Betfair are truly a one stop shop for all things to do with online bookmaking and gaming. They not only have the world biggest sports exchange but also a fixed odds sportsbook with top offers, full casino and gaming options, Vegas, bingo, poker, slots, you name it they do it.
Known for leading the way Betfair were the first to invent cash out and partial cash out and then the first to let you cash out on live horse racing. They were also one of the first to provide streaming and the first to offer a wider range of banking options. Betfair are not just one of the biggest online betting sites they have moulded what it is to be an online bookie. The brand is now merged with Paddy Power giving it a wider resource base, such as the ability to deposit in their shops.
Existing Customer Betting Features
As we mentioned earlier Betfair basically invented a lot of the features we are familiar with today, such as cash out and partial cash out. Unlike some other brands however they have never settled and are constantly pushing the envelope coming up with new ideas to enhance the betting experience of their customer base.
If you are a punter that enjoys using features such as streaming, detailed stats, vast in-play, big markets, and of course appreciate the use of an exchange, then this is a must have addition to your list.
For example, Acca Edge Insurance offers punters a different type of acca insurance that gives you a refund as a free bet if one leg of an accumulator bet lets you down. Applies to trebles and up on any football bets, however, unlike other acca insurance offers, you can choose whether to take the normal odds with no insurance or take insurance in exchange for slightly lower odds. All refunds are in cash with not maximum limits.
Each Way Edge is similar to the Acca Edge in principle. This lets you add or remove the number of places from a bet to get either a bigger chance of winning if you opt for more places or the or bigger returns if you opt for less.
The site stands out for football and horse racing, but is honestly one of the best stocked sites for all sports and events. There are also many markets you will find with them that are fairly rare with other UK-focused bookies.
Odds are superb, which is logically one of the biggest reasons you might choose to bet with them. They constantly look at exchange markets (which are generally better value) and improve their fixed odds based on this. This way you know you are always getting a decent price, and if you are someone who doesn’t have the time to shop around for the best odds all of the time that can be a great comfort.
Aesthetically the site is nicely designed with a great mobile version for betting on the move. The consistency of the product is up there with the very best whilst the in-play console is also very well-developed.
For really high rollers and serious gamblers who like to trade, lay and hedge, the Exchange is, without doubt, a must-have account. They also have high limits and unbeatable odds, a wide selection of payment options with low deposit limits and 24/7 customer service..
All Customer Promotions and Offers
In terms of existing customer promotions Betfair are well known for providing regular and event-specific offers and freebies in the Sportsbook.
On a weekly basis you can find free bet and money back specials for football, golf, tennis tournaments, loads of horse racing enhancements and boosts and some good offers for cricket and pretty much all other sports too. This is a fantastic bookie for those that like to receive something back for their loyalty.
They also often have “cross-product” offers which may reward free casino play for placing a bet or a free bet for trying out their skill games tab. Here is a selection of the best permanent and semi-permanent offers across both the Exchange and Sportsbook.
Since they partnered with Paddy Power too the promos have become even better. Let’s face it PP is the go to bookie if you want tons of offers, but Betfair seem to have struck a nice balance between providing a few high value promotions but not so many it becomes constantly in your face.
In addition to features such as Acca Edge discussed in the last section, Betfair are also great for extra place offers, free bets for winners on ITV racing and money back deals for all sports.
Betfair Casino and Games
If your more of a casino player than sports but you want a bookie with all the options then Betfair are a great option. The betting site has several different casino introductory deals, the link below will take you to a page where you an pick the the right deal for you.
It’s your choice therefore what offer you take. It is good that Betfair have the foresight to provide several deals to suit a wider range of players. The other good thing is you can claim the casino bonuses even if you have already claimed the sports bonus, so long as you have never played in the Betfair casino before. Of course make sure you read the full terms and conditions to ensure you take the right promotion to suit you.
In terms of games you will be spoilt. The main casino is Playtech powered and offer around 200 slot and table games, however in the various other sections (Vegas, Macau, Games, etc.) you will find games from the likes of NetEnt, Blueprint, IGT and other leading providers. The casino also boasts comparably low deposit and high withdrawal levels compared to others making it friendlier to a wider range of players.
When Betfair was founded it originally just offered a betting exchange, peer-to-peer betting that charged a small commission for bringing punters on opposite sides of a bet together. By cutting out the middle man – the bookie – the odds were, and still are, generally much higher, especially on outsiders.
They were established in the early days of online betting, back at the turn of the millennium in 2000 and offered their first exchange market for the Epsom Oaks & Derby. Early adopters quickly realised the convenience and added value of using an online exchange and just four years later the company revenues were over £50M.
Today Betfair offer the biggest sports betting exchange in the world, processing more transactions than every single European stock exchange put together.
Betfair launched their fixed-odds sportsbook in 2013 and since then have been able to offer a much wider range of betting opportunities. As well as the sportsbook providing more markets and promotions it also allows sensible customers to offset their wagers between it and the exchange.
In 2016 Betfair merged with Paddy Power to create one of the worlds biggest betting companies. The two brands are separate but now enjoy the benefits of being linked. For example you can now deposit into your online Betfair account through Paddy Power shops using card or cash.
Today the brand is one of the biggest online companies to originate from these shores. They process one and a quarter billion bets manually worth over £50bn in total value.
The company is a roaring success and has won numerous awards for innovation and with vast finances and ring-fenced funds they are about as safe and secure as any company out there, let alone any other bookmaker. They have offices in numerous locations around the world but the Sportsbook itself is licensed and regulated in Malta.