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Kwiff Review

If you have never been kwiffed then you are missing out on a treat.

No it’s not some dodgy new fetish, it is the name given to a surprise odds boost from this innovative new bookmaker, Kwiff.

Whether you would call it a promotion or a feature is debateable, but getting kwiffed is a key part of betting with this bookie, who like to do things their own way. In fact, everything they do is in house, so they have built their own platform, app, website – the lot.

Only covering the key sports is a a tactical move by Kwiff, and although it does mean their sports list is smaller than almost every other bookie out there, the depth of market for each sport matches up nicely.

A great little online bookie for punters who prefer to bet on the go and who like to work quickly and with no fuss, and one that we get the feeling has a lot more ideas in the pipeline.

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A Basic Betting App?

Kwiff Notification

In some ways, Kwiff could be described as basic or scaled back, because it doesn’t cover as many sports as its rivals.

This is a mobile first bookmaker and the best experience comes when using their app. If you go to their website on a computer they will even tell you this.

It’s designed for people who want to bet on popular sports, using popular bet types, without getting bogged down in all the other stuff that bookies with greater depth offer. It’s a bit like going to a Sainsburys Local for bread rather then lumping through all the extra aisles in a big supermarket; you wouldn’t go there for your weekly shop but it’s great for basics.

Kwiff provides betting lines on:

  • Football
  • Horse Racing
  • Cricket
  • Rugby
  • Tennis
  • Basketball
  • Ice Hockey
  • Snooker
  • Darts
  • MMA
  • Boxing
  • Golf
  • F1
  • Table Tennis
  • MMA
  • Baseball
  • Volleyball
  • American Football

So it’s a smallish list but for most bettors it has all of their go to markets. The depth of market is still pretty good too, right down to non-league football for example in the UK, and although you won’t find complex bet types on these smaller markets you can make all the favourite wagers.

The horse racing covers a few internationals as well as the UK and Ireland, and includes integrated information from outside publications to help you make your choices, and the availability of live markets is strong too.

So is it really basic? We would probably say it’s specific rather than basic. They are trying to make life easier for the average bettor, this isn’t supposed to be a site for people who like every option under the sun.

Getting Kwiffed

Kwiffed OddsWhen you place a bet with Kwiff, you will see a little countdown for a few seconds. At the end of those few seconds, what you want to see and hear are the words “You’ve Been Kwiffed” along with celebratory sound effects.

This means that your odds have been boosted, so if you win your payout will be better.

How much better? Well this is one of the exciting things, it could be anything. The biggest boost so far has been 2000/1 according to them, but it’s all controlled by an algorithm so you have no idea if or when it will happen, or how much your odds will be boosted by.

There is no limit or cap for each punter either, so it could technically happen five times in a row, you just never know.

We all bet for fun, excitement, and for the possibility to finish up with more in our pocket than we had before, and this inventive feature/promotion enhances all of those elements so it’s a really clever idea.

It’s possible to supercharge your cashout as well, so there’s a potential surprise behind every choice you make.

It’s fair to say that the odds at Kwiff aren’t exactly industry leading, but they shouldn’t usually be poor enough to scare anyone away, and if you take kwiffing into account and use all of their other promotional features you will probably find that it balances out.

Platform Performance

Kwiff AppOk so it’s a betting app first and foremost, which means the app should be pretty darn good right?

It is actually.

It looks ace and it is super responsive to the touch, so you can flick from one screen to another really easily and looking through markets is a breeze.

The layout and design is mostly good but sometimes you reach the end of the line and the main menu is nowhere to be seen so you have to hit the back button (which is tiny). All the sports are displayed on a scrolling menu bar 80% of the time so it’s brilliant for hopping around, but when you actually go into an event it disappears.

No real issues with power or speed presented themselves, so the engine can handle the workload even if you have fast working fingers, and your betslip and cash out options are ever present down at the bottom, next to the sportsbook and casino buttons so you can jump between products.

The desktop website is decent too so long as you stick to the sportsbook, the casino website isn’t the greatest, but we would recommend downloading the app and getting the best out of this bookie.

Who Are Kwiff?


The company, Kwiff Limited, is based in Malta, but their parent company, Eaton Gaming is based in the UK. We suspect this is simply a tax dodge (a legal one), so for all intents and purposes you can think of them as a UK company.

Hitting the scene around 2015, the bookie has been growing slowly but surely and improving their betting app bit by bit, adding new features and betting markets.

If anyone uses Unibet you might have heard of Anders Strom, their founder, and he was also instrumental in the launch of Kwiff, although according to Companies House he is no longer a director. Still, he was involved at the start, so it’s safe to assume to company is well connected.

Known for their quirky advertising and their main selling point, getting kwiffed, the company expanded into the rest of Europe in 2020 and clearly have their sights set on a much wider customer base, so there is likely to be much more to come from this unique online bookie.

The Important Stuff

Customer SupportYou will want to know some of the details from the engine room won’t you, so let’s cover them nice and quickly now.

  • Banking – You can deposit as little as £10 at Kwiff which is brilliant for when money is tight, but you can only use debit cards at the moment, there aren’t any other payment options.
  • Support – If you need help you can use their 24 hour live chat and email service, or search the FAQ. They have always answered in less than a minute in our experience.
  • Deposit Protection – Very important with newer companies since so many close down. Kwiff have gone for Medium protection which means money held in the account is fairly safe if the ship goes down. Kudos to them because a lot of newer brands go with zero protection.
  • Limits – There doesn’t seem to be a maximum deposit, but it’s not really a place to wager massive amounts of money because the most you can win in total in any single day is £50k.
  • Promotions – As well as the whole kwiffing aspect, the bookmaker run traditional promotions plus a loyalty scheme on top. You have to find them by going to your account preferences though, so it’s not immediately obvious.

So there you go, all the important stuff squashed into a 2 minute read.

Kwiff Casino

Kwiff Casino

The casino at Kwiff is well suited to sports bettors, because it has a really thorough selection of games in all of the major categories: slots, jackpots, table games, live casino.

We would recommend sticking to the app if you are going to use it though, that works great, but the website version needs work.

A few examples of what you can find here:

Game Type Games
Slots Starburst, Gonzo’s Quest, Reel King Megaways, Book of Dead, Riches of Robin
Jackpots Big Bucks Bandits, Rainbow Riches, Cash Hound, Unicorn Reels
Table Games Blackjack, Roulette, Video Poker, Dragon Tiger, Casino Hold’Em
Live Casino Lightning Roulette, VIP Blackjack, Monopoly Live, Deal or No Deal, Lightning Dice, 3 Card Poker

They also provide virtual sports in the casino, so you can bet on RNG based sports fixtures if you can’t find anything real that you want to wager on.

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