BetBright (CLOSED ON 05/03/2019) Review
NOTICE: BetBright are now closed, their parent company Dedsert Ireland Limitedstopped offering gambling services on the 5th March 2019, giving customers 30 days to login to withdraw any funds.
The BetBright brand and platform has been acquired by the 888 group who plan to develop the technology but not the brand itself, for the forseeable future at least.
If you have an 888 Sport account you may begin to see familiar features from BetBright popping up in the near future.
BetBright are an Irish company set up in 2012 by a group of experts from various parts of the gambling industry. Their specialisms range from sports and betting to communications and customer service and this has created a bookmaker that, although fairly young, are already serious contenders in the UK market.
In 2016 BetBright appointed the horse racing owner Rich Ricci as chairman, in a sign of the companies priority to deliver a good betting site rather than just a profitable business for shareholders. BetBright don’t have an amazing sign up deal but what they do offer is one of the best products for existing customers with fair and valuable regular offers, decent market depth and coverage and lots of features you don’t usually get with newer sites, such as streaming.
BetBright Features & Regular Promotions
There are many reasons to join a bookmaker other than the size of the initial welcome deal and BetBright are a prime example of an online bookmaker where this is the case.
This is a betting site that is entirely customer focused. The interface and markets are all built by BetBright, in fact they have already won awards for best in house product and best football betting product form leading industry award bodies. The specialisms of the owners and directors behind the bookie shine through, and not just because they have the word ‘Bright’ in their name!
Many of the features available here you will not find at similar new sites, who tend to run third party operating systems. This includes live streaming of UK, Irish and US racing, full live betting, personalised betting sections, a good range of sports and a very well thought out interface on both desktop and mobile. If you are fed up of the same old generic bookmakers and sites then do give BetBright a go.
BetBright offer a cracking range of promos to suit a diverse set of punters, from daily deals and price boosts to long running money back and free bet offers. You can find the very latest offers on our sports pages, here we’ve listed some of the more regular promotions to give you a flavour of the types of promotions you can find:
- Horse Racing – This is a top bookie for racing offers, as you would expect from a company with a chairman who owns horses. You can therefore get reliable money back deals such as refunds if beaten in second by a head or less, best odds guaranteed, faller insurance during the jump season and cash back deals all of the time. Don’t forget you can stream all live races too.
- Greyhound Racing – One of the few online betting sites of today to take their dog racing seriously. Regularly get 25% back on loses for bets placed between Monday and Wednesday up to a massive £100 in cash (minimum 3+ bets/day for refund).
- Tennis – For all major tournaments and slam events get cash-back and in play special deals, such as 25% cashback on live tennis bets up to £250.
- Football – Along with 5+ acca insurance on mobile the bookie also run pretty much every money back deal you can imagine on a game by game basis. There will always be an offer available.
BetBright are owned and run by Dedsert (Ireland) Limited, who are obviously an Irish company, and under whom they hold their UK gambling licence. The bookmaker was founded back in 2012 and has remained in Dublin, it hasn’t moved to Malta or Gibraltar as others do to avoid corporation tax.
The betting company are set up in a different way to many other betting sites. Most aspects are developed and run in house making them a more independent bookmaker than many others. This is a good thing in a world of constant bookmaker mergers and third party software licencing that creates uniformity and bland themes.
BetBright are looking to be serious contenders in the gambling industry, they are not just in this to make a quick buck. There is an understanding with this company that if you intend to succeed you need to look after the customers that bet each and every week with honest value, clear terms and good retention offers. You also need to offer a product that is different and this is certainly something these guys have.
Although not yet at the levels of the bigger sites like Bet365, Ladbrokes and William Hill, BetBright do at least strive to be at this level an offer equal if not better services. This is a brand that will grow and grow and early adopters will be rewarded along the way.