Bet-at-Home are originally a Austrian bookmaker with a very continental outlook, although they are fully UK licensed and regulated. They may be fairly new to the British market but these guys really know their stuff.
Having been around since 1999 this brand has carved out a niche as one of Germany’s best betting sites and have over 5 million active customers. They have not rushed their product, they do not aggressively market and they focus on honest odds, providing a super-fast interface and generally giving punters what they want; good value bets.
They do not currently have a UK welcome offer and therefore are obviously less attractive to sign up with than the other sites we list. If, however, you are less concerned with bonuses and are more interested in variety and good service then this will be a great addition to your portfolio, especially if you bet on continental leagues and sports where bet-at-home have more depth and better prices than UK focused brands.
Betting with a European focused bookie as opposed to a UK focused one has its benefits and it doesn’t always mean you have to make compromises either depending on the sports you like to bet on.
At bet-at-home there is greater market depth than usual in sports like handball, table tennis, and beach volleyball, because fixtures from throughout Europe are covered.
Of course the usual sports like football and tennis etc are stuffed full of betting opportunities too.
As you can see from the table below, the range of betting categories is varied and interesting and covers all corners of the globe. Of course, being an Austrian company originally you can find much greater depth in Austrian and German leagues and competitions in most sports.
This is an example of what was on offer from a selection of sports on a Friday morning at 9am:
|Football||1752||UK, Austria, Italy, France, Kosovo, Japan +65 more|
|Handball||73||Denmark, Sweden, Hungary, Slovenia, Russia +5 more|
|Ice Hockey||74||Czech Republic, Norway, Switzerland +5 more|
|Politics||50||Austria, USA, Vatican, Australia, France|
|Baseball||29||USA, Japan, South Korea|
The one glaring omission here is horse and greyhound racing. It’s not available at all. In a way that makes things easier though because you know not to come here for that sort of thing. There are plenty of other sites where racing is given the front seat so you can build a portfolio of betting sites and use them for different things; bet-at-home is the place to come for betting options you wouldn’t find at a regular bookie.
Let’s Go Digital
This is a site that has fully embraced newer forms of betting. They have developed a pretty cool Virtual’s page with football, greyhound racing, horse racing, tennis and basketball to bet on, but they have gone a lot further than most here.
Firstly, they have done away with the commentary and upped the anti with crowd noises and sound effects which works much more effectively and creates greater levels of excitement. They have also created virtual leagues and competitions, so the virtual football league table updates after each virtual football match, giving punters more to enjoy and get involved with.
Virtual tennis players compete to win the Britannia Open, the virtual basketball league takes place over a virtual season, there are even stats for each sport and event. It’s a much more detailed product than you would usually see.
This bookie is a strong advocate for esports betting too. At the time of writing (a Friday morning at 9am) there were 104 esports markets available across 8 different games broken down like this:
- Counter Strike – 17
- League of Legends – 25
- Dota – 6
- Overwatch – 5
- Starcraft II – 10
- Hearthstone – 20
- Warcraft III – 3
- Smite – 18
If you don’t game then this list will mean nothing to you, but if you are a esports bettor then you will appreciate what’s on display. They even cover different leagues and competitions for each game.
Matches are live streamed and there are more than 12,000 of them each year to bet on.
Security & Trust
It would be wonderful if all betting sites were as open and transparent as these guys. They clearly take customer safety and security seriously because they required account verification at the point of signing up long before it became law.
All UK licensed bookies now require new customers to verify themselves before they can deposit and bet, but the fact that bet-at-home were ahead of the law change speaks volumes.
Below is a screenshot of what you will see when you register.
As another sign of how open this brand is they also publish on their site everything to do with the company, including share prices and profits. They publish the return to player (RTP) rates of every casino game they offer too.
In fact, all of the terms on this site are both clear and fair; this is an old school bookie that want loyal and honest customers too. This is refreshing in the very capitalist world of online gambling.
Banking & Support
Speaking of money, the choice of payment options at bet-at-home far exceeds what you get from most sites aside from the high street giants. You can fund your account with a range of card, eWallet and cash voucher options.
Most have a £10 deposit minimum, PaySafeCard can be used with as little as £1. Withdrawals are also generally £10 minimum and the processing time is fantastic, usually within one day or less.
The customer experience at the betting end is good, but it is matched by an excellent service at the other end too. Support comes via live chat, email, phone, and social media, and it’s available in various languages throughout the day until 10.30 UK time.
The Bet-At-Home Site
The bet-at-home betting site is a professional looking product and very easy to use once you get started. The interface is clean and not crowded with markets and flash graphics. This makes finding what you want to bet on a breeze. Live betting is equally as easy to use and in fact it is amazing how these guys cram so many markets into the space and yet keep the clarity.
The site also has a nice navigation feature listing ‘today’s bets’ and ‘tomorrows bets’, this sounds like a simple thing but many bookies don’t do this. The site also has easy to find and use terms through player guides as well as results, live scores and statistics areas.
Bet-at-home also have a casino with around 150 games available. It’s a sports betting site first and foremost but the casino is a great addition for those that like to dabble in slots or a hand of blackjack etc. Plus, the games are made by top providers so they are entertaining titles.
For the average punter this sportsbook has everything you need to bet on standard sports markets. For those looking for lines not usually found elsewhere then this is actually one of the best betting sites around. Bet-at-home have been around a long time and while they may be relatively new to the UK market they have a lot of experience and resources.
Features, Offers, Value
In terms of features you can do everything you would expect with an established site, including cash out. The in-play area incorporates a live match tracker and allows several different tabs to be opened at once to follow more than one event, and the site even offers streaming, particularly of eSports, which is one of their strongest niches.
Bet-at-home do not have any long running offers but will occasionally run event specific money back and free bet promotions for major events. The model of bet-at-home is a little more like BetVictor than Paddy Power, striving to give customers continuous good value ahead of flashy offers.
In the long run for raw odds you will be better off betting here but don’t expect thousands of weekly offers or odds boosts. When available, the latest bet-at-home promotions are listed on our various sports pages.
The nice thing about this bookmaker is they don’t pretend to be British, they are an unashamedly European betting site with a UK license. Many other operators try to make out they are as British as pint of ale when in fact there is very little bulldog under the bonnet.
Bet-at-home are now based in Malta but they originally hail from Austria and still have offices there, as well as Germany and Gibraltar. The company was founded by Jochen Dickinger (stop laughing) and Franz Omer back in 1999, listed on the Frankfurt stock exchange in 2004, but only obtained a UK gambling license in 2014; this is why you may not have heard much about them. The company are open and honest in every way and are even registered and licensed in their own name rather than under the umbrella of a holding company like many others.
Honesty and openness prevail with these guys and this is rather refreshing. Bet-at-home do what you see on the tin: offer a clean and open sportsbook with live betting, great odds, all major markets covered and some minor markets too. If you are a standard punter or bettor looking for different lines to wager on then this bookmaker would make a welcome addition to your portfolio.
They are also one of the best at leaving you alone to let you get on with betting uninterrupted. Certainly worth trying out.