138.com have been around for years in Asia and launched into European markets in 2012 from their western base in the Isle of Man, from where they are UK licensed. Many people will recognise the brand from their previous sponsorship of Premier League football team Watford FC from 2013 to 2018.
This is not a small start up bookie, 138.com is a site that has been around for a good while in the East and is backed by large resources. It’s oriental roots also give the online bookmaker a different feel and their global outlook means they have a wide book with many and markets.
Sign Up Offer: Bet £20 Get a £10 Bonus If It Loses
138.com will award a £10 bonus token (basically the same thing as a free bet token) to all new sportsbook customers who join and bet £20 or more, if that first bet loses.
Register and deposit using either credit or debit card (The offer is not available with either Skrill or Neteller). Place a bet of £20 or greater at odds of 4/5+ (1.80), pre-event or in-play. You will then receive a bonus £10 token within 48 hours if that bet loses.
The bonus token can be used on any single and multiple bets for any sports or markets and is valid for 7 days from issue. You must wager the free bet in one go and any winnings from the bonus are given in cash although the token itself is not returned with winnings.
Don’t get me wrong this is by no means the biggest welcome bonus offer around and if you are looking for higher value deals then there are others to try out first. If however you are looking for a new or different online betting site then this is actually a good offer to give you the opportunity to try them out.
There is no time limit in which you need to place your first qualifying bet allowing you the opportunity to pick and choose your own favourite event to back. The offer is also fairly low stakes with and does not tie you in to any longer term betting.
I think it’s fair to call 138.com a good medium sized betting site with a good range for features such as cash out, a casino section, a decent range (30+ sports) and depth of market and a good balance of regular and longer term existing customer promotions. You can also deposit and withdraw with a fair range of banking options.
The 138.com site itself, and mobile app, is simple in appearance but yet completely functional and very fast due to the lack of too many frills and graphics. Personally I find the site a pleasure to used compared to many other established sites. The site went through a revamp in 2018 too, retaining the easy to use interface but with a more modern design and feel.
138.com provide a fully stocked casino section with in the region of 200 instant play games powered by Microgaming, Evolution gaming, Amaya and others. Although only on the scene fairly recently the casino has already made a good name for itself in its first few years for customer service, a good selection of virtual and live games and a frills free interface that puts the games at centre stage.
The casino at 138.com is a decent size and good quality and well worth a look for anyone who likes a site with an option for both sports and games.
138.com Promotions & Features For Existing Customers
I like 138’s regular promotions because they’ve decided to run four or five genuinely useful and valuable betting promotions at any one time rather than tens or hundreds of useless deals.
Here are some of 138.com longer term free bet and money back deals for loyal customers:
- Best Odds Guaranteed – On all racing from the United Kingdom and Ireland.
- Football Acca Boost – Up to £1,000 bonus (as bonus tokens) on football multiples. This tiered offer pays 10% on a winning 4-fold up to 40% on a winning 10-fold+. Several markets qualify not just match result. Min odds of 3/10+ each leg, bonus tokens valid 7 days.
In terms of features 138 provide cash out and a very easy to use live betting suite, mainly due to how simple the site is. There is no streaming but then this is made up for by how easy it is to find and place your bets through the minimalist design.
138.com are a very successful betting site from Asia, originally named 138SunGame, they attract customers globally and so try to offer a sportsbook and casino to appeal to a wide range. The result is a well rounded brand with a very interesting range of markets.
In Europe 138.com are based and UK licensed from the Isle of Man under the parent company name Fesuge Limited (2nd Floor Athol House, 21a-23 Athol Street, Douglas, IM1 1LB). They’ve held a licence since 2012 and are fully compliant with all UK laws, in fact they take responsible gambling and compliance very seriously.
The customer support available at 138 is particularly impressive. Not only can you contact them 24/7 by freephone (0808-120-1969), live chat, email (email@example.com) or twitter (@138help) the service is lauded by players for its fast response time and knowledgeable staff. This is also one of the few online bookmakers available in the UK who offer 24 hour support in both English and Mandarin!
138 seem to have brought over a positive Asian influence providing an honest and respectful betting site and casino with great customer service and a genuinely impressive size.