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Novelty, Non-Sports, Politics, TV & Specials Betting Sites & Offers

NoveltyMost of the best betting sites in the UK now offer all sorts of lines covering novelty bets and specials. This market is growing in popularity with more competitive odds and many offers now available from UK online bookmakers.

These bet types range from wagers on TV shows such as X-Factor, Big Brother and Strictly Come Dancing to betting on awards ceremonies such as BBC sports personality, The Oscars, The Emmy’s and many more. You can also bet on all major politics from the UK and the rest of the world including who will be the next party leader, mayor, which way the EU referendum will go, etc. Depending on the bookie you will find a novelty bet for most things including who the next pope will be to who will win the chess world cup.

Also covered in this section are special betting offer promotions that are not categorised by sports such as cross product deals (e.g. bet on casino for sports free bets) and other special markets. Below you will the very latest novelty bet offers and further down a guide to the best betting sites for those that place these bet types regularly.

Major Event Pages

See markets and offers for betting on the most uncertain political process ever
conservative party logo on badge
Someone is always vying for power, see latest odds, deals & election process
bbc spoty
Which sport star will win the hearts of the British public this year?
19th Dec
eurovision song contest
Love it or hate it Eurovision is a musical dynasty with up to 500 million viewers
10th May
black friday
American phenomenon that has permeated British culture, betting included
25th Nov
Christmas betting offers
Its the time of year for giving, putting the bookies in a very generous mood
1st Dec
2020 us presidential election button
The US president is still a polarising issue that affects the whole world
1st Nov
polling station sign
Every 5 years, sometimes more often, we all become gripped by Election Fever
12th Dec

Feature Special and Novelty Deals

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Second Place TV Money Back Offers
tv novelty offers

Betfred regularly offer second place money back offers for major British TV competitions. These include X-Factor, Strictly Come Dancing, Big Brother, I'm a Celebrity Get Me Out Of Here, Britain's Got Talent, Bake Off and many more. Basically if there is a popular TV competition then Betfred are the bookie to go to for added benefits. They also tend to have bigger and better markets than other sites.

Money back is usually paid up to £25, as a free bet (generally valid 7 days open to any markets), if your outright bet finishes runner up. This type of offer is commonly available around Christmas when the big TV shows tend to be on.

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Biggest Bet Selection

You won't find many specific offers for novelty and special with Paddy Power but you will find more selection than anywhere else.

Paddy Power have a different outlook to other bookies and are proud of their Irish sense of humour. This means they cover many events and markets that other bookies simply won't provide lines on. If you want to bet beyond the typical big TV shows, Oscars, BBC sports personality, then this is your betting site.

PP have even courted controversy in the past by offering odds on things likes the president to not make the end of his term (implying assassination). They also offered punters the opportunity to bet on the reserve goalkeeper of a non-league club to eat a pie during an FA Cup game, problem was he cottoned on to it and got all his mates to back it, he ate the pie, but the market got cancelled of course.

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Best Bookmakers For Novelty & Specials Betting

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For offers surrounding novelty markets there is no better betting site than Betfred. If you bet on TV shows especially then you need look no further. Great range too.

Paddy Power

For the truly outrageous markets you have to bet with Paddy Power. Famously always getting into trouble for offering controversial bets and markets that many punters love


For more serious special markets, things like politics, award winners and sports specials, there is no one who can beat the depth of market and odds prices of bet365.


For the bigger novelty bets, such as who will win the final of X-factor or the general election, then Coral have by far the best price boosts and enhanced odds.

William Hill

You can never forget about Hill’s. Their sheer size means that although they are not a novelty specialist they still have an absolutely vast array of markets available.


The Betfair exchange means if there is a novelty or special bet you can’t find then you can lay the opposite outcome in the exchange and become your own bookie.


Similar to William Hill, Ladbrokes are vast in terms of markets offered. Always worth a look to see what bets they have. Laddies have excellent price enhancements too.


Not great for novelty bets but the best around for special bets that link casino and sports products. Punters who like to bet on casino games and sports markets will find a happy home.
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