New Betting Sites For 2019
New betting sites pop up all of the time but how do you stop the wheat from the chaff? Many newbies set themselves up with stylish sites and great looking welcome deals but as soon as you’ve signed up you quickly realise there is little else under the bonnet.
At Latest Betting Offers we have a lot of experience in vetting betting sites and on this page we show you some of the latest new bookmakers in the market that are worth a punt. We also explain who these guys are, why these sites are good and what type of punters they suit the most so you don’t waste your time with a bookie that doesn’t suit your betting.
The table below shows you the latest new online betting sites, further down the page you can read mini reviews for these and other new bookies. You can find a full list of online bookmakers on our betting sites page and you can read more in depth in our bookmaker reviews. Offers listed in the table and reviews are for New Customers Only (18+ T&C’s apply). For existing customer offers by sport/type see our betting offers pages.
Latest UK Licensed Online Bookmakers
- Outstanding Value Odds
- Focus On What Matters Most
- Platform Designed In House
- 100% First Deposit Bonus
- New Site From Argyll Group
- Known For Valuing Loyalty
- 50% First Deposit Bonus
- All-Round Betting & Gaming Brand
- Strong Accumulator Offers
- £10 Free Bet For 3+ Acca
- Slick Style SBtech Powered Site
- Developed From a Fantasy Site
- Brand New Fixed-Odds Book
- Part Of Ladbrokes Group
- Massive Exchange
- Deposit Matched To £50
- Continental Outlook & Markets
- Nice Looking Tonybet White Label
- Matched Deposit Free Bet
- ProgressPlay New Sports Site
- BetConstruct Platform
- Matched Deposit Bonus
- By Bettors For Bettors
- Own Platform, Nice Site
- Matched £5-25 Free Bet
- Since 2008, Now UK Licenced
- Incredible Sports Selection
- Simple Welcome Offer
- All-In-One Betting Package
- Fast Markets & Novel Features
- 100% Bonus from £10
- EnergyPoints for Sports & Casino
- High Payout Rates
- £10 1st Bet Insurance
- Plus 10 Free Spins
- Amazing For Regular Promos
- Double Odds Any Bet (£10 max)
- All Winnings in Cash
- Points, Vast Prize Catalogue
- Bet £10 Get £10 Free
- Responsible Operator
- The Gentleman's Betting Site
- Exceptional Site On Mobile
- Ideal All-Rounder
- Highly Awarded Brand
- Bet £10 and Get £10
- £5 Sports & £5 Casino
- Traditional Bookmaking Values
- Bet £20, Get A Free £20 Bet
- All-Rounder For Sports & Games
- Independent, Unique & Acclaimed
- 100% First Deposit Bonus
- Code SN50NEW To Claim
- High Stakes Offers & Points
- £10 Insurance First Bet
- Old Hand With Modern Products
- Massive Brand, Established 1965
- Best Site Ever For US Sports
- Bonuses Available
- Supreme Rewards Program
- 300% Free Sign Up Offer
- Mobile-First Engineered
- Massive Brand Investment
A to Z List of New Betting Sites
Latest Bookmaker Reviews
MustardBet have entered a very competitive market with a very innovative idea. Instead of trying to beat the big bookies with offers and flashy features they have instead focused on what matters to every single bettor, good odds.
The site is typically better than all other major bookies and more comparable with the kind of prices you may see on an exchange. One way you notice this is the odds are displayed in decimal rather than fractions and the price is calculated to three decimal places. This means instead of getting odds of say 1.8 you may actually get 1.863, and this extra value can make a big difference over many bets. Stake limits are also clear from the very beginning.
This is not a white label either, like so many new sites these days, the company that owns the brand (Mustard Sports Limited) have produced their own in house platform, which makes this site unique. It also means this site in uncompromising as they do not have to rely on a third party developer.
Mustard bet also have a full casino with games from Microgaming, JFTW, Quickspin, Rabcat, Wazdan, 1×2 Gaming, Iron Dog Studio, Playson, Triple Edge, Slingshot Studios, Stormcraft, Fortune Factory, 2By2, Foxium, Gamevy, Lighting Box, Anisworth, Plank Gaming, BalBalBal Studio and Old Skool; making it suitable for those that want good sports odds but also want a good games selection. It is worth noting however that at present horse racing is not available.
BETDAQ are by no means a new brand, they have been around for ages, since 2001 in fact, operating the biggest sports exchange after Betfair. It was started by an Irish businessman who grew the brand to a level where it accepted over £75 million in bets each week.
In 2013 Ladbrokes bought the brand so that they could offer exchange services and for a long time BETDAQ was neglected a little as Ladbrokes sought to drive exchange traffic to their own site instead. Since the merger with Coral however and then the subsequent takeover by GVC the brand has been given a new lease of life.
This is most evident from their newly launched fixed-odds sportsbook, bringing the site in line with other big exchanges such as Betfair. This now means BETDAQ can offer a complete betting site with a range of options for punters, and a great alternative to Betfair.
The new sportsbook is heavily backed by one of the biggest betting companies in the world, this means big markets, good odds, features such as cash out and streaming, lots of banking options, 24/7 customers support; and pretty much anything else you would expect from a leading bookie.
Unlike most new sportsbooks this isn’t a little start up trying to find their way, rather they have everything in their toolbox from the word go and provide a great new opportunity for punters, especially as you can claim their welcome offer if you already have a Ladbrokes or Coral account.
ProgressPlay brands are not uncommon by any means but most are gaming sites whereas Vstar Bet is a sports betting site as much as it is a casino.
Launched in 2018 the site is backed by one of the most powerful entities in online gambling, this is evident in the number of markets and features they can provide as a new site. Like many modern non-UK based brands they do not offer horse or greyhound racing but if that doesn’t bother you they more than make up for it with the range of sports they cover. If you like betting more widely on different types of sports, events and leagues from around the world Vstar Bet is an attractive option.
Of course, if you also like gaming then you are more than spoilt with the site offering games from up to 50 software providers at any one time, from big names like NetEnt and Microgaming to smaller more bespoke developers. In total this equates to thousands of slots, jackpots, live and table games.
Again being backed by a big company means the site boasts lots of banking options, features such as cash out and a suite of existing customer promotions. In fact, this is one of only a fraction of brands that give offer for more ‘minor’ sports, such as F1. The site runs on the BetConstruct platform too, which is one of the more better looking ones and brilliant for live betting and feeds.
Most new betting sites come along backed by some investment firm, they build a site and then sit back waiting for traffic – which often doesn’t always follow, the site goes stale and eventually closes down.
GiveMeBet on the other hand are the new betting arm of GiveMeSport, a sports media company that are Facebook’s biggest single page publisher in the world. They are social media giants with over 25 million likes and followers, double that of the BBC and a third more than ESPN. They therefore certainly know how to deliver an enticing and engaging product. This is a similar set-up to Sky and look how successful their betting product has become.
The idea, according to the company, is GMB appeals to the informed better, who has digested the content on GMS, and then takes that info into GMB to place a bet. This without doubt the best betting sites for sports related news for obvious reasons.
The sportsbook went live in late 2018 and runs under the Argyll Entertainment license, this is the company behind two other good brands we list, Sport Nation and Red Zone Sports, both of who are known in particular for their loyalty and rewards schemes. The site runs on the SBtech platform, the best around, and has all the features and markets you would expect from a serious online bookie.
The Bragg gaming group, the owners of GMS and GMB, also own Oryx Gaming and so as you would expect they have a pretty damn good casino section, offering lots of games from leading providers, making this a very complete package.
- Sportsbook Companion to GiveMeSport – leading Facebook sports news provider, bigger than ESPN
- Part of the Argyll Group – Known for respecting and rewarding existing customers
- Best Sports News Of Any Bookie Ever – This is a bookie based on a sports news provider afterall
Premier Punt began life in 2013 as a fantasy football themed betting site that allowed punters to run fantasy teams and leagues alongside traditional sports bets. Following a review of the brand in 2018 however the holding company, Edinburgh based Incentive Group Limited, decided to turn the site into a fully fledged sportsbook.
Is this therefore yet another company trying to cash in on the online betting market? Well BetVictor founder Victor Chandler doesn’t think so and he is one of the biggest heavyweights there is in bookmaking, launching one of the first online bookies and changing the British betting landscape in the process.
There is obvious thought and investment in this site, it is lightning quick and the in-play section is of particular not for its functionality. The company have decided to use SBtech as the platform, and in terms of market depth and features they don’t come much better. You can clearly see the BetVictor influence too with the sleek black and grey design and focus on the betting while dispensing with the frivolous extras.
If you looked at this site without knowing you would easily think they have been running for a decade as a sports bookie. They boast all the features more established sites have such as cash out and many they don’t have such as bet builders. They have horse racing (which many new sites do not these days), alongside tons of traditional and more obscure markets, a range of banking options, decent limits and 7 days customer support by live chat an email.
When you see as many new sites as we do you kind of get a feel for whether they will be around in 5 years time, this one we think certainly will.
- Incredibly Fast – In-Play especially.
- Backed By Victor Chandler – founder of one of the best sites in the world, BetVictor.
- Originate in Scotland – Understand a British punter-base.
MansionBet is the sports betting product of the Mansion brand, very well known as a big player in the world of online casino. This is not however a casino with a little sportsbook attached, rather this is a well resourced all-encompassing betting and gaming site.
Most people that watch football will have heard of MansionBet, sponsors of many high profile clubs, including Spurs, Palace and Bournemouth. This is a sign of how seriously the company take delivery of a good sports product.
The wealth of experience shows through strong offers, in particular for accumulator betting on all sports. The depth of market is very big, especially for a casino-sportsbook, with 30k+ live events each month and a range of features including cashout. Perfect for anyone that likes to play games but wants a top class sports betting product to go with it.
- SBTech Powered – Therefore great looking & pleasure to use.
- Top Football Betting Site – Sponsors of many high profile Premier League teams.
- Well Known, Big Ambition – Brand that strives to be amongst the best.
Tonybet is another site that is new to these shores, having attained their UK gambling license only relatively recently, but are well established having been set up over a decade ago in 2009 by a former famous Lithuanian poker player, Tong G.
What you get from Tonybet is a totally independent betting site with their own platform, features, odds, news, blogs, stats, market, banking, support, etc. This means no compromises for what they want to provide to punters and it also makes the brand unique, unlike the many white label clones you see today.
Being a well established European brand this is a site that is perfect for those that like to focus on other things other than British football and horse racing (in fact, they don’t offer racing at all).
This means if you like more global events and sports you will find more here than with your average UK-focused site. It is also one of the only places to get promotions for certain types of events, and as they set their own prices they are also more competitive in these areas than the average British bookie.
- Created By A Poker Player – Not A Big Corporate Investment Company
- Lithuanian Betting Site – More Of a European Outlook
- Independent Platform – Make And Do Everything Themselves
22Bet are a white label operating using the platform and license of a very successful betting site we also list here, Tonybet. The parent brand is an independent company set up by a former poker player with customers in mind, and 22Bet is built very much in the same ilk.
This is the only white label attached to Tonybet and this means the site has many unique qualities you don’t get with the many SBtech and FSB clones out there. The site is based on a brand that has built itself up over more than a decade too and this shows through the deep products and depth of features.
This means a full suite of payment options with low deposit and withdrawal limits, high payout levels and good processing times. They also boast 24/7 customer service along with a user friendly well thought out interface from Tonybet that has been fashioned through years of use.
For a new site you would be spoilt with the market choice, especially if you like things beyond the usual sports. With more of a European pedigree this site is superb for the more niche markets as well as more modern sports such as eSports. For some sports, like F1, they have an incredible market selection. It is worth noting they don’t do horse racing however.
In terms of gaming this site is incredible too, the casino and games sections are not an attachment, rather this is a fully fledged gaming site in its own right with over 20 software providers. This is certainly not some poorly funded white-label as so many others and they offer unique opportunities to new players.
- Not Like Other White Labels – Using An Independent Platform
- Fully Stocked – With Features, Markets, Payment Options, etc.
- Massive Games Software Choice
Vbet originally hail from Armenia, now based in Malta, and despite being a new online bookmaker in the UK (attaining their licence in 2018) they have a lot of pedigree and experience running a sportsbook in Europe and abroad. This means they are fully functional and stocked with over 30,000 live events, cash out along with a fantastic stats and news feature.
If you are someone that likes to have a bet on sorts of sports and events then getting a Vbet account is a real must. They not only have great depth of market for the bigger sports like football and tennis they also cover a lot of markets that you won’t find with many UK facing bookmakers, such as freestyle wrestling and bowls, a well as all the traditional sports like snooker, etc.
Vivaro Bet, as they are also known, have one of the most fashionable betting sites I’ve seen, powered by BetConstruct, with a very smooth and elegant interface and appearance. Usability is further improved by the option to pick between four different interfaces and even six different odds formats. The news and statistics available here would also put some of the biggest operators to shame its so well done.
- Very Stylish Brand – Powered by BetConstruct.
- Impressive Sport Range – 30+ sports including more unusual options.
- Excellent Theme – Great looking, unique and a pleasure to use.
QuinnBet are a new brand established in 2017 that are wholly Irish owned and who host their new sportsbook-casino on the very well regarded FSB patform (who also hold the UK license). This allows the company to use an off the shelf product and then add the features and markets they want to make it their own.
One way that QuinnBet have created their own style is by providing a ton of regular customer promotions, to the extent that it would make Paddy Power blush. You can get some serious added value here ranging form long term loyalty offers and short term event specific promotions, and they aren’t always focused on the most obvious sports either. This brand really do cover all bases when it comes to looking after existing customers.
There is still a ways to go as far as adding new features is concerned – live streaming is currently only offered on horse and greyhound racing – and more payment options would be welcomed, but for a new company they are streets ahead and the way QuinnBet look after their users alone makes them worth opening an account with.
They cover everything your average bettor might want to wager on, and are especially good for Irish sports (surprise, surprise), and even though market depth can’t match the big names quite yet, at the rate QuinnBet are going I wouldn’t imagine it will be too long before they catch up.
- Epic Promotions – More offers for regular customers than pretty much anyone else, especially new sites.
- Customer Focus – Valuing customer loyalty is more than a sound bite with these guys.
- FSB Powered – Running on the exceptionally functional FSB platform.
Novibet are originally a Greek bookmaker that have been around for the best part of a decade, established in 2010. They are however new outside of Greece, and to the UK.
They deserve special not as a modern betting website because they are independent and not a white label. Everything you see is developed by them, which is becoming very rare these days, and this means they have full control of their operating system and all the features. Therefore if you are looking for a new site with its own look feel, character and unique aspects then this is a good option.
Being more European you can find events and markets here that you will not find with all UK-only sites. They have a strong depth of market and as they have their own traders are also competitive on odds. Promotions for customers are also good with 5 or 6 money back / free bet offers at any one time. Football and acca fans especially can find value here.
The other benefit of being an established site coming into the market rather than brand new is they have more features. You can for example use PayPal or other eWallets to deposit and withdraw, they have genuinely good statistics, scores and blog features, and if you like to play games the casino and live casino is partnered with some high profile providers such as NetEnt and SG Gaming.
Other attributes worth mentioning as they are better than the norm is the in-play section and the customer service options. Novibet are part of Novigroup Limited and have offices in Greece, Malta and the Isle of Mann (from which they are UK licensed).
It is easy to look at Royal Panda as a casino first and a sportsbook second, but that would be unfair considering you can bet on more markets and sports here than with most high street bookies. The brand has achieved a remarkable rise in its short time so far, thanks mainly due to its strong focus on the average customer and both an innovative and unique design.
Royal Panda are an independent company established by a selection of iGaming experts with decades of experience, and it is obvious they have designed this betting site for the customer not the shareholder. This allows them to deliver a bespoke site without compromising their ethos.
The loyalty points scheme is of particular note for its value to regular customers, and their refreshing honesty in the competitive world of online gambling helps them to further stand apart.
With a casino crammed to the rafters with top quality games, a sportsbook stretching far and wide, plus promotions and a loyalty scheme that bridge the two, Royal Panda have developed the perfect combination of products that is lauded by regular users.
- Independent + Unique – They value and reward regular customers and have a strong ethos.
- Perfect All-Rounder – Complete Sports and Gaming Combination.
- Global Markets – Wager on events from every corner of the world.
Energybet may be another sportsbook that has spun off from a casino (Energycasino) but given the quality of the brand and its reputation for low margins and great payouts I am excited about the potential for this brand.
Licenced in early 2017, the sportsbook, driven by Betcontruct software, is far better than most new sites can provide. There are thousands of markets available on the site even at quiet times, with a sports range bigger than some of the UK’s ost well known bookmakers. This is a top site for those who like variety when they bet, especially those looking for something new.
As a bookmaker for existing customers this is an equally marvelous option. Energy Points can be earned for sports as well as casino bets and can be converted for anything from cash to holidays.
- Vibrant Site – Different to typical online bookies, very distinctive.
- Energy Points – Earn points for sports & casino activity, convert to cash or prizes.
- Different Markets – Lots of interesting markets you might never have seen before.
LeoVegas are one of the most popular and famous online casinos in the world. The multi-award winning brand now have a sportsbook and based on their history in the world of online casinos this is turning out to be a fantastic betting site. Already the site is well populated with all the major markets and depth you would expect (including horse racing) with some great honest prices on all lines.
LeoVegas have won the mobile casino operator of the year crown several times. Many bookmakers have tag lines but LeoVegas certainly live up to theirs “king of mobile casino” and I am sure the title “king of mobile sports” may not be too far away in the future. They are also well known for rewarding their casino and sports customers with comp points, freebies and prizes.
The brand began life in Sweden and as with operations are now based in Malta. They have maintained the typical Scandinavian focus on the user by providing classic features in an easy to use way. Forget all the flash and graphics, they have designed a site that is useful rather than useless. This is particularly welcome on mobile and especially on slower connections.
The LeoVegas casino has one of the highest customer retention rates around and that should tell you something about the brand and how they will develop their sportsbook.
- VIP Loyalty – The casino loyalty scheme is one of the best around
- Award Winning – More mobile awards than anyone else
- User Focused – Award winning, simple and clear, honest and easy
Mr Green is all about delivering a vast number of betting markets and games with a style and grace you rarely find online. The company are famous for their industry leading casino games catalogue and have received more awards for innovation than any other company in the last decade.
If you’ve played much online casino you will likely heard of Mr Green. Established back in 2007 the exceptionally sophisticated company have won tons of awards and are regarded as one of the most user-focused brands there is. Offering over 700 game titles from a range of the best software companies there are few who can compete in terms of gaming.
In 2016 Mr Green launched sports betting and they didn’t do it have halves. Putting the same effort into sports as they have with casino they have created an excellent sportsbook that could quite happily stand alone as an online betting site. This is not a casino that has a sportsbook it is rather a complete betting and gaming site.
- Exceptional look & feel – A million miles away from some old clunky bookie sites
- Green Gaming – Innovative gambling controls that have won the company socially operator of the year awards 2017 &2018.
- Elegant and Sophisticated Brand – Over 30 industry awards & very loyal customers.
You will never see a betting site quite like Black Type. The British based company established in 2016 have looked to the past rather than the future when it comes to how they treat customers.
What do we mean by that? Well, they have traditional values when it comes to bookmaking meaning they do not put limits on winning players accounts and maintain low margins and some of the best odds prices around.
Rather than flash in the pan deals for specific events instead with this company you can expect a few long-term loyalty offers (such as a free bet club) but the real value comes through their commitment to providing for existing customer.
Running on the FSB platform this is one of the nicest and easiest to use sites around. You can find a market with these guys in about half the time it takes with many others.
- Perfect For British Punters – Focused on UK markets.
- Very Fair – Commitment to high limits, low margins and good odds for all users.
- Great Retention – Top loyalty features and clear ethos to reward existing customers
American sports focused betting site that is simply the best of it’s type in the UK. Offering all sports, not just the US, this is one of the best placed to bet on sports from across the pond and at home. They are known especially for low margins on US markets, plus their depth is second to none.
Part of the independent Argyll group, who also run Sport Nation, there is a genuine focus on the customer here. You can see they spend most of their resources on existing users. Their points rewards program is one of the best of its type and you can also get access to free bet clubs, bonuses and daily boost t add further value.
Red Zone Sports is SB Tech powered and if you’ve used it before you will know it is one of the best functioning sportsbook software’s available. Just because RZS are a US specialist doesn’t however mean they don’t have markets for everything else, from footy and racing to trotting and futsal. They are also at the top end for high limits and offers that suit a wide range of stakes.
Established in 2016 they have been fast to develop, offering partial and full cash out facilities and one of the best news and results sections around.
- US Sport Specialist – Best UK site for betting on anything American.
- Really Value Customers – One of the absolute best for regular rewards.
- Independent – Not one of the crowd, brand with a different outlook.
Grosvenor are one of the most recognisable names in the UK, running casinos since the early 1970’s, they are now Britain’s biggest casino brand. The famous operator now has a sportbook, but unlike other casino sites with sports products this one isn’t half baked. There are more markets and features available here than with some self-proclaimed sports bookies, with horse racing down to chess, politics and squash all covered.
This is the best site I have seen in ages for all-round bettors, those of us that like to play games and tables but also want the convenience of having a fully resourced sportsbook available. Unless you wager on some really strange markets or bet types you’ve got everything you need here and you can also bet from one account balance. The Grosvenor loyalty scheme is also famously good value.
- Double Act – Excellent for those that love casino and want to bet on sports.
- Horse Racing & More – More markets than most casino-sports sections.
- Play Points – World Class Loyalty Program and Prizes.
If you’ve ever been out in a city centre to play casino then there’s a 50/50 chance that you played in a Genting Casino. The company have been around for over half a century and have established themselves as one of the biggest gambling operators in the world. Genting now run an online sportsbook, called Genting Bet, and as you would expect from such a big experienced brand this site has a lot to offer the right punter.
Genting Bet is much more sophisticated than your typical casino-sportsbook offering. They have all major sports (inc horse racing) covered in great depth, but tend to keep more niche sports out of the way. Decent regular promos are available and they tend to be a bit different to the norm, and of course, as one of the best casinos in the world their online casino is bang on trend – they even have cross product promotions that link the two.
Market range and depth, sports coverage, features and regular promotions are much better than you would find with most other new sportsbooks, but then, Genting Bet has a bit of a head start don’t they.
This is a perfect site for bettors who also like casino games but don’t want the hassle of opening a second account, it’s also well suited to those that like to bet quickly rather than researching for hours.
- Great Mix of Old and New – Fantastic combination of experience and innovation.
- Over 50 Years Old – Massive brand, tons of experience, lots of resources.
- Simple Clean Experience – Perfect for the average bettor that doesn’t want to get bogged down in extras.
MoPlay have literally burst onto the online betting landscape, only opening for business in 2017 and spending a small fortune in their first few years. This got them noticed in a highly competitive market, sponsoring Manchester United in only their second year of operation.
There is a big focus on creating a stylish seamless betting experience with MoPlay, and thanks to the SB-Tech betting platform they achieve this on all devices. There are far more features and markets to play with than you would expect from a new bookie, with customer support, payment options, and pay out limits that put most long term established brands to shame.
Existing customers are well looked after with a range of very good value retention offers, and there are also some of the best odds upgrades available anywhere with MoPlay. Read more about the brand in the full review or use the button below to visit their site.
- Modern Company – Aimed at millennials and delivering a high spec product.
- Huge Investment – Serious capital behind this brand that their customers can feel.
- Big Payouts and Features – Punters can win big and do it in style.
There are many new sportsbooks popping up from online casinos these days, but frankly, most are not worth the effort and will never replace your existing bookmaker. It is nice, therefore, when every once in a while a long established casino brand like Karamba launch a genuinely credible sportsbook.
Spawning from an already successful casino means the range of banking and support options available are already set up and ready to go, and the suite of regular customer promotions has been adapted to appeal to sports bettors and casino players alike. This is a site perfectly placed for anyone that enjoys gaming and sports betting in equal measure.
The casino is award winning and runs on a platform that provides games from scores of top software providers, meaning you can access lots of new titles from one single account. The sports betting package boasts over 35 sports with admirable depth pre-event and in play for one so young. This is supported by plenty of popular betting features.
Style is everything with this company, they have personality and that makes them instantly recognisable – the parrot no doubt helps. Anyone fed up with boring old site after boring old site will want to give Karamba a look in, it’s an acquired taste perhaps, but one that is certainly worth sampling.
- Perfect Integration – Both the sports and casino sections are great on their own, but perfect together.
- Well Stocked – The average standard punter will not want for anything.
- Unique Style – Love it or hate it this brand has a personality.
Only Bet with Licensed Bookmakers and Betting Sites
There are a few things you should look for when you sign up to a new betting site, the most important of which is are they licenced to operate in the UK. Before we get into this I want to tell you that we only list UK licenced bookmakers at LatestBettingOffers.co.uk and so you and your funds are protected under UK law with any betting site you register with through us.
It is illegal for betting sites to operate in the UK without a licence issued by the Gambling Commission. All operators must show their licence at the bottom of their pages and so one easy way to check is simply to scroll to the end of the home page and check their licencing details. Below is an example from a leading online betting site. You can also visit the Gambling Commission directly and search for the operators website, this should bring up their licence number and details. If this information is not displayed on the home page then this should be a warning that the bookie may be unlicensed.
Not all bookies are licenced in their own name but are licenced under the name of a holding company (e.g. NetBet are licenced under Cosmo Gaming Company Limited) and some are licenced under the name of the platform that runs the site (e.g. Titanbet and Winner are both licenced under PT Entertainment Services Limited). Either way the name of all sites under that licence will be listed on the Gambling Commission licence page, so long as the site name appears there you are covered by law.
- An open and honest industry, such as clear terms and offers and no misleading information.
- Responsible Gambling and the protection of minors and venerable age groups.
- Bookies must know their customers to prevent crime and fraud, this is why you have to prove your age, address and location.
- Providers hold your funds in a separate secured account.
- They must take complaints seriously and do all they can to resolve them and if they cannot they must use a betting adjudication service such as the Independent Betting Adjudication Service (IBAS).
If you choose to bet with an unlicensed bookie then you will have no legal protection in the UK. If the unlicensed betting site decides to close down, not pay out or even sell your bank details then there is little that UK law enforcement can do to stop them.
There are so many great licenced UK online bookmakers with great offers, odds and features it really makes very little sense to bet with an unlicensed operator.