LeoVegas might not be the first place you think of when looking for a new online sportsbook, but you might be surprised by all that this famous casino has to offer sports bettors.
Of course, those who enjoy both gaming and sports betting will be ideally suited to a bookie like this, but any sports fan who bets mostly using their mobile should take a look at LeoVegas’ award winning app. They don’t call themselves The King of Mobile Casino for nothing.
Plus, with so much experience and dominance in the casino sector they already have their support and banking services established and running at an optimal level, with plenty of resources to back up the move into the world of sports betting.
Crucially, LeoVegas are one of the best bookies for responsible gambling too. They offer tools, professional help, and even financial support in some cases. Every online gambling company talks about its ‘commitment’ to responsible gambling, Leovegas proves it.
Let’s start with the mobile side of things since this is what LeoVegas are all about.
First things first, this is a multi-award winning product and has been bagging gongs every year since it was first launched, so you know that it is a) a very good mobile app and b) an app that they continue to improve and develop year on year.
The key may well be simplicity. It’s incredibly easy to use and although it’s not all that flashy it functions very highly indeed, offering sensible quick links like ‘open bets’, ‘betslip’, ‘favourites’, etc. and leaving everything else to the main menu.
The sports list has its own menu which makes sense given the masses of markets they have, and this is also where you can narrow down your search by country and then league/competition. There’s a search tool as well so it’s all smooth sailing in terms of finding your market.
It’s the speed and responsiveness that round everything off though. Even hopping between the sportsbook and the casino feels effortless and you can scroll through lists of markets in no time if you know the selection you want is near the bottom. It reacts superbly to the touch.
You can even close the promotional banner if you want to which is very polite of them. This isn’t usually an option, and it does take up a lot of screen real estate just to scroll through the same 4 or 5 offers that you already know about. I’ll opt for a full screen of betting markets every time – thanks LeoVegas!
Markets and Games
When it comes to what you can actually do at LeoVegas, it’s only good news.
The casino is everything you would expect from a company with this kind of reputation: 1700+ slots, 80+ jackpots, 40+ table games plus a live casino absolutely rammed with games. In fact, LeoVegas is probably one of the biggest and best live casino providers in the industry, they have literally hundreds of tables spanning all types of game including game shows and VIP.
The sportsbook has as much going on as any other sportsbook and greater depth than some. Horse racing is included on the list (there are even some international meetings) and English football goes 5 levels deep all the way down to the National League, as well as covering top leagues as far and wide as Zambia and Qatar.
You won’t struggle for betting opportunities from one event to another either as there are hundreds of lines to choose from in some events, and the level of stats detail in-play isn’t quite unrivalled but it’s close.
The desktop website isn’t as nice to use as the app – there’s a weird split screen situation going on and two thirds of the screen isn’t used at all – but it’s perfectly serviceable, and bearing in mind that LeoVegas is all about mobile betting their customers aren’t likely to be using the desktop site much anyway.
The sportsbook might be fairly new, but it has come out of the gate ready for anything. Here are a few of the betting features you can expect to find:
- Bet Builder – Choose up to 12 bet offers to build your own combo bet.
- Cash Out – End your bet early whenever the timing is right.
- Leo Alerts – When odds change for the better you want to know asap. This is the answer.
- Sport Racing – All the extra info you need before choosing which horse to back.
- Casino VIP – Get special treatment if you are a loyal casino customer.
- Blog – One for the casino and another for the sportsbook. News and opinion pieces galore.
- Promotions – Free bets and free spins have all been dished out in the past.
I know I threw in a few casino features there too, but it’s good to know what’s on offer, and LeoVegas will work out most effectively for bettors who like to play casino as well, after all.
Established in 2011/12 by Gustaf Hagman and Robin Ramm-Ericson (what a name), this Swedish online casino was one of the first to fully embrace the mobile revolution. They set out their stall as a mobile gaming company first and foremost straight out of the blocks, and have had a reputation for innovation and growth ever since.
It’s fair to say they are still a market leader in the mobile sector, and a quick look at their trophy cabinet would silence any doubters:
|2013||Best Innovation in Casino of the Year|
|2014||Best Mobile Product of the Year – EGR Nordic Awards|
|2015||Affiliate Program of the Year – EGR Nordic Awards
Slots Operator of the Year – EGR Nordic Awards
Grand Prize Award – GP Bullhound Summit
|2016||Online Casino Operator of the Year – International Gaming Awards
Mobile Operator of the Year – EGR Nordic Awards
Casino Operator of the Year – EGR Nordic Awards
Casino Operator of the Year – Gaming Intelligence Awards
Best Mobile Marketing Campaign of the Year
|2017||Best Casino Operator – EGR Nordic Awards
Best App – EGR Operator Innovation Awards
CSR of the Year – Malta Gaming Awards
|2018||Casino Operator of the Year – EGR Nordic Awards
Casino Operator of the Year – SBC Awards
Best Sports Betting Operator – EGR Nordic Awards
Best Online Casino – Global Gaming Awards
|2019||Casino Operator of the Year– EGR Nordic Awards
Best Mobile Operator of the Year – International Gaming Awards
Online Casino of the Year – Global Gaming Awards
Casino Operator of the Year – SBC Awards
Innovation in Casino Entertainment – SBC Awards
Not bad, huh?
It was in 2016 that the sportsbook was first launched, just in time for the Euro’s, and a year later they acquired another famous online casino, Royal Panda, for a reported £60million.
The company’s main interests are the UK, Sweden, Finland and Norway but they also have good presence in Latin America, Spain and Italy, so they truly are a global outfit.
The website runs on the Kambi platform and the company employed over 900 members of staff in 2019, which is quite something when you consider they were less than 10 years old at the time.
Behind the Scenes
Just as important as the markets and games are aspects like banking and support, and this is where LeoVegas have an unfair advantage over most other new online bookies because they are already a well established company.
That means they have had years to work on these areas, developing relationships with payment providers and building up a solid customer support team, and it shows.
If you need help you can contact LeoVegas 24/7 via:
- Live Chat
- Social Media
Banking offers plenty of options too including depositing using your phone bill so it couldn’t be more convenient, and limits are nice and low too. Have a look:
|Method||Min/Max Dep||Min/Max With|
The maximum deposit might look low to high rollers but if you contact support you will be able to get this increased, no doubt.
There are no fees at any point either and withdrawal timeframes are better than average, taking up to 24 hours to process at LeoVegas’ end before being passed on to your payment provider.
The Good Guys
Something else they have been keen to work on since launching is their commitment to responsible gambling.
LeoVegas have gone further than simply obeying the law and meeting requirements, they have developed their own technologies to try and help those who need it and run a dedicated website alongside, called LeoSafePlay.
They offer professionally trained staff who can speak to anyone who thinks they might have a gambling problem, lots of advice and help on their website, as well as the tools they have developed:
- Self Assessment – Completely anonymous and used to establish whether or not you might need help.
- Deposit Limits – Put a cap on how much you can deposit during any given day, week, or month.
- Loss Limit – As above but the cap is placed on your losses rather than your deposits.
- Session Limit – This tool will interrupt your session with a warning a few moments before you are automatically logged out. The session limit is set by you.
- Wagering Limits – This caps how much you can bet on any day, week, or month.
- Player History – Let’s you view all of your betting activity for a dose of reality.
- Time Alert – This will pop up regularly to tell you how long you have been playing/betting and how your balance has changed in that time so you don’t lose track and accidentally over spend.
- Time Out – Close your account for a period of time set by you. Once done you will not be able to log back in until the timeframe is complete.
It’s great to see such a pro-active approach and builds trust between the bookie and the bettor, especially since they are doing so much more than their contemporaries.
They even run an initiative called LeoCare which will pay for your first three therapy sessions if you are a LeoVegas customer and have developed a gambling problem.
You don’t often see that kind of thing in this industry.