New Betting Sites For 2019
New betting sites pop up all of the time but how do you stop the wheat from the chaff? Many newbies set themselves up with stylish sites and great looking welcome deals but as soon as you’ve signed up you quickly realise there is little else under the bonnet.
At Latest Betting Offers we have a lot of experience in vetting betting sites and on this page we show you some of the latest new bookmakers in the market that are worth a punt. We also explain who these guys are, why these sites are good and what type of punters they suit the most so you don’t waste your time with a bookie that doesn’t suit your betting.
The table below shows you the latest new online betting sites, further down the page you can read mini reviews for these and other new bookies. You can find a full list of online bookmakers on our betting sites page and you can read more in depth in our bookmaker reviews. Offers listed in the table and reviews are for New Customers Only (18+ T&C’s apply). For existing customer offers by sport/type see our betting offers pages.
Latest UK Licensed Online Bookmakers
- 100% First Deposit Bonus
- New Site From Argyll Group
- Known For Valuing Loyalty
- 50% First Deposit Bonus
- All-Round Betting & Gaming Brand
- Strong Accumulator Offers
- £10 Free Bet For 3+ Acca
- Slick Style SBtech Powered Site
- Developed From a Fantasy Site
- Deposit Matched To £50
- Continental Outlook & Markets
- Nice Looking Tonybet White Label
- Matched Deposit Bonus
- By Bettors For Bettors
- Own Platform, Nice Site
- 300% Free Sign Up Offer
- Mobile-First Engineered
- Massive Brand Investment
- Matched £5-25 Free Bet
- Since 2008, Now UK Licenced
- Incredible Sports Selection
- Simple Welcome Offer
- All-In-One Betting Package
- Fast Markets & Novel Features
- £100 Social Free Bets
- New Social Way To Bet
- Mobile Only, No Compromises
- 100% Bonus from £10
- EnergyPoints for Sports & Casino
- High Payout Rates
- £10 1st Bet Insurance
- Plus 10 Free Spins
- Amazing For Regular Promos
- Double Odds Any Bet (£10 max)
- All Winnings in Cash
- Points, Vast Prize Catalogue
- Bet £10 Get £10 Free
- Responsible Operator
- The Gentleman's Betting Site
- Exceptional Site On Mobile
- Ideal All-Rounder
- Highly Awarded Brand
- Bet £10 and Get £10
- £5 Sports & £5 Casino
- Traditional Bookmaking Values
- Bet £20, Get A Free £20 Bet
- All-Rounder For Sports & Games
- Independent, Unique & Acclaimed
- 100% First Deposit Bonus
- Code SN50NEW To Claim
- High Stakes Offers & Points
- £10 Insurance First Bet
- Old Hand With Modern Products
- Massive Brand, Established 1965
- Best Site Ever For US Sports
- Bonuses Available
- Supreme Rewards Program
A to Z List of New Betting Sites
Latest Bookmaker Reviews
Premier Punt began life in 2013 as a fantasy football themed betting site that allowed punters to run fantasy teams and leagues alongside traditional sports bets. Following a review of the brand in 2018 however the holding company, Edinburgh based Incentive Group Limited, decided to turn the site into a fully fledged sportsbook.
Is this therefore yet another company trying to cash in on the online betting market? Well BetVictor founder Victor Chandler doesn’t think so and he is one of the biggest heavyweights there is in bookmaking, launching one of the first online bookies and changing the British betting landscape in the process.
There is obvious thought and investment in this site, it is lightning quick and the in-play section is of particular not for its functionality. The company have decided to use SBtech as the platform, and in terms of market depth and features they don’t come much better. You can clearly see the BetVictor influence too with the sleek black and grey design and focus on the betting while dispensing with the frivolous extras.
If you looked at this site without knowing you would easily think they have been running for a decade as a sports bookie. They boast all the features more established sites have such as cash out and many they don’t have such as bet builders. They have horse racing (which many new sites do not these days), alongside tons of traditional and more obscure markets, a range of banking options, decent limits and 7 days customer support by live chat an email.
When you see as many new sites as we do you kind of get a feel for whether they will be around in 5 years time, this one we think certainly will.
- Incredibly Fast – In-Play especially.
- Backed By Victor Chandler – founder of one of the best sites in the world, BetVictor.
- Originate in Scotland – Understand a British punter-base.
MansionBet is the sports betting product of the Mansion brand, very well known as a big player in the world of online casino. This is not however a casino with a little sportsbook attached, rather this is a well resourced all-encompassing betting and gaming site.
Most people that watch football will have heard of MansionBet, sponsors of many high profile clubs, including Spurs, Palace and Bournemouth. This is a sign of how seriously the company take delivery of a good sports product.
The wealth of experience shows through strong offers, in particular for accumulator betting on all sports. The depth of market is very big, especially for a casino-sportsbook, with 30k+ live events each month and a range of features including cashout. Perfect for anyone that likes to play games but wants a top class sports betting product to go with it.
- SBTech Powered – Therefore great looking & pleasure to use.
- Top Football Betting Site – Sponsors of many high profile Premier League teams.
- Well Known, Big Ambition – Brand that strives to be amongst the best.
Tonybet is another site that is new to these shores, having attained their UK gambling license only relatively recently, but are well established having been set up over a decade ago in 2009 by a former famous Lithuanian poker player, Tong G.
What you get from Tonybet is a totally independent betting site with their own platform, features, odds, news, blogs, stats, market, banking, support, etc. This means no compromises for what they want to provide to punters and it also makes the brand unique, unlike the many white label clones you see today.
Being a well established European brand this is a site that is perfect for those that like to focus on other things other than British football and horse racing (in fact, they don’t offer racing at all).
This means if you like more global events and sports you will find more here than with your average UK-focused site. It is also one of the only places to get promotions for certain types of events, and as they set their own prices they are also more competitive in these areas than the average British bookie.
- Created By A Poker Player – Not A Big Corporate Investment Company
- Lithuanian Betting Site – More Of a European Outlook
- Independent Platform – Make And Do Everything Themselves
22Bet are a white label operating using the platform and license of a very successful betting site we also list here, Tonybet. The parent brand is an independent company set up by a former poker player with customers in mind, and 22Bet is built very much in the same ilk.
This is the only white label attached to Tonybet and this means the site has many unique qualities you don’t get with the many SBtech and FSB clones out there. The site is based on a brand that has built itself up over more than a decade too and this shows through the deep products and depth of features.
This means a full suite of payment options with low deposit and withdrawal limits, high payout levels and good processing times. They also boast 24/7 customer service along with a user friendly well thought out interface from Tonybet that has been fashioned through years of use.
For a new site you would be spoilt with the market choice, especially if you like things beyond the usual sports. With more of a European pedigree this site is superb for the more niche markets as well as more modern sports such as eSports. For some sports, like F1, they have an incredible market selection. It is worth noting they don’t do horse racing however.
In terms of gaming this site is incredible too, the casino and games sections are not an attachment, rather this is a fully fledged gaming site in its own right with over 20 software providers. This is certainly not some poorly funded white-label as so many others and they offer unique opportunities to new players.
- Not Like Other White Labels – Using An Independent Platform
- Fully Stocked – With Features, Markets, Payment Options, etc.
- Massive Games Software Choice
Vbet originally hail from Armenia, now based in Malta, and despite being a new online bookmaker in the UK (attaining their licence in 2018) they have a lot of pedigree and experience running a sportsbook in Europe and abroad. This means they are fully functional and stocked with over 30,000 live events, cash out along with a fantastic stats and news feature.
If you are someone that likes to have a bet on sorts of sports and events then getting a Vbet account is a real must. They not only have great depth of market for the bigger sports like football and tennis they also cover a lot of markets that you won’t find with many UK facing bookmakers, such as freestyle wrestling and bowls, a well as all the traditional sports like snooker, etc.
Vivaro Bet, as they are also known, have one of the most fashionable betting sites I’ve seen, powered by BetConstruct, with a very smooth and elegant interface and appearance. Usability is further improved by the option to pick between four different interfaces and even six different odds formats. The news and statistics available here would also put some of the biggest operators to shame its so well done.
- Very Stylish Brand – Powered by BetConstruct.
- Impressive Sport Range – 30+ sports including more unusual options.
- Excellent Theme – Great looking, unique and a pleasure to use.
QuinnBet are a new brand that are wholly Irish owned and host their new sportsbook-casino on the very well regarded FSB patform (they also hold the UK license). This allows the company to use an off the shelf product and then add the features and markets they want to make it their own.
One way that QuinnBet have created their own style is by providing quite literally a ton of regular customer promotions, to the extent it would make Paddy Power blush. You can seriously get some added value here ranging form long term loyalty free bet clubs, acca bonuses, etc., regular offers such as Best Odds Guarantees, lucky offers, insurance and money back and temporary event-specific price boost and free bets. This brand really do cover all based when it comes to providing for existing customers.
Yes of course there is a way to go in adding new features such as live streaming, more payment options and cash out but for the way QuinnBet look after their users it is very worth opening an account, you will often get better value from them than you will from many of the multi-million established betting sites. In fact, it is nice to see how they clearly regard their customers as people rather than numbers on a spreadsheet, which is the way you feel quite often with the bigger brands. For more read the full review.
- Epic Promotions – More offers for regular customers than pretty much anyone else, especially any new sites.
- Customer Focus – Valuing customer loyalty is more than a sound bite with these guys.
- FSB Powered – Running on the exceptionally functional FSB platform.
MoPlay have literally burst onto the landscape, only set-up in 2017 they spend a small fortune in their first few years to become noticed in a highly competitive market, and it has worked. The SB-tech powered mobile-first brand were sponsors of Manchester United in just their second year of operation.
There is a big focus on creating a stylish seamless betting experience with MoPlay, it may be designed for mobile but is spot on on all devices. There are far more features and markets than you would get from your standard new bookie with customer support, payment options, and pay out limits that beat most long term established brands.
Existing customers are well looked after with a range of very good value retention offers to be had. There are also some of the best odds upgrades available from anywhere with MoPlay. Read more about the brand in the full review or use the button below to visit their site.
- Modern Company – Aimed at millennials.
- Huge Investment – Serious capital behind this brand.
- Big Payouts and Features – Straight in at the deep end here.
It is easy to look at Royal Panda as a casino-sportbook but that would be unfair considering you can bet on more markets and sports than with most high street bookies. Established only six years ago the brand has achieved a remarkable rise, thanks mainly due to its strong focus on the average customer and both innovative and unique design.
Royal Panda are independent and this allows them to deliver a bespoke site without compromising their ethos. The loyalty points scheme is of particular not for its value to regular customers. A perfect combination of products and easy to see why already they have been lauded by regular users.
Refreshingly honest in the very competitive world of online betting and gaming, Royal Panda have risen a lot in a short space of time. The product does not compromise and being unique the site provides players and punters with something new and exciting. Established by a selection of iGaming experts with decades of experience it is obvious they have designed this betting site for the customer not the shareholder.
- Different + Unique – They value customers and don’t take advantage.
- Perfect All-Rounder – Complete Sports and Gaming Combination.
- Independent & User Focused – Designed with lots of experience to reward the normal customer.
Novibet are originally a Greek bookmaker that have been around for the best part of a decade, established in 2010. They are however new outside of Greece, and to the UK.
They deserve special not as a modern betting website because they are independent and not a white label. Everything you see is developed by them, which is becoming very rare these days, and this means they have full control of their operating system and all the features. Therefore if you are looking for a new site with its own look feel, character and unique aspects then this is a good option.
Being more European you can find events and markets here that you will not find with all UK-only sites. They have a strong depth of market and as they have their own traders are also competitive on odds. Promotions for customers are also good with 5 or 6 money back / free bet offers at any one time. Football and acca fans especially can find value here.
The other benefit of being an established site coming into the market rather than brand new is they have more features. You can for example use PayPal or other eWallets to deposit and withdraw, they have genuinely good statistics, scores and blog features, and if you like to play games the casino and live casino is partnered with some high profile providers such as NetEnt and SG Gaming.
Other attributes worth mentioning as they are better than the norm is the in-play section and the customer service options. Novibet are part of Novigroup Limited and have offices in Greece, Malta and the Isle of Mann (from which they are UK licensed).
Energybet may be another sportsbook that has spun off from a casino (Energycasino) but given the quality of the brand and its reputation for low margins and great payouts I am excited about the potential for this brand.
Licenced in early 2017 the sportsbook, driven by Betcontruct software, is far better than for most new sites. There are thousands of markets available on the site with a sports range bigger than some of the UK’s biggest bookmakers. This is a top site for those who like variety when they bet, especially those looking for something new.
As a bookmaker for existing customers this is a marvellous option. Energy Points can be earned for sports as well as casino bets and can be converted for anything from cash to holidays.
- Vibrant Site – Different to typical online bookies.
- Energy Points – Earn points for sports & casino, convert to cash or prizes.
- Different Markets – New and fresh site with markets hard to find elsewhere.
LeoVegas are one of the most popular and famous online casinos in the world. The multi-award winning brand now have a sportsbook and based on their history in the world of online casinos this is turning out to be a fantastic betting site. Already the site is well populated with all the major markets and depth you would expect (including horse racing) with some great honest prices on all lines.
LeoVegas have won the mobile casino operator of the year crown several times. Many bookmakers have tag lines but LeoVegas certainly live up to theirs “king of mobile casino” and I am sure the title “king of mobile sports” may not be too far away in the future. They are also well known for rewarding their casino and sports customers with comp points, freebies and prizes.
The brand began life in Sweden and as with operations are now based in Malta. They have maintained the typical Scandinavian focus on the user by providing classic features in an easy to use way. Forget all the flash and graphics, they have designed a site that is useful rather than useless. This is particularly welcome on mobile and especially on slower connections.
The LeoVegas casino has one of the highest customer retention rates around and that should tell you something about the brand and how they will develop their sportsbook.
- VIP Loyalty – The casino loyalty scheme is one of the best around
- Award Winning – More mobile awards than anyone else
- User Focused – Award winning, simple and clear, honest and easy
Mr Green is all about delivering a vast number of betting markets and games with a style and grace you rarely find online. The company are famous for their industry leading casino games catalogue and have received more awards for innovation than any other company in the last decade.
If you’ve played much online casino you will likely heard of Mr Green. Established back in 2007 the exceptionally sophisticated company have won tons of awards and are regarded as one of the most user-focused brands there is. Offering over 700 game titles from a range of the best software companies there are few who can compete in terms of gaming.
In 2016 Mr Green launched sports betting and they didn’t do it have halves. Putting the same effort into sports as they have with casino they have created an excellent sportsbook that could quite happily stand alone as an online betting site. This is not a casino that has a sportsbook it is rather a complete betting and gaming site.
- Exceptional look & feel – A million miles away from some old clunky bookie sites
- Green Gaming – Innovative gambling controls that have won the company socially operator of the year awards 2017 &2018.
- Elegant and Sophisticated Brand – Over 30 industry awards & very loyal customers.
You will never see a betting site quite like Black Type. The British based company established in 2016 have looked to the past rather than the future when it comes to how they treat customers.
What do we mean by that? Well, they have traditional values when it comes to bookmaking meaning they do not put limits on winning players accounts and maintain low margins and some of the best odds prices around.
Rather than flash in the pan deals for specific events instead with this company you can expect a few long-term loyalty offers (such as a free bet club) but the real value comes through their commitment to providing for existing customer.
Running on the FSB platform this is one of the nicest and easiest to use sites around. You can find a market with these guys in about half the time it takes with many others.
- Perfect For British Punters – Focused on UK markets.
- Very Fair – Commitment to high limits, low margins and good odds for all users.
- Great Retention – Top loyalty features and clear ethos to reward existing customers
American sports focused betting site that is simply the best of it’s type in the UK. Offering all sports, not just the US, this is one of the best placed to bet on sports from across the pond and at home. They are known especially for low margins on US markets, plus their depth is second to none.
Part of the independent Argyll group, who also run Sport Nation, there is a genuine focus on the customer here. You can see they spend most of their resources on existing users. Their points rewards program is one of the best of its type and you can also get access to free bet clubs, bonuses and daily boost t add further value.
Red Zone Sports is SB Tech powered and if you’ve used it before you will know it is one of the best functioning sportsbook software’s available. Just because RZS are a US specialist doesn’t however mean they don’t have markets for everything else, from footy and racing to trotting and futsal. They are also at the top end for high limits and offers that suit a wide range of stakes.
Established in 2016 they have been fast to develop, offering partial and full cash out facilities and one of the best news and results sections around.
- US Sport Specialist – Best UK site for betting on anything American.
- Really Value Customers – One of the absolute best for regular rewards.
- Independent – Not one of the crowd, brand with a different outlook.
Grosvenor are one of the most recognisable names in the UK, running casinos since the early 1970’s, they are now Britain’s biggest casino brand. The famous operator now has a sportbook, but unlike other casino sites with sports products this one isn’t half baked. There are more markets and features available here than with some self-proclaimed sports bookies, with horse racing down to chess, politics and squash all covered.
This is the best site I have seen in ages for all-round bettors, those of us that like to play games and tables but also want the convenience of having a fully resourced sportsbook available. Unless you wager on some really strange markets or bet types you’ve got everything you need here and you can also bet from one account balance. The Grosvenor loyalty scheme is also famously good value.
- Double Act – Excellent for those that love casino and want to bet on sports.
- Horse Racing & More – More markets than most casino-sports sections.
- Play Points – World Class Loyalty Program and Prizes.
If you’ve ever been out to a city centre to play casino then you will likely have played in, or at least seen, a Genting Casino. The company have been around for over half a century and have established themselves as one of the biggest gambling operators in the world. Genting now run an online sportsbook, called Genting Bet, and as you would expect from such a big experienced brand this is a top quality sports betting site.
Genting Bet is much more sophisticated than your typical casino-sports offering. They have all major sports (inc horse racing) as well as plenty of minor and more niche events. Good regular promos are available, such as acca insurance and best prices on racing. Of course this is also one of the best casinos in the world so if you like to play games as well as bet I doubt you will get better than this.
Market range and depth, sports coverage, features and regular promotions are brilliant for what is in effect an added-on sports product. Genting is a perfect site for anyone who like casino games but doesn’t want to have another account to place sports bets.
This is a better sportbook than many dedicated betting sites can produce and combined with the casino makes a supreme betting site.
- Great Mix of Old and New – Fantastic combination of experience and innovation.
- Over 50 Years Old – Massive brand, tons of experience
- Vast Global Brand – Huge amounts of experience and lots of resources.
BetBull launched in 2015 but only recently came on the scene. The mobile betting brand have taken their time developing a fantastic social app, powered by the exceptional stylish and functional BetContruct platform, that creates a whole new way to share your betting experience.
You can follow other peoples bets and get access to winning tipsters completely free. You can see how your bets compare with the community helping you refine your wagers and improve your win rate. The odds in particular are amazing, with some of the lowest margins around.
Being mobile only the app does not compromise, it has been specially developed to be perfect on small screen devices rather than being a stripped down version of a website, as you get with most other online bookmakers.
There is a big focus on football but there are over 15 other sports to choose from with great depth (although no horse racing right now). If you like to share your gambling experiences with others this is one of the best ways to do so. The app has great banking support (cards and eWallets), low minimum deposits of just £5 and 24/7 customer support through live chat. You can also access features such as cash out and bet builders. For more about BetBull read our full review.
- #NeverBetAlone – Their social tag line says it all.
- Best Mobile App – If you do all of your betting through apps then why compromise?
- BetConstruct Powered – Seamless integration of style and function.
There are many new sportsbooks popping up now from online casinos these days, but frankly most are not worth the effort and will never replace your existing bookmaker. It is nice therefore every once in a while to see a brand like Karamba who have a long established reputation in casino but have now launched a genuinely good sportsbook.
In its own right the sports betting package is very decent, there are over 30 sports available with good depth pre-event and in play. This is supported by features such as cash out, which you rarely get from new brands, and even more novel features such as fast markets.
Spawning from an already successful casino means there is also a very good range of banking and support options available with a suite of regular customer promotions. This is a site perfectly set for anyone punters that like to bet on sports and play games. The casino section is award winning and runs on a platform that provides games from 30+ software’s, meaning you don’t need lots of accounts just to play new titles.
Style is also everything with this company, they have a personality about them that make them instantly recognisable. Any one fed up with boring old site after boring old site will want to give Karamba a look in.
- Perfect Integration – Both the sports and casino sections are great on their own, but perfect together.
- Well Stocked – Pretty much every market and feature a standard punter needs.
- Unique Style – Love it or hate it this brand has a personality.
Only Bet with Licensed Bookmakers and Betting Sites
There are a few things you should look for when you sign up to a new betting site, the most important of which is are they licenced to operate in the UK. Before we get into this I want to tell you that we only list UK licenced bookmakers at LatestBettingOffers.co.uk and so you and your funds are protected under UK law with any betting site you register with through us.
It is illegal for betting sites to operate in the UK without a licence issued by the Gambling Commission. All operators must show their licence at the bottom of their pages and so one easy way to check is simply to scroll to the end of the home page and check their licencing details. Below is an example from a leading online betting site. You can also visit the Gambling Commission directly and search for the operators website, this should bring up their licence number and details. If this information is not displayed on the home page then this should be a warning that the bookie may be unlicensed.
Not all bookies are licenced in their own name but are licenced under the name of a holding company (e.g. NetBet are licenced under Cosmo Gaming Company Limited) and some are licenced under the name of the platform that runs the site (e.g. Titanbet and Winner are both licenced under PT Entertainment Services Limited). Either way the name of all sites under that licence will be listed on the Gambling Commission licence page, so long as the site name appears there you are covered by law.
- An open and honest industry, such as clear terms and offers and no misleading information.
- Responsible Gambling and the protection of minors and venerable age groups.
- Bookies must know their customers to prevent crime and fraud, this is why you have to prove your age, address and location.
- Providers hold your funds in a separate secured account.
- They must take complaints seriously and do all they can to resolve them and if they cannot they must use a betting adjudication service such as the Independent Betting Adjudication Service (IBAS).
If you choose to bet with an unlicensed bookie then you will have no legal protection in the UK. If the unlicensed betting site decides to close down, not pay out or even sell your bank details then there is little that UK law enforcement can do to stop them.
There are so many great licenced UK online bookmakers with great offers, odds and features it really makes very little sense to bet with an unlicensed operator.