a similar story when it comes to payment methods, there aren’t that many.
It’s a good place for people who stake higher amounts though because of the way the reward program is structured. The rewards scale up well especially once you hit VIP, plus, some of the minimums are higher than normal.