Have a gander at our free bets page and you will see there is no shortage of bookies giving all sorts of sign up free tokens and introductory bonuses as well as regular deals for existing customers. The fact is that some betting sites are certainly better than others and this ultimately depends on you as a punter and what you want from your bookie.
We have complied some short summaries listing the best and most popular features from our top UK betting sites to help you find the right bookmaker for you. Whether you are looking for the biggest new customer bonus, market coverage, streaming availability or regular offers I guarantee you will find a bookie to meet your needs.
For temporary new customer enhanced odds sign up offers see our home page. For more in depth details of each bookmaker click the review button.
Full List of Betting Sites
Best Betting Sites For UK Customers
From a portacabin in Stoke on Trent Bet365 have developed, in my opinion, into one of the best betting sites in the world. Bet365 have been the industry leader for a long time if you ask me, and their customer retention is fantastic which kind of tells you everything you need to know. With tons of live streaming events, a superb live betting feature and brilliant mobile betting apps, you can see there are plenty of reasons to stay.
Market coverage and depth is huge with more lines available than I have personally found pretty much anywhere else. This is the bookie I spend most of my money with, and I believe Bet365 are, pound to pound, truly unbeatable 99% of the time.
Regular customer offers are incredibly reliable and good value too. For those, like me, that bet on a range of events and sports on a weekly basis I’ve yet to find another betting site that provides the same degree of consistent value.
Other top aspects include lots of payment options, high limits, Cash Out facilities, as well as a really nice interface and appearance that suits my personal preference.
- The Best UK Online Bookmaker – In my honest opinion, and I’ve bet with them all.
- Long Term Value – Offers that are regular, rewarding, and fair.
- Innovative & Modern – Constantly moving forward with a clear regard for what their customers want from a bookie.
William Hill are a heavy weight of UK bookmaking. They have a long history going from illegal bookmaking to champion of the British high street; for every major event in bookmaking history, William Hill has been in the front line. The consequence of all of this a high street bookie with lots of experience and knowledge that has carried through to their online betting site.
Hill’s are not known for bombarding you with offers but their regular promotions are clear, high value, and reliable, and when it comes to market depth and coverage you don’t get much better. Their size means they have everything a punter would want and generally very good odds too.
The news, results, and blogs available on the website are superb and much better than most other bookies. The William Hill TV service is excellent, possibly second only to Bet365, plus, live betting and mobile options also impress.
On top of all of that, with over 1,400 high street shops, every online product under the sun, text betting and more, you have every option available at your disposal when you want to place a bet. On the whole, if you want a proper bookie that sticks to the fundamentals of online betting and nails it, there is no better than Hill’s.
- Exceptional Experience – With almost a century’s history they know everything about their punters and how to keep them happy.
- Tons of Features – Everything needed to be able to bet when & where you like, more payment options, betting features, and extra’s than almost anywhere else.
- Reliable One Stop Shop – An absolute rock of the bookmaking world that has proven their quality time & time again.
Smarkets have been around since 2008 but you might only be finding out about them now because for a long long time Betfair monopolised the betting exchange market in the UK. That, however, made them lax and as Betfair has gone backwards Smarkets have gone forward and have made massive strides in recent years to challenge their dominance.
Yes, Smarkets is a betting exchange, meaning instead of betting against them you are betting against other people, or laying your own bets to other people so they can back them. Exchange betting can be intimidating the first time you try it but the great thing with Smarkets is this looks and feels like a normal betting site – nothing like the clunky interface you get with Betfair. It is the best place around to try out exchange betting and once you do you may never look back given that smarkets almost always have better odds than fixed-odds bookmakers.
They make money by charging a commission on winning bets and as two people are betting against each other someone will always win and someone will always lose. Therefore, the odds here are more ‘real’ they are not influenced by the need to balance books and exposure as with traditional bookies.
This is not a site if you want tons of offers and things like free games, it is a site for those that want to get the best odds when betting. Naturally it suits larger sports and markets as these have higher liquidity (amount of money in the market offered for people to back and lay) but if this is what you bet on anyway you could find longer term value with an exchange like Smarkets. The fact that these days they are miles better than Betfair too makes it an easy choice.
It is likely you have heard the name SpreadEx even if you haven’t tried them out as they have been around since way back when the internet was a baby in 1999. The reason you may not have tried them is they were initially set up as a spread betting platform where people could bet on stock market movements. Later they moved into sports spread betting and then in 2010 they completed the package by launching a fixed odds sports book.
Spread betting is certainly not for everyone, thanks in part to the fact you can lose more than you actually deposit, but the converse of that is why many people like it. We are not advocating spread betting here, rather they are listed on this site simply because they have an exceptional fixed odds sportsbook, which is what most typical punters are after.
Their in-house platform easily competes with the big household names and provides all the markets, sports, features (like betbuilders and cash out) that people have come to expect from leading betting sites. They also offer a lot of streaming, which isn’t so common these days outside of the big brands thanks to the licensing costs.
You don’t survive as long as SpreadEx if you are not doing things the right way and the fact they have continually improved and kept up with the leading names is testament to the quality of this sportsbook. The absolute best aspect is the odds, which are consistently better than competitors. They have their own traders and set their own margins, unlike with the many third-party and white label sites out there, and so they provide consistent value – surely the most important thing to any bettor.
The self-proclaimed ‘Bonus King’ certainly do live up to their tag line. Betfred is one of the best bookies going for regular offers and great markets overall on horse racing and football in particular. Their relationship with the tote still places them at the forefront of people’s minds when pooled betting is discussed, and they can offer markets here that not many other bookies have explored.
A nice clean interface makes this a good site to use whether you were brought up using the internet or whether it is still something of a mystery to you, and as a traditional style bookmaker this is certainly a positive thing for many of their customers. The younger generation will still be able to get app happy though since Betfred have mobile applications.
They have every feature you could possibly need from an online bookmaker in cash out, live streaming, bet builders and the like, and if you bet regularly on the horses you would be a fool not to give them a try. Niche markets are somewhat scarce, but for uncomplicated betting Betfred have things nailed down.
- Top For Racing & Football – In the business for 50+ years, Betfred provide top sports markets.
- Bonus King – Punters can rely on the availability and regularity of Betfred’s deals, as well as fresh offers.
- Totepool – Still the best there is for pooled betting.
One of the earliest online bookmakers, BetVictor, originally named Victor Chandler, are still going strong today with some of the best odds you can find on the internet. The gentleman bookmaker brings several virtues to the industry and that has allowed it to grow as one of the most trusted betting sites of them all.
BetVictor are known for having some of the best football odds and offers in the business, but it’s not all about a single sport; once you become a customer you will have access to some of the most competitive odds in the world of sports betting and some great regular offers in other areas too. This bookie is also an industry leader and driver, devising many of the deals we now take for granted such as acca insurance, and were also the first to relocate offshore.
They have in depth market coverage on a respectable range of sports, top notch streaming and live betting with a very easy to use website and mobile feature. Quality is the one word to use with BetVictor, you won’t find many complaints about this bookie and that tells you that they have a lot of happy customers.
- Excellent All-Rounder – As close to a perfect betting site as you will find.
- Gentleman Bookie – Professional to the core, with fair terms and excellent customer support.
- Best Odds – The promotions are good, but it’s the market leading odds that will keep you coming back.
Ladbrokes are a proper old traditional bookie. Their heritage means they know what they are doing and their size as the UK’s biggest bookmaker allows them to give punters a fantastic all around package that is full of features. You can do everything at Ladbrokes from exchange betting to fixed odds markets on tens of thousands of betting lines.
Ladbrokes have also been running very high value welcome offers longer than anyone else, but for regular betting they are a class act too. Daily price boosts and the ability to boost prices on your own wagers means there is always good value to be found even if the basic odds can be beaten elsewhere, and with their other promotions and the exclusive offers available through The Grid they have most bases covered.
With over 2000 betting shop locations, phone betting, text betting and integration with online betting, again via The Grid, you will never be in a position where you cannot place a bet. This bookmaker must be on your list of betting sites if you are a serious punter.
- Oldest Bookie Still in Operation – Ladbrokes date back to the 1800’s with more experience and knowledge than any other site.
- Exchange betting – The only traditional bookie to offer exchange betting.
- Colossus – Simply massive, a huge number of markets, loads of streaming, ad plenty of enhancements on site.
The first surprise with Unibet is their size. These guys are not a pop up operation even though the average UK bettor might not know much about them. They have been in operation since 1997, and with over 150,000 markets and tens of thousands of live events, cash out, news features and more, they are one of Europe’s biggest betting sites – you get a continental pedigree with this bookie.
You can typically find promotions and odds boosts on sports other than just football and horse racing with this bookmaker, and they offer very strong odds on things like F1 and darts, so if you tend to spread your net wide in your betting activity then it is defiantly worth checking out Unibet.
By having a broader scope than just the UK there are so many events and features here that you won’t get elsewhere including extensive global horse racing coverage, and you can make the most of this via their superb desktop website or their award winning mobile app, which really is leading the way in betting on the move.
- Big On Value – You will never get stung with Unibet, honest odds and good offers.
- European Bookie – A continental outlook, many markets and deals here not found elsewhere.
- Horse Racing – Unbeatable racing coverage alongside incredible depth of market elsewhere.
Coral are one of most recommended betting sites in the country, giving punters everything they could want from a bookmaker. With excellent market coverage, fantastic offers for existing and new customers, high street betting shops and a fun and exciting outlook you may never want to bet anywhere else.
The Coral welcome bonuses are always fantastic, and as well as scores of ever changing promotions, odds boosts are a regular feature. Tie these promotions in with the excellent live betting package for ultimate value and entertainment, especially given they live stream more events than almost anyone else.
Coral could be the only bookie you ever need, but it could just as easily be a strong member of your betting portfolio if you like to go to different places for different bets or markets. Here, their horse and greyhound racing will be difficult to ignore, with full coverage of UK and Irish races as well as plenty more from around the world.
- Best Live Streaming – Over 100,000 live sports events shown each year free for account holders.
- Regular Offers – Especially good for horse racing, but covering many other sports too and changing often.
- High Street – 1800+ Betting Shops which you can link with your online account using Coral Connect.
NetBet have been around longer than you might think, starting life in 2001, and this means they have had a lot of time to develop a great package. A full sports book is available with great depth and live betting; you can get cash out, a nice mobile app, casino, results, stats and more. For the general punter this bookie has everything you need to place a bet and also throws in some nice loyalty rewards.
One of the most exciting things about NetBet is the additional betting features available to their customers. These are all designed to make betting more fun, more interesting, and more engaging, and they don’t half manage it.
A lot of online bookmakers that have been around as long have become stale and dated, not NetBet though, they have managed to preserve a very modern look and feel by consistently adapting with the times. The functionality is also top class; don’t think of this as a secondary choice, they are a very good betting site in their own right with plenty to offer.
- Solid All Rounder – A great betting site for the general bettor, especially if they like to go continental.
- Functionality & Features – Easy to use and navigate with top betting features.
- Payments – More payment options than you are ever likely to need.
Mr Play are a co-owned by Aspire Global and Marketplay LTD, which seems to create a good mix of big solid backing from Aspire with personalisation from Marketplay. The brand, launched in 2017, has a more unique feel to it than the other AG sites in the network and this has given them success in the gaming market over the last few years.
The casino boasts games from over 20 of the biggest developers, such as SG, Play’n Go, NetEnt, Microgaming, IGT and Realistic (to name a few) and this has resulted in a lot of players using the brand regularly. In 2019 Mr.Play launched a sportsbook and as with the gaming side this was fully loaded from the outset.
Being BtoBet powered means this is a serious book for proper bettors, not just a casino add on. The likes of Karamba use BtoBet and they are regarded as a leading established betting site. This means you get over 35 sports (including horse racing, not very common with new sites), >10,000 pre-match markets a month, one of the best in-play products, and innovative features such as Pulse Betting.
The big backing behind the brand also means they have a suite of banking options, great customer care, and respectable promotions. The more personal element of the partnership also shines through though giving the brand a less corporate feel.
You may not have heard much about 10bet but let me tell you these guys are here to stay. By doing things right from the outset they managed to keep on growing in a very saturated market, and the best bit is they take customers on this journey with them with fantastic regular promotions and great odds. They have one of the best balances between short term event specific offers and long term deals.
10bet is a serious betting site for proper punters, they evidence this by providing a massive book with huge market-depth along with a suite of features including streaming, all cash out options, and novel tools such as pulse betting. They support this with solid customer support, an array of banking options and high limits.
You can bet on over 150 football leagues with this bookie so their number one sport is obvious, but you can also find everything else down to more obscure markets like Muay Thai and futsal. This is a quietly confident top tier bookie that should be in everyone’s portfolio.
- Massive Markets – For football especially 10bet are unbeatable.
- Open & Honest – Nothing is hidden, terms are fair, odds are above average, and help is on hand 24/7.
- Betting Features – Plenty of ways to take back control of your betting and spice things up.
BETDAQ are by no means a new brand, they have been around for ages, since 2001 in fact, operating the biggest sports exchange after Betfair. It was started by an Irish businessman who grew the brand to a level where it accepted over £75 million in bets each week.
In 2013 Ladbrokes bought the brand so that they could offer exchange services and for a long time BETDAQ was neglected a little as Ladbrokes sought to drive exchange traffic to their own site instead. Since the merger with Coral however and then the subsequent takeover by Entain (formerly GVC) the brand was given a new lease of life.
This was most evident from their newly launched fixed-odds sportsbook, bringing the site in line with other big exchanges such as Betfair. This now means BETDAQ can offer a complete betting site with a range of options for punters, and a great alternative to Betfair.
The new sportsbook was heavily backed by one of the biggest betting companies in the world, which meant big markets, good odds, features such as cash out and streaming, lots of banking options, 24/7 customers support; and pretty much anything else you would expect from a leading bookie.
You might have noticed the past tense being used above. That’s because Betdaq was actually sold back to its original owner at the end of 2021, but the great thing for punters is that all of the punch and power the brand got from Entain to make it such a strong product is still there.
Unlike most new sportsbooks this isn’t a little start up trying to find their way, rather they have everything in their toolbox from the word go and provide a great new opportunity for punters who might have previously passed them by.
You can guess the origins of this betting site from their name. 32Red have been going for decades and run one of the most exciting, engaging and successful online casinos in the world. 32Red offer the perfect betting site for those punters who like a bit of everything. Although, famed more for their gaming packages, this bookie also have a tidy fixed odds sportsbook alongside.
The first sportsbook from this bookie was a little underwhelming so 32Red, a British company based in Gibraltar, re-launched it with a whole new design and set of promotions. By taking sports more seriously they have created an attractive package for the recreational bettor with better market depth and more features than you might expect.
If you are a sports only punter then this site isn’t for you, but if you are someone who wants access to a world class casino but also want an integrated sportsbook that can hold its own then this is one of the best betting sites you can choose.
- Surprising Sportsbook – Cash out, good depth, & live streaming make this a proper sportsbook even though it isn’t their specialty.
- Excellent Casino & Games – You don’t get much better in this department.
- Horse Racing – Good coverage, and offers targeted towards racing, too.
If you like betting on football, golf, or horse racing then call in on this Irish bookmaker before you place your bets elsewhere, they are a fantastic bookie for traditional and Irish betting markets and also offer a great range a regular deals.
I doubt you will struggle with the coverage from this bookmaker either, they have great market depth on all of the top sports markets without going overboard, and some interesting novelty bets too.
Overall, this is a site for proper traditional regular punters, those that like strong depth and decent prices on all the major British and Irish markets without too much messing about. A professional and non-gimmicky bookie.
- Big Professional Bookie – Any serious racing or football punter should have an account here.
- Traditional Values – In a world of attention seeking online bookies, it’s nice to see something more mature & old school.
- Solid Promotions – Great straight forward offers for returning customers.
If you would like to see betting sites that have closed or left the UK market in the last few years, with reasons why, head over to our Closed Sites section.