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21Bet - Closed

The brands Premier Punt, 21Bet, and Bet Sid have closed down, if you have any funds left in an account with these brands please, contact support@incentivegroup.co.uk.

For an alternative place to bet, check out our list of new betting sites here.

NOTICE: The old 21Bet white label that run on the FSB platform closed in April 2019 and was re-launched as a white label on SBtech.  However, in late 2019 the brand closed completely. There are plenty of other new sites available such as Quinnbet, who are also an FSB white label (see what happened to 21Bet).


21Bet have set their stall out from the very beginning as a site that will reward loyalty rather than just new customers.

The sign up offer gives all customers a £10 free bet every single week forever as long as you continue to place qualifying bets each week. Bet every week for a year and you could earn £520 in free bets!

Following this if you bet on major sports there are a lot of regular bet incentives that can add value to your wagers.

21Bet Casino

New Customers Only, Terms and Conditions Apply, 18+ Years Old

21bet-casino-screenshot

In testament to the size of 21Bet they also offer a full casino and live casino. If you prefer you may want to take the casino sign up promotion instead if you think you would get more benefit from using the bonus cash to play games.

The instant play casino is powered mainly by Microgaming offering 100 slots and games with a live casino providing all the classic table options. You can try many of the games before you play too.

If you would prefer the caisno offer instead click the link below. As with the sportsbook the caisno has some fantastic loyalty and free bet promotions that makes it worthwhile to play regularly.

21Bet Existing Customer Offers

Just because 21Bet have a long term weekly free bet sign up offer doesn’t mean they have skimped on the other promotions for regular punters.

In general 21Bet have a nice balance of deals that easily match some of the industry big boys, here is a selection of some of their typical offers:

  • Best Odds Guarantee – This is a good benchmark showing 21Bet are serious about their sportsbook. If you back a horse in any race in the UK and Ireland and you could have got a better starting price then 21Bet will automatically match it.
  • Score Draw Insurance – For all top level footy get your stake back on goalscorer and correct score bets if the game ends as a score draw.
  • Accumulator Offers – 21Bet are good for accas with regular 5+ insurance on football and NFL as well as acca boosts for football that start as low as trebles.
  • Price Boosts – On almost anything, certainly worth stopping in to check out what lines they have boosted before you bet elsewhere.
  • ITV Racing Offers – Televised and feature races are always boosted with a promotion from 21Bet.  For example money back if beaten into second by a length in live race.
  • 21 Club – Great VIP scheme that’s available for the sportbook too which is not so common. Get monthly cash back (up to 15%) in casino and reload bonuses up to £500 in sports.

About 21Bet

21bet-2The brand is part of the FSB Tech group, a UK company based in London, set up by previous Betfair and Sportingbet employees in 2007. They wanted to create new types of betting site that rewards customers who simply want a good bookie to bet with on weekly basis rather than constant switching looking for new sign up deals. This makes sense too as in many ways Betfair are the worst for rewarding loyalty so they know what to avoid.

21Bet itself launched in 2016 but you can see it is already a fully stocked and powered online bookmaker. Similar to one of my other favourite bookies ComeOn, 21Bet are all about straight talking honest offers and terms that reward you the more you bet. They are trying to match the big industry players in depth and features without trying to the gimmicks and faff that goes along with it.

The betting site is also the current sponsor of Wolverhampton Wanders football club, if your wondering why you might have seen the brand before.

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