skip to Main Content

Latest Betting Offers

One of the major benefits of placing your bets online rather than at a high street bookmaker is the sheer volume of betting offers that are available to punters. And with more and more bookies, betting sites and sportsbooks springing up on the web every day, there’s now an almost never ending stream of juicy bonuses to get your teeth into (and, fingers crossed, use to make a bit of cash).

There are two key types of offer which you need to be aware of when betting online – introductory free bets and bonuses, which can only be claimed once when signing up for the first time to a betting site, and what the bookies call ‘retention offers’ – promotions that are available to all of their customers regardless of how long you’ve had an account with them and how much you bet.

We cover both types of offer on this website, but we’ll kick things off with the biggest value sign up promotions.  Our top ten bookmakers are listed here followed by enhanced odds new customer deals (when available) below and more detailed descriptions of regular introductory free bets further down.

Top 10 Free Bets & Betting Offers

Bonus For New Customers Only, T&C’s Apply, 18+,
Bonus (T&Cs Apply)
  • Home of the Lucky 15
  • Best Horse Racing Bookmaker
  • Huge Operator - Own the Tote
T&Cs apply 18+
Deposit (eWallets restrictions apply) and wager £10+ at single or cumulative minimum odds of evens (2.0). £30 free bet awarded within 48 hours then valid for 7 days. Maximum 30 free spins must be used over 5+ game rounds, game restrictions apply, spins expire after 7 days. Open to new UK and Northern Ireland customers, full T&Cs apply.
  • Best British Betting Site
  • Every Major Feature & Market
  • Place Where Our Team Bet Most
T&Cs apply 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • Britain's Best Known Bookie
  • Giant of the online Industry
  • Streaming & huge market choice
    T&Cs apply 18+
    New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
    • 2x£10 Free Bets & £10 Casino
    • Gentleman of Online Bookmaking
    • Best Personalised Offers
    T&Cs apply 18+
    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
    • Traditional Irish Bookie
    • Family Owned Company
    • Good Existing Customer Offers
    T&Cs apply 18+
    No Deposit £1 Free Bet Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet if your account is up. Enter code BET on registration. £1 no deposit bonus credited after verification. If your account has Sportsbook losses at the end of your first day's betting (23:59), get a refund of 50% first days losses as a Free Bet up to £25 (Minimum 3 bets required). If your account is up, you're guaranteed a £5 Free Bet provided you place at least 1 bet of £10 or greater at minimum odds evens or greater.
    • Big Market Depth Brand
    • Stylish SB Tech Powered Site
    • Over 20 Providers For Games
    T&Cs apply 18+
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
    • Most Lively and Fun Bookie
    • More Daily Offers Than Any One
    • Big Markets Lots of Features
    T&Cs apply 18+
    Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £/€10 free bet when you place 5x bets of £/€10+. T&Cs apply.
    • Well Stocked SBTech Sportsbook
    • Famous Betting Brand
    • Good Offers & Loyalty
      T&Cs apply 18+
      New customers only. Min deposit £10 (UK debit cards only) Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety.
      • Bet £10 Get a 3 x £10 Free Bets
      • Profit Boosts & Acca Attack
      • Fun & Different Features
      T&Cs apply 18+
      Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
      • Serious Sports Bookie
      • Outstanding Rewards Points
      • Suits High & Low Stake Punters
      T&Cs apply 18+
      Valid for new UK customers who have registered from 27/08/2020. Deposit using code SNWEL100. Valid once per customer. Bonus expires after 90 days. 8x turnover at 1.6 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £50. Multiple bets on the same market do not qualify.

      Major Events On Now and Coming Up

      Held each year in Dublin the world grand prix sees the worlds top 32 PDC players compete in a week long knockout event, doubling in & out required
      The €5M l'Arc is the feature of a two day meeting at Lonchamps in Paris. The race has been going since 1920 and is the biggest in mainland Europe
      Hard to see anyone stopping Nadal winning his fourth title in succession, although Australian Open winner Djokovic will give him a good run
      The second edition of the Nations League group phase takes place between September - November 2020 with the finals to be held June 2021
      The most bet on league in the world means the best possible value. Visit our Premier League page for short and long term all customer offers
      3rd November is the day when we find out if we get four more years of Trump or a new Democratic president, if you plan to bet check out our deals
      eSports hasn't been hit like other sports and is largely continuing as normal, it's been growing for years and many are now giving it a go
      With not much else going on the bookies are crazy for virtuals right now, there are tons of sports available and some good promotions to try it out
      Due to congestion the 2nd, 3rd & 4th rounds will all be held over two weeks in September, this may catch a few teams out and make it interesting
      New revised schedule 25th August-22nd October live on Sky the Premier League has become one of the most watched and bet on darts events
      The 2020 PGA season is in full swing, if you bet regularly on major golf events you can get extra places, early payouts, free bets and more
      The European Tour consists of no less than 47 individual events over the course of an entire year, ending with the race to Dubai in November

      New Customer Enhanced Odds Offers & Specials

      New Customers Only, T&C’s Apply, 18+,

      These deals are often only available for a very short time.  We only show a small selection of general introductory specials here.

      For specific matches, sports and tournaments visit our events pages where you can find a wider selection of welcome and all customer promotions.

      New Customers only. Opt in and place a £10 qualifying bet at odds of 2.00 or greater on Horse Racing within 7 days of registering; excludes cashed out bets. Receive 3x £10 Horse Racing Free Bets, plus a £10 Gameshow Bonus. Wager Gameshow Bonus 40x to withdraw max winnings of £250. Bonuses expire in 7 days. PayPal and Card payments only. Geographical Restrictions. T&Cs Apply. 18+ | | Please gamble responsibly. 
      T&Cs apply 18+
      New customers, opt in and bet max £10 on: Manchester City - To Win – Match Betting; Cashed out bets excluded. Enhanced odds paid in Free Bets; to be used on any sports market. Bonuses expire in 7 days. Offer valid 18:15BST 20.09.20 until 16:30BST 27.09.20. PayPal and Card payments only. Geographical Restrictions. See below for T&C's. 18+ | Please gamble responsibly
      T&Cs apply 18+
      New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly
      T&Cs apply 18+

      If you would prefer to see more traditional bookmaker welcome bonuses see our list recommended of free bets below, along with significant terms and how to claim them.

      Latest Gambling News & Articles

      sell sell sell sign

      Can You Sell or Trade Bets Legally?

      In 2018, a Las Vegas start-up launched their brand new betting product which, while not available in the UK, floated the idea of selling off... read more >>
      esports counter strike global offence event

      Is eSports Really The Future Of Sports Betting?

      There’s little doubt that eSports have grown in their popularity over the past few years. In terms of both the number of people who bet... read more >>

      Should Betting Companies Pay More Tax?

      As the economic fallout from Covid-19 continues to impact our daily lives, governments around the world will, if they are worth voting for, be looking... read more >>

      Best New UK Betting Site

      STS - Polish Heavyweight With Excellent Book

      STS Bet is a huge betting brand from Poland and is as well known over there as the big 5 are over here, so although they might be a new face to UK punters they pack much more of a punch than most new bookies.

      They offer a very large sports list which offers enough range and depth to compete with the big brands in the popular categories, as well as bringing more to the table than most in some niche categories like esports and virtual sports. The absence of horse and greyhound racing might be an issue for some, but the inclusion and focus on some more unusual categories could well make up for it with the curious among you.

      When it comes to banking and their terms STS prove to be a very fair bookmaker that won’t mess you around, and the fact that they offer 24/7 support demonstrates that they take customer satisfaction seriously.

      They have launched with an impressive well-designed product which also includes a casino, live casino, and live bet games, but anticipation for what comes next is high. Operating from their own gambling license shows they mean business, so getting in early could prove beneficial if they have a few tricks up their sleeve to cement their position in the UK.

      Terms & conditions apply. 18+.

      Best Free Bets and Bonuses

      New Customers Only, T&C’s Apply, 18+,

      Below is a list of our recommended free bet and bonus welcome offers. These are not just based on absolute amounts but defined by those that give the best value to our readers.

      Initial Bet
      £10+ Evens+
      £30 Free Bet
      7 Days
      30 Free Spins
      Select Slots
      3/7 Days

      Sportsbook welcome deals don’t come more generous than the one currently available from Betfred. For a £10 deposit and bet (at even odds or more, any sports/markets) you will get a £30 free bet for sports and 30 free spins for the casino. This gives you as the customer the rare opportunely to try out both major sections of the site for a very low stake of just £10.

      The qualifying bet must settle within 60 days of signing up for you to get your free funds. The £30 sports token and 30 spins will then be credited within 2 days. You have 3 days to accept the spins and then both the spins and free sports token remain valid for one week. The token can be bet on anything you wish with cash winnings, the spins are properly free meaning once all sued winnings are given in cash.

      Beyond the registration deal Betfred have a ton of regular bonuses for racing and football that customers love for their long running value. Betfred are one of the biggest independent bookmakers still going in the UK and a great brand to bet with.

      Offer for new customers only. Terms & conditions apply. 18+.
      Best UK Site
      Live Betting
      Good Value
      High & Fair
      All Major

      bet365 uk sportsbook main offer compliant text

      Bet365 claim to be the world’s favourite betting site and from our experience they are bang on correct. No other betting site sets the bar as high as Bet365 when it comes to rewarding customer loyalty with great odds, offers and pioneering features.

      New customers can claim a welcome offer on joining. Click below for more details on the offer available in your region, along with a full description of the terms and conditions.

      It’s not just about introductory deals with Bet365 though. Regular users also get huge benefits from long term promotions in the industry (we believe) and offers that prevent you getting stung when things go wrong. You can also access to what we think are the best features in the industry such as full/partial/auto cash out, exceptional live betting, massive amounts of live streamed events, live bet editing facilities, and more.

      Offer for new customers only. Terms & conditions apply. 18+.
      William Hill
      2 x £15 Free
      Valid 30 Days
      Initial Bet
      Min Odds
      % Free

      William Hill are often seen as old fashioned because they have been around on the high street for most of people’s lives. The massive British bookmaker however has one of the biggest, best and feature packed online betting sites in the whole world. For anyone looking for a bookie that does everything with fair odds and good offers you can’t go wrong with William Hill.

      For trying out the site Hill’s will reward your first £10+ bet (on any 1/2+ market) with £30 in free bets, awarded as two separate unrestricted £15 tokens. To qualify sign up using promotional code P30 and deposit with any methods other than Skrill, Neteller or PaySafe to claim your free bets. The freebies themselves don’t expire for one month, winnings are cash and uncapped, stake is not returned.

      New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

      William Hill cover every sports and event in incredible depth but for football and horse racing there are very few who can match them for value, deals, streaming and coverage. A must have bookie for anyone.

      Offer for new customers only. Terms & conditions apply. 18+.
      Initial Bet
      £5+, Evens+
      7 Days Joining
      £10 Sports
      Single, Evens+
      £10 Acca
      3+ Selections
      £10 Casino
      Rollover, 35x
      All 7 Days

      BetVictor are a very professional online bookmaker and they are very proud of the customer experience they provide. In fact, they are so confident in their product that they give new customers not only a massively generous 600% free introductory deal, they have designed this in a way that allows you to try out multiple markets and sections.

      For just a £5 deposit and bet (evens+, any markets, within 7 days of registration) you will get two £10 sports free bets, the first is completely open to be used on whatever single you like as long as the odds are evens or more, the second £10 free is for use on any 3-selection+ accumulator bet. All are valid for one week and have no further restrictions. On top of this you will also get a £10 casino bonus which also expires after 7 days and has a 35x rollover. See BetVictor for game contributions to the wagering requirement.

      If the sign up promo isn’t enough reason to try out BetVictor they also offer insurance on 5+ footy accas, some of the fairest horse racing terms as well as personalised free bet offers weekly suited to the sports and events that you actually want to bet on.

      Offer for new customers only. Terms & conditions apply. 18+.
      £20 Free
      4 x £5 Tokens
      Qualifying Bet
      Qual Time
      14 Days
      Min Odds
      4 Days

      ladbrokes main offer compliant text

      Coral, we believe, are the best all round sports bookmaker for the average punter due their nice balance of short term offers (e.g lots of enhanced odds), long term offers (e.g. Free Bet Clubs), features (e.g. streaming) and market range and depth.

      If you don’t have a bookmaker online or you are looking for a new one to try I couldn’t recommend Coral more. This is why we have arranged a bigger welcome free bet deal that you cannot claim direct that gives you more opportunity to try Coral out.

      Register, deposit and bet £5 or more at 1/2+ (all sports) within two weeks of joining. For this you will be credited with four £5 free bet tokens worth £20 in total. These can be used for any bets you fancy within four days of award and don’t carry minimum or maximum odds. Winnings are returned as cash although the four £5 freebet stakes themselves are of course not given back.

      Offer for new customers only. Terms & conditions apply. 18+.
      400% Free
      4x£5 FreeBets
      Qualifying Bet
      Min Odds
      Free Bet Time
      4 Days
      Daily Boosts

      ladbrokes main offer compliant text

      Ladbrokes is the UK’s oldest bookmaker but they are absolutely at the cutting edge when it comes to online betting and gaming. The bookie quite literally has everything a punter or player would ever need to gamble and for anyone looking for just one site to bet with I doubt you could do better than getting yourself a Ladbrokes account.

      The welcome promotion is a huge 400% free bet offer. This is a good introductory offer as it suits customers who only want a low stakes bet (£5 at odds of 1/2+ within 2 weeks of sign up), yet want to get a lot of chance to try out the site. Ladbrokes will reward you with no less than four £5 free bets, each valid for 4 days and with no odds restrictions and cash winnings. In effect this is place one £5 bet get four £5 bets free, and won’t be beaten on value.

      To claim the offer enter code 20FREE on sign up. Deposits made using Skrill, PayPal, Neteller or PaySafe will not be eligible for this promotions. Ladbrokes also provide more daily, weekly and monthly regular customer promos than pretty much any other bookie, meaning you can always get added value for top events and sports.

      Offer for new customers only. Terms & conditions apply. 18+.
      Bet £1 2/5+
      Money Back
      Up to £40
      If 1st Bet Loses
      Bonus, 3x
      £10 Bonus

      Unibet are huge and can compete with the UK highstreet big boys when it comes to markets and feature. For example, Unibet stream around 60,000 live events each each, have exceptional existing customer promotions along with honest and good value day to day prices.

      Register, opt in and deposit £5+. Place a first bet of £10+ (any market, including racing and virtuals) and if that bet loses you will get your money back  up to £40 as a bonus with 3x wagering at 2/5+. Cashed out bets will not count towards the wagering requirement.

      On top of this also get a £10 casino bonus which carries a 35x wagering requirement. You an use this in the casino, live casino or on slots and games, table games and poker however will only count 10% towards any rollover.  The sportsbook bonus must be used before the casino offer.  Both bonuses expire after 7 days from opt-in.

      Offer for new customers only. Terms & conditions apply. 18+.
      £10 Sports
      £10 Exchange
      7 Days

      Betfair are unique in the fact that they have the worlds biggest exchange, which is how they made their name long before they had a fixed odds sportsbook like other bookies.  The issue with the exchange is not a lot of people understand it initially and that can be an entry barrier to using it, but once you do bet using the exchange you will realise you get better odds generally plus, of course, the ability to lay your own bets to others (making yourself the bookie).

      This offer from Betfair therefore gives you a £10 free bet for the sportsbook and a £10 free bet for the exchange if you join as a new customer (18+) and bet £5+ on the sportsbook at odds of 1/2 (1.50) or more withing 30 days of registration.  This allows you to try both the sportsbook and the exchange using the same welcome promotion.

      The £10 Sportsbook Free Bet will be awarded after the qualifying bet has settled. The £10 Exchange Free Bet can be claimed from the promotions hub.  Both must be used at odds of 1/2+ within 7 days of award.  The Exchange free bet limited to certain markets and payment restrictions apply.

      Offer for new customers only. Terms & conditions apply. 18+.
      Qualifying Bet
      Min Odds
      Claim Time
      30 Days
      Free Bet Time
      7 Days
      Free Bet
      3 x £10 Tokens

      There are few better welcome offer available for UK punters right now in terms of the percentage free than 888 Sport’s bet £10 (1/2+ odds, any markets, within 30 days of registration) and get £30 in free bets, in the form of 3 x £10 tokens plus a £10 casino bonus. This equates to 400% free and gives you £40 to try the site out from just a £10 wager.

      The free bets are divided into two £10 unrestricted bets and one £10 mobile free bet. All are completely open and can be used on any sports or markets you wish. The free tokens are valid for one week, have no minimum odds or maximum winnings amount and all winnings from the free bet will be in cash. The free token stakes are of course not returned.

      To make sure you claim the offer enter code 30f into the promo code box when you make your first deposit.

      Not just is this one of the most generous welcome promotions available from a UK betting site it is also one of the most useful. Here you get to try out multiple bet types, markets and products giving you the best chance of finding out if this is the bookie for you. On top of all of this 888 have some of the best promotions for regular customers across all sports. For more details read our 888 review.

      Offer for new customers only. Terms & conditions apply. 18+.
      50% Bonus
      Up to £50
      Min Deposit
      Min Odds
      30 Days
      8x D+B

      New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms

      10Bet for a long time were just one of the pack but in recent years they have come out all guns blazing to create a sportsbook that can compete with the biggest players like Bet365 and William Hill. The bookie offers astonishing market range and depth, especially for football, along with all the top features you come to expect form the best sites; streaming, partial cash out, etc.

      I really like 10Bet, they are a bookmaker for proper punters who like to place lots of different types of bets and still get good value. On your first deposit with 10Bet accept the promotion when prompted and you will receive a 50% matched bonus on deposits from £15 up to £100 if you sign up. This will give you a bonus between £7.50 to £50, flexible to suit all types of punter.

      The bonus comes with an 8x the deposit and bonus turnover in 30 days, more terms above and in our full review. Deposit using any method other than Skrill or Neteller.

      On top of this get a massive range of good value existing customer offers for pretty much every sporting event going. They also have some very novel and fun features such as pulse bet. This is a proper bettors bookie.

      Offer for new customers only. Terms & conditions apply. 18+.
      Sport Nation
      100% Bonus
      Up To £100
      90 Days
      8x D+B
      3/5 (1.6)+
      Max Win

      Sport Nation began life under a different name, Bet On Brazil, in 2016, in 2017 they revamped and renamed the brand.  Since then they have carved out a niche as a British betting site serious about sports.  Notably they have offers, features and markets to suit a whole range of punters, from the lowest to the highest stakes and are focused on fair betting and not restricting players.

      They have one of the best rewards points schemes going with genuine rewards that don’t require you to bet £1000’s to get something.  It is therefore obvious why their customers are some of the most loyal around.

      As with everything else at SN the welcome offer is transparent and easy to understand.  The offer gives you 100% in promo funds for an initial deposit, meaning when you sign up and deposit £20+ (£50+ with PayPal) using code SNWEL100 you will then receive 100% in bonus funds up to £100.

      The bonus has a 90 day expiry time and a 8x wagering requirement (deposit + bonus amount) on bets with odds of 3/5 (1.60) or greater. Maximum contribution to the turnover is £50 per bet, max overall winnings that can be taken in cash from the bonus is £2,500.  Multiple bets on the same market do not qualify.

      Offer for new customers only. Terms & conditions apply. 18+.
      Top Tip: Make sure you check out our site before you place a bet to make sure you are getting the best deal available – bookies often run special one-off promotions for big events and if you’re not in the know, you might miss out. To help you find the right offer we have compiled lists for various sports including football, horse racing, rugby, tennis, golf and more.

      We also provide guides and previews of the biggest sporting events, such as Wimbledon, Cheltenham, Royal Ascot and many many more.  We even cover UK general elections and non-sporting events. Our guides will not only help you find the best bet and offer but also give you the low down on the key facts and features about the events.

      About Latest Betting Offers

      At we bring you up to date details of the promotions that are currently being offered by top UK online bookmakers and betting sites. And we are not just about the big sign up bonuses either, as we also list the latest offers for existing customers as well. With the help of our site you can find the right bookmaker, the right bet and turn the odds in your favour.

      The online bookmaking industry is one of the most generous around in terms of its deals for new and existing customers. In recent years the number of markets and depth of market offered by bookies has exploded with promotions available for big events in almost every sport. Keeping track of all these offers is almost a full time job and unless you are a professional gambler you won’t have the time to trawl all the bookies to find the best deals – especially as many of them are released late and expire quickly.

      Don’t get bet regret by missing out on the top offers and features. At LBO we do the hard work for you and list all of the best offers in one place for your convenience. All betting sites and bookmakers featured on the site have been fully vetted by our team and are also licensed in the United Kingdom and regulated by the UK Gambling Commission.

      If you do not have an existing account with the bookmakers listed above we strongly recommend you sign up to ensure you don’t miss out on any lucrative opportunities as many betting sites email exclusive offers to their customers. Remember there is no reason why you cannot have accounts with several online bookmakers. Having a wide portfolio of online bookmakers allows you to take advantage of the top odds, offers, deals and promotions on an event by event basis.

      Bookmaker Promotions Explained

      No two betting offers are quite the same, to be clear what different offers mean we thought it would be a good idea to give you a quick run through of the different bet types and deals available:

      Sign Up Free Bets and Welcome Bonuses

      To claim an introductory offer at a betting site you must be a new customer. Don’t worry if you are not there are plenty of sign up offers available for you to try out and even if you have tried them all we cover a full range of existing customer offers to make sure you are getting the best out of your betting.

      • Deposit Bonuses – These are the best types of sign up offer, the bookie is matching your deposit with promo cash. The main advantage of this is you can divide your promo cash into several bets rather than having to wager a set free bet amount. Deposit bonus cash can often be withdrawn once the cash has been rolled over a certain number of times. Qualifying bets usually have minimum odds and you may be required to complete your bets within a time period.
      • Free Bets – These are usually matched to your first bet or deposit. You will be required to wager an initial bet from your deposit with minimum odds, you will then be awarded a free bet irrespective of the outcome of your first bet. Free Bet stakes are usually not returned although this is not always the case.
      • Risk Free Bets – This is where your first bet is risk free up to a set value. For example a £25 risk free bet means if the first bet you place up to that value loses then you will be given a free bet to the same value giving you a second chance to win. Risk free bets rarely have minimum odds and free bet stakes are generally not returned.
      • Enhanced Odds – New customer enhanced odds offers tend to be highly specific to an event. Time is limited to take advantage of these but they tend to be more valuable than the main sign up offer so if you were going to bet on that event anyway it is usually worth it. You can find a list of these kinds of promotions at the top of this page above the typical welcome deals. As an example you may get enhanced odds of 12/1 for Andy Murray to win Wimbledon. These odds are crazy and this means you can often claim a lot more in free bets compared to the standard welcome offer, if your bet wins of course. Often you’ll also receive a free bet if your bet loses making these types of bonus win-win. These bets will have a maximum stake but if you do win you can keep your winnings as cash!

      Common Terms & Conditions

      When a bookie gives you a bonus, free bet or enhanced odds there are usually conditions attached. In this next section we’ll cover the most common terms that you’ll come across.

      • Minimum Odds – Most free bets and deposit bonuses will have minimum odds requirements attached to them. These are the minimum odds that your qualifying bet must be in order to activate the free bet or promo cash. These offers usually apply to singles and accumulators as long as minimum odds are met but it is worth checking the bet types that apply in advance to be sure you are meeting the requirements. Risk free bets often don’t have minimum odds as you will be awarded the free bet only if your first bet loses.
      • Rollover Requirements – When promo cash is awarded there is usually a rollover requirement (also sometimes called wagering, turnover or play through requirement) before you will be allowed to withdraw the bonus as cash. The rollover generally applies as a multiple of the initial deposit and/or bonus cash. As an example if you deposited £50 for a £50 matched deposit bonus with 5x bonus + deposit rollover you will need to place £500 of qualifying bets in order to be able to withdraw the bonus. Rollover requirements can have a time limit, although rarely less than 30 days. Check in advance.

      Existing Customer Retention Offers

      There is no sentiment when it comes to placing the best bets and so good retention offers and loyalty bonuses are available to keep you betting. If you sign up to a few bookies you can put yourself in a great position to take advantage of promotions when they come up putting the odds in your favour. Some offers are long standing and have been around for years whilst others are a flash in the pan and specific to individual events. At we aim to bring you every major offer from our list of trusted UK online bookmakers.

      If you bet regularly it’s definitely worth signing up to several bookies, taking advantage of the welcome deals and then planning your bets appropriately. By checking our site regularly you can make sure you are maximising your profits by utilising the best offer available.

      You can find details of the actual offers on the relevant sport or event page, but here we show you some of the common loyalty and existing customer offer types.

      • Money Back Specials – This is the most common type of offer. These give your money back, usually as a free bet, if your bet loses but meets some other conditions. A common example is money back if a football game finishes in a draw (known as Bore Draw) or if your horse finishes second by less than a head.
      • Loyalty Points and Prizes – Not as common as they used to be but you can still find loyalty bonuses with some bookies. These can be structured points systems like those offered by ComeOn, where each bet gives you a certain number of points that can be traded for cash, free bets or prizes. More popular are prize draws and entry for customers who reach certain limits or interact through social media. Many bookies will often throw you a free bet or really special offer from time to time, especially if you have been inactive for a little while. Coral are great for this type of thing so if you don’t have an account with either of them we recommend getting one now.
      • Additional Products – Bookies are always coming up with clever new products and services to make betting easier and better for the punter. To get you to try these new features out it is common for a bookmaker to offer you a free bet or other incentive to use them. For example when you sign up with a bookie it is normal to receive an additional offer to use the mobile app. Other customary offers include those that promote use of the live betting services, especially those that combine pre-event with in play betting.
      • Reload Bonuses – These bonuses keep you betting beyond your first deposit or bet bonus. By topping up your account or placing more bets at certain times some bookies will give you percentage bonuses as a free bet or promo cash.
      • Enhanced Payout Offers – Headline grabbing offers are really popular around big sporting events. If you’re thinking of placing a big outright bet on a major event like the FA Cup final for example then have a scan of the offers from all the betting sites. Bookmakers will run some enhanced odds offers at cost or even a loss to get your custom so don’t miss out. An example of an enhanced odds offer might be something like a fixed odds treble, Liverpool, Manchester United and Arsenal all to win 6/1, the real odds may be closer to 3 or 4/1.
      • Free Bets – In addition to the usual introductory free bets some operators also provide regular free bets when betting on certain events. These come in all sorts of formats and some bookies, like Coral, are better than others at pushing these to their customers. For example you may get an offer like ‘Bet £20 on any sports market and get a £10 free bet the Champions League Final’.

      Lots of other types or promotion are available and the bookies are very good with coming up with new and inventive ideas. We make every effort to keep ahead of the curve on all major bookie deals so check back with LBO regularly to ensure stay on top of what’s available.

      Back To Top