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Loyalty Bonuses & Free Bets For Existing Customers

Customer LoyaltyMany aspects of modern life encourage us to shop around to always make sure we are getting the best deal. Unfortunately this means existing customer loyalty is not as important to many companies as it used to be. There are many great betting sites available in the UK operating in a highly competitive environment. This means punters can shop around for depth of market, the best odds and top offers on a bet by bet basis.

The problem is many of us bet with a bookie because we enjoy betting with them not just because of a great introductory offers and regular promotions. When you come back every week and place your bets with a betting site you want to feel this is recognised and rewarded by the bookie. Some bookmakers are much better than others at offering loyalty points, bonuses and free bets and in this section we show you some of the best regular loyalty deals around from UK bookmakers.

New Customer? This page looks at loyalty bookmakers and existing customer retention promotions, looking for sign up offers see our free bets page.

Existing Customer Free Bet Of The Week

Money Back Second IN CASH up to £10
william hill money back 2nd in cash

For selected races every day, including all the big high profile flat races, if you back a horse to win and it finishes second instead you can get your stake back, up to £10, in real cash. This applies to the first bet placed on any qualifying race.

To qualify you need to stake at least £1+ (this must be real cash not a free bet) and the odds of the horse must be 3/1 or greater. Four or more horses must also run for a race to be applicable.

Note that cash back is calculated by total stake minus total returns, therefore if you back a horse each-way and it finishes 2nd you will only receive cash back up to £10, e.g. if you bet £5 each-way at 3/1 (quarter odds for a place) and received £8.75 back from the place bet you would then get a further top up to £10, i.e. £1.25. Player and country restrictions apply.

T&Cs Apply, 18+ Only, Begambleaware.org

Latest Loyalty Promotions

General

Place a Yankee, minimum £1/line or £0.50 each-way (£11 minimum overall stake) before the end of Friday 19th July and get a £5 free bet within 24 hours valid for 24 hours
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Offer available for one bet of your choice daily, stake up to £50 (no min), any sport or markets, all singles, pre-event or in play - all cash winnings
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Opt-in and bet £25, one or several bets, any markets or sports, 1/2+, do this between Monday & Saturday, get £5 free bet online valid 7 days
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Opt in only. Only available if you have never placed a bet on the Exchange. Max refund of £5. Issued within 24 hours following the settlement of your qualifying bet. Only available once per customer. If your qualifying bet is a winner, you will not received a refund. Qualifying bet must be settled within 7 days following placement. T&C's apply.
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Sign up to Paddy Power & the first time you play Beat the Drop, you will automatically receive 30 days of free play. You will have unlimited play of a ‘10 Q - €1,000 Pot’ game. You can only enter one game at a time. When you complete a free game (win or lose), you will be entered back into another free game as long as it is within the 30 day free period. This offer is only available the first time you play Beat the Drop from the 17th of September 2018.
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Football

The biggest Africa Cup of Nations yet with 24 teams, held in Egypt in its new summer slot to avoid clashing with other major competitions
Get your bets paid out early if the team you back takes a lead of 10 points or more in their league. Applies to bets on the To Win Outright market on selected leagues up to and including 13th September 2019. Bet restrictions and T&Cs apply. New and eligible customers only.
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You must Opt-In. Single Sportsbook bet on any market before 08/09/19. Min. bet is £20. In-play, cashed out and bets placed with a free bet do not qualify.
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Horse Racing

Win (+ win part E/W) bets returned as free bet (£5 min, £20 max, valid 24hrs) if 2nd in any 6+ runner live ITV race. 1/2+ odds, £60 max/day
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Back a winner at 4/1 or more and get a risk free bet on the next live ITV race (up to £50) at bet365. Offer applies to first single bet placed. Applies to Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. Bet restrictions and T&Cs apply. New and eligible customers only.
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Back a horse in any race at the selected meeting and if the starting price favourite wins get a win stake refund as a free bet up to £10, valid 7 days for any sports, can claim in all applicable races.
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All customers get 3 boosts per day on stakes up to £20 (or £20 EW), any horse racing single bets. Player restrictions and terms apply
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Place a bet on the race winner market of a selected UK flat race meeting, if your horse finishes 2nd get a stake refund up to £10 in cash (minimum £1). Minimum odds must be 3/1+ to qualify and there must be 4+ horses running. Available for first qualifying bet in each applicable race.
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bet365 will be best price or joint best price on every horse for all races shown live on ITV Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets from 10am on the day of the race. Prices matched against selected bookmakers. Bet restrictions and T&Cs apply.
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Other Sports and Non-Sports

From the 1st August to the 16th September the Ashes will take place over five tests, beginning at Edgbaston and ending at the Oval. The 71st series in history is also one of the hardest to call
Lots of excitement surrounds the oldest of all the majors and now the final one of the year following the USPGA moving permanently to May
Its the biggest road cycling event of the year and with no footy on you can often grab better than usual odds and offers from the bookies
If you bet on PGA Tour events regularly you could get more from your wagers by visiting our events page for pre-event and in-play deals
Guaranteed best online round betting prices (out of Bet365, Paddy Power, BetVictor, SkyBet, Ladbrokes, Coral & Betfred) from now until start of the fight
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No opt-in needed, place a £10+ multiple bet on tennis, treble or higher, 1/2+ odds each pick, pre-match, and get a £5 in-play tennis free bet valid for one day, use at evens+
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10% net loses back on single in-play tennis bets, as a free bet up to £25 weekly (Mon-Sun), free bet valid 4 days, credited by 12pm Monday
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Applies to £5+ accas with 3+ selections placed on major tennis, min odds 1/5+ each leg. Power up must be used within 24 hours, apply to any tennis stake up to £10, cash out excluded
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Accumulators

Boost any 3-25 selection straight line accumulator, £20 (or £10 EW - win part only boosted) stake max, all winnings cash, new boost midnight daily
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Paddy's best ever footy acca insurance. Applies to UK & Top Euro leagues, to match odds ACCA & Same Game Multi bets. Max free bet £10 per day
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Best Bookmakers For Loyalty Offers

If you bet regular and often and you want the security that you will be able to get the markets you want with good value odds and honest long term existing customer offers then there is no beating Bet365 in my opinion. They do not oversell their promotions and concessions, instead they are designed to be reliable and ever present, genuinely providing enhanced value with fair terms. The retention at Bet365 is outstanding, it is where I choose to bet most, there is a reason why.
ComeOn (and sister site Mobilebet) are the pioneers of loyalty points for sports betting and they are still the very best at it. You don’t get lots of little free bet and money back offers here, rather you get access to fair prices and earn points for everything you wager on that can be converted for free bets, bonuses or merchandise.  This system gives you more control allowing you to be rewarded whatever you chose to back.
Betway have seen a meteoric rise in the last decade but it isn’t down to sponsoring football teams or TV adverts.  The reason they now compete with the big boys is their attitude to loyalty.  They have a points scheme similar to ComeOn but they also have every kind of other offer you could imagine and they also cover all sports not just the big ones.  In fact, often for many events such as darts, snooker, etc you will find only Betway have an offer on.
Ladbrokes are the place to go if you like price and odds boosts.  They reward customers with fixed price enhancements but also give the option to allow you to boost the price on any bet you like once each day, with all winnings in cash.  Specific events also have additional boosts assigned to them meaning if you bet on the bigger markets on a consistent basis you can get a lot of added value here over time.
Coral may be owned by the same company as Ladbrokes but they have an entirely different identify.  Here the free bets and bonuses are the major draw, although they enhance many lines too, especially accumulators.  The weekly free bet club is probably the best available right now (read out this next) and you can also get access to more linked free bets (e.g. bet on something get a free bet) than anywhere else.
William Hill are not always the best for their basic prices but if you are savvy you can get a lot of value with this bookie.  Similar to Ladbrokes they also provide you with the option to boost your own bets but the unique aspect of Hill’s is they also have offers on a wider range of sports markets than most others, so if you bet on things other than football, racing and tennis it can pay over time to have an account.
If loyalty to you means lots and lots of little offers on a daily basis then Paddy Power are for you. They have a promotion for every single major sporting event on the calendar, you will not always get the best basic odds but by holding an account with them you can take advantage of their vast array of deals that can enhance winnings and reduce loses if used well.  They also have longer term free bet clubs to sweeten the deal.
This site provides so many bonuses, free bets and spins to existing customers. They don’t shout about this, you will only ever discover this as a loyal customer. BetVictor are spending most of their resources on rewarding consistent customers, which to me seems more fair. The offers they do have also tend to focus on providing the best odds or fairest terms and they also have the best free football prediction game, golden goal.
10Bet are highly regarded for their all sports offers, especially for accumualtors.  Most betting sites have acca offers but with 10Bet they open these up to literally any sports as long as you meet the minimum odds requirements.  If you place lots of multiples the extra rewards can add up.  They also have free bet clubs, money back and other free bet deals on a weekly basis.  Along with Betway these two bookies have the biggest mix of promos.

Free Bet Clubs

Club Offer Total Bets Min Odds Details Read More
coral Coral Bet & Get Club £5 Free Bets £25+ 1/2 (1.50) All Markets, Mon to Sat Read More
betway Betway Free Bet Club £10 Free Bet £25+ (3+ Multiples) 2/1+ (cumulative) All Markets, Sat to Fri Read More
comeon ComeOn Free Bet Club £5 Free £20 (4+ picks) 1/3+ (each pick) Any Markets, Mon to Sun Read More
quinnbet QuinnBet Club £5-£20 Free Bets 5x£5, 10x£10 or 20x£20 EVS (2.0) All Markets, Mon to Sun Read More
paddy power Paddy Power Rewards Club £10 Free Bet £50+ (5 x £10) 1/2 (1.50) All Markets, Mon to Sun Read More
Unibet In Play Free Bet Club £10 Free Bet £50 (5 x £10) EVS (2.0) Live Cricket, Darts, Tennis, Football, Mon to Sun Read More
Bet & Get Club, Bet £25 Get £5 Free Bet Weekly
coral bet and get club

Coral are a fantastic online bookmaker as it is for top level offers and regular rewards and now they have risen even higher in my estimation with their new weekly free bet club. To qualify all you need to to do is opt in and bet £25 or more at odds of 1/2+ between the start of Monday and end of Saturday each week. You can do this online or in store by linking your account to a Coral Connect card (register for this after signing up online). For this Coral will give you a £5 free bet online by Sunday. The free tokens are valid until the end of the following Sunday and can be used on any single markets.

The qualifying bet total is £25 overall but can be made up from as many smaller wagers as you like with no minimum stake amount, the wagers must settle by the end of Saturday and cannot be cashed out. These can be any bets other than Tote – single, each-way, accumulator and even full cover bets such as Lucky 15’s. Note that cashed out bets will not count, or wagers placed using free bets.

If you miss a week or more that’s no problem, once you've opted-in once you don't need to do so again. Unmissable new and existing punter deal from an already superb bookie.

T&Cs Apply, 18+ Only, Begambleaware.org
Weekly £10 Multiple Free Bet Club

Place £25 in bets on accumulators, trebles or higher, in any one week (by end Friday) and get £10 in free bets. The £25 wagering requirement can be made up of one or a series of bets so long as the total is above £25, all sports and markets count with minimum overall odd of 2/1+ to qualify.

£10 Free is awarded as two free bets (2 x £5), the first is given by midday Saturday and is valid until midday Monday and the second allocated at 2pm Monday and is valid until 2pm Friday. The free tokens are unrestricted and so can be bet on what you like. This is a fantastic offer if, like me, you place weekly footy accas.

T&Cs Apply, 18+ Only, Begambleaware.org
In Play Free Bet Club – Bet £50 Get £10
Unibet In Play Free Bet Club

This is one of the best regular loyalty offers around for punters who like to bet in play. With Unibet if you opt in each week and place five individual bets on any live football, cricket, darts, basketball or tennis covered on the site, they will give you a £10 free bet each week you meet the qualifying criteria.

Each qualifying bet must be £10 or more with odds of even or greater, single and multiple bets count. The week starts at 00:01 each Monday morning and finishes on Sunday at midnight, this means this free bet club covers all seven days, not all do!

T&Cs Apply, 18+ Only, Begambleaware.org
Free Bet Club – £5 Weekly

ComeOn’s free bet club is back and this time has three levels giving customers a £5 free token each week if your bet £20+ on qualifying accas.

Opt in each week and place £20+ (cumulative) in combo bets (4+ selections, 1/3+ each leg) before the end of Sunday and you will get a £5 free bet awarded by the following Tuesday. This token is then valid for one week and can be applied to any sports single markets.

Not the biggest club of it’s type around but when taken alongside ComeOn’s hugely generous points scheme and honest bonuses it adds to already generous package. There are few better places for loyalty rewards than this bookmaker.

T&Cs Apply, 18+ Only, Begambleaware.org
Club ProMo - Bet £10, 3+ Footy Acca, Get £5 Weekly
moplay club promo

Club ProMo is the lowest stakes free bet club we feature, it is applicable to almost any punter with a minimum stake of £10 and gives no less than 50% of the stake value as a £5 free bet.

MoPlay customers can claim this each and every week (Monday - Sunday) but placing a 3-selection or higher football accumulator. This can be made with any football matches and markets, both pre-match and in-play.

The minimum combined odds are just 1/2 and the minimum for each leg is 1/50. Free bets are given win or lose, within 24 hours of the qualifying acca settling (it is important to claim the free bet that week that your acca settles that week). Token is then valid 3 days and can be used on any sports.

T&Cs Apply, 18+ Only, Begambleaware.org
Rewards Club – Bet £50 Get £10 Free
paddy power rewards club

Paddy Power are the latest online bookmaker to launch a loyalty club and it turns out it was worth the wait. The rewards club (opt in) is not the biggest in terms of amount free but it does come with some of the very best terms for a club of this type.

Place five wagers of £10 or more that settle within 7 days, on any sports, virtuals, events or markets that you like. The minimum qualifying bet price is just 1/2+ including combined odds in accumulators. The only restriction of note is that you can’t place all five qualifying bets on the same thing. You will then get a £10 free bet awarded the Monday after you meet the requirements that is then valid 7 days.

You will also get a free power up (basically a bet boost) that you can apply to any single wager you like over the following 7 days.

There is also the option to claim a £5 free bet and power up if you place 5 x £5 qualifying bets bets between the start of Monday to end Sunday. Even if you only place one £5 bet you will recieve a free power up. This makes the club flexible to suit punters who like different stakes or who simply bet differently each week.

For more see more on our rewards club page.

T&Cs Apply, 18+ Only, Begambleaware.org
Quinnbet Loyalty Excellence
quinnbet loyalty

Quinnbet are the best bookmaker this year by a country mile when it comes to all round rewarding of existing customer loyalty.

Only established in 2017 the company have an mantra that betting should be fairer and they have already demonstrated they believe this with a suite of loyalty schemes and rewards for regular users. The site looks very generic as it runs on the FSB technology sports platform, but if you can see past this you will find one of the very best value bookies for a generation.

As a snapshot Quinnbet have a free bet club, scaled to suit a punters with a range of stakes and betting frequency. They have a bespoke loyalty program that emails you with a free bet each week, whether you've had net winnings or loses. They have all sports acca bonuses, a horse racing acca special, a quarter of your loses back each week, lucky bonuses, football and racing insurance and bonuses, etc, etc.

Read our full post below for all the details.

T&Cs Apply, 18+ Only, Begambleaware.org

Click To See More Accumulator Free Bet Clubs

Loyalty Points Schemes For Sports Betting

Scheme How to Earn Prizes Visit
comeon ComeOn Player Points Points for everything, betting, logging in, depositing, verifying Spend in shop on Free Spins, Bonuses, Free Bets, Merchandise
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betway Betway Plus Points 5 Points for every £10 wagered Redeem for bonuses, credits and Free Bets + move up VIP ladder
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sportnation Sport Nation Rewards Points for every £10 bet, more more multiples Exchange for top quality merchandise, range to suit all
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Loyalty Points
comeon loyalty points for existing customers sports and casino

In addition to other regular offers ComeOn give customers reward points not just for betting but for virtually everything you do on the site. Reward points can be exchanged in the ComeOn shop for anything from free bets, lottery tickets, free spins, prizes, real cash, reload bonuses and more.

Get player points for anything you do – 200 points for registration, 100 points just to verify email, 25 points each time you log in, 1000 point for sending in your ID and many more. Each time £10 is deposited get 50 points with 1000 points for the first withdrawal from the account.

Obviously get points for betting to, 10 points for every £1 single bet up to 100 points for a £1 ten-fold acca and 8 points for each £1 wagered in the casino. In the shop lottery tickets and prize entries start at 500 points, take a 20% reload bonus in exchange for 25000 points and even real cash such as £200 for 1920000 points.

This points scheme is also available from sister brand Mobilebet

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Plus Points
betway plus points

Each time you bet on sports, casino or bingo earn tier tokens. Start off in the blue tier and move up through bronze, silver, gold, platinum and black. Each tier gives new privileges, benefits, awards and prizes. Tier tokens reset each month but you will be upgraded as soon as you earn enough points to move up to the next tier.

For each £10 wagered earn up to 10 tier tokens on bingo, 5 on casino slots, 2.5 on casino table games and 2.5 points on sports. See the Betway plus promotions page for more details, click the top left menu for tier structure. You cab redeem plus point for free bets, spins and bonuses too along the way.

T&Cs Apply, 18+ Only, Begambleaware.org
Sport Nation Rewards Club
sport nation rewards club points breakdown

In typical fashion for Sport Nation they have come up with one of the best ways to reward loyalty with their rewards club. Similar to ComeOn earn points for betting, but differently those points can be exchanged for proper quality products.

Most loyalty clubs give you bonuses, free bets or low end merchandise, Sport Nation however have hundreds of products available to suit everyone. These range from small gift items costing a few thousands to luxury products such as TAG watches and Apple stuff.

Get 25 points for every ten pounds spent on sports singles or in the casino, if however you place multiples you can get more, up to 350 points for every £10 bet on a 5-fold+. For more about the rewards club read our dedicated page.

T&Cs Apply, 18+ Only, Begambleaware.org

Boost Your Own Odds

Odds Boost
Ladbrokes Odds Boost

Odds Boost from Ladbrokes is a truly outstanding feature for loyal punters. Pick any pre-event singe bet you like (including accas) and boost your own odds.

Get one token every day from midnight that doesn’t expire until midnight (i.e 24 hours later). Use your odds boost on any sport or market. Bet up to £50 with no minimum odds or stake. All winnings are returned in cash. This is a great tool for putting control in your own hands, no need to be sucked in to backing a pre-selected odds enhancement, simply make your own.

Ladbrokes also boost odds for other markets, such as all the races in a selected horse racing meeting, in play bets for live football matches, and more.

T&Cs Apply, 18+ Only, Begambleaware.org
Bet Boost
william hill bet boost logo

William Hill have an excellent retention offer that really does give you a reason to come back every day. They will let you pick specific pre-event or in play bets to boost each day. This isn't open to any sports but instead is aimed at events, e.g. boost the odds on any itv race or one other horse race each day or boost an accumulator each day. For high profile events you can often get a boost on every match (e.g. a top dart event) or round (e.g. a golf major) and this can really add up if you were planning to place those bets anyway.

The maximum stake limit varies depending on the event but there are no minimum thresholds for either stake or odds. All winnings and extra winnings are given in cash. Bet boosts can be applied on your bet slip.

This fantastic feature for existing customers is one of the best ways to boost returns for punters who like to bet on a regular basis. This is not as flexible as an all sports odds boost but you get more of them, so if you like to wager on the events being boosted it would pay to have a William Hill account.

T&Cs Apply, 18+ Only, Begambleaware.org

Free Prediction Games – Cash Prizes

Lucky 7

William Hill are not known for producing many completely free games, but when they do launch them they tend to be quite incredible. The Lucky 7 horse racing prediction feature is a completely free game to any account holder, no depositing or betting required. Each week pick 7 winners in 7 selected horse races, if you get them all right you win, or share, a large jackpot of £100,000 in genuine cash.

This is not the easiest game in the world to win but for free it is certainly worth playing just to be in with a chance of winning such a high jackpot. There are also consolation prizes for the highest placed player if nobody wins the jackpot. For more about Lucky 7 click below.

T&Cs Apply, 18+ Only, Begambleaware.org
4 To Score & 4 To Win
betway 4 to win free horse racing prediction game

4 to score is a free prediction game from Betway and it is different to most others. Here you predict the first goalscorers in specific 4 specific top level weekly matches, usually from the Premier League, but on occasion from other top level cups or leagues.

You only need an account to play this game, you don’t need to meet any qualifying bet amounts. If you win you will get, or share, a real cash prize of £25,000. Prize rolls over if not won.

4 to win is a daily horse racing prediction game that lets you pick four winners from four selected races. If you get them all right you can win £1,000 in cash or on a Saturday £10,000. Also predict the total winning distance which is used as tiebreaker if needed.

T&Cs Apply, 18+ Only, Begambleaware.org

Regular Customer Bet Specials

Footy Jackpot Just £1
coral the football jackpot

Not a free offer but certainly a great promotion that encourages you to keep your footy bets with Coral. This feature is available during the main English league season. Each week pick the results (W-D-W) of 15 selected football games by Saturday 3pm. If you want to play multiple lines then there is the option to select more than one result per game. Now select a stake/line from 25p to £1 (min bet £1).

For 15 correct win 70% of the net pool (or share if multiple winners), guaranteed to be at least £100k. For 14/15 win (or share) the 1st dividend equal to 20% of the net pool, guaranteed £20k, or 13/14 win (or share) the 2nd dividend equating to 10% of the overall net pool, again guaranteed at £10k. If no one wins the top prize the pool rolls over each week too.

T&Cs Apply, 18+ Only, Begambleaware.org
Beat The Drop
paddy power beat the drop 1000

New concept from Paddy Power that in effect is a reverse multiple bet. What do we mean by that? Well you start off with maximum winnings in a pot and you then answer a series of questions with only 2 possible outcomes, deciding each time how much of your pot to risk on either answer. Yes it's the same idea as the TV show, answer the chosen number of questions while either splitting the pot or going all in.

To begin with all new and existing customers get free attempts to win £1,000 in cash, you can enter as many times as you like within 30 days (you can only enter one game at a time). You start off with a £1000 in your pot and then answer 10 questions in turn, whatever you have left at the end of the game is your to keep in real withdrawable cash. How much you can win depends on how confident you are in your answers and how much of your pot you risk each time.

Following your free go you can now enter the game in a more flexible way by buying tickets with either a £2, £5, £10, £20 or £50 stake and choosing the number of questions you want to answer, from 2 - 20. The bet size and question number then define the pot size, the biggest pot size is £1,000,000. For more details of how to play see our dedicated beat the drop page by clicking more details below.

T&Cs Apply, 18+ Only, Begambleaware.org
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