New Betting Sites For 2018

newsitesNew betting sites pop up all of the time but how do you stop the wheat from the chaff? Many newbies set themselves up with stylish sites and great looking welcome deals but as soon as you’ve signed up you quickly realise there is little else under the bonnet.

At Latest Betting Offers we have a lot of experience in vetting betting sites and on this page we show you some of the latest new bookmakers in the market that are worth a punt. We also explain who these guys are, why these sites are good and what type of punters they suit the most so you don’t waste your time with a bookie that doesn’t suit your betting.

The table below shows you the latest new online betting sites, further down the page you can read mini reviews for these and other new bookies. You can find a full list of online bookmakers on our betting sites page and you can read more in depth in our bookmaker reviews.  Offers listed in the table and reviews are for New Customers Only (18+ T&C’s apply).  For existing customer offers by sport/type see our betting offers pages.

Latest UK Licensed Online Bookmakers

Bonus (T&Cs Apply) Details Claim
Bet £10 Get £30
  • 300% Free Sign Up Offer
  • Mobile-First Engineered
  • Massive Brand Investment
T&Cs apply 18+
Place a first bet of £10+ on any sports market with odds of 1/2+ within 13 days of joining and get 2 x £15 free bets when that bet settles (you must opt-in when prompted). Free bets expire after 7 days, can be used on any sports markets (pre-match & in-play). Bet & other restrictions apply. Limited Availability.
Bet £10 Get £10
  • Simple Welcome Offer
  • All-In-One Betting Package
  • Fast Markets & Novel Features
T&Cs apply 18+
Make a first deposit (excludes Neteller, Skrill & Paysafe) and bet of £10+ at evens or higher odds to receive a £10 free bet. Qualifying bet must settle within 14 days of placement, free token valid also for 14 days, use at odds of 4/5+.
£20 Free Bet (Mobile Only)
  • £20 Acca Free Bet
  • New Social Way To Bet
  • Mobile Only, No Compromises
T&Cs apply 18+
MOBILE ONLY (click from a mobile device, offer not available through desktop): Download the app, register, deposit (any method) and bet £20+ at evens or more withing 10 days of joining. Get a £20 free bet to use on any accumulator (1/2+ each pick), cash winnings, free bet stake not returned.
£5 No Deposit Bonus
  • + £25 1st Deposit Bonus
  • EnergyPoints for Sports & Casino
  • High Payout Rates
T&Cs apply 18+
Newly registered first-time UK customers get a £5 bonus no deposit needed. Email to claim, awarded in 24 hours, 7x rollover, £50 max withdrawable. PLUS get 100% up to £25 first deposit bonus, 10x rollover. Both bonuses must be used on 2+ selection accumulators, 4/5+ total odds, 1/4+ each leg, valid 30 days each.
Bet £10 Get £10 Free
  • Bet £10 Get £10 (2x£5)
  • Plus 10 Free Spins
  • Amazing For Regular Promos
T&Cs apply 18+
Deposit (card only) and wager £10 or more at evens+, whether this first bet wins or loses get 2 x £5 free bets (use at 1/2+, any markets) plus get 10 free spins whatever the outcome of the first bet. Spins for a select slot game, worth £0.10 each, cash winnings up to £20. Both awarded within 48 hours of bet settlement, expire after 7 days of issue.
2x Odds Any Bet Up To £10
  • Double Odds Any Bet (£10 max)
  • All Winnings in Cash
  • Points, Vast Prize Catalogue
T&Cs apply 18+
Double the odds, any sport, any bet, any odds. New registrations who deposit (excluding Neteller/Skrill) can apply a double odds boost to any £10 bet within 60 days, winnings in cash.
Bet £10 Get £10 Free
  • Bet £10 Get £10 Free
  • Responsible Operator
  • The Gentleman's Betting Site
T&Cs apply 18+
New players who deposit (excludes Skrill, Neteller & PaySafe) £10 or more and bet that amount in one bet at 3/1 (4.0)+ will receive a £10 free bet when that bets settles. Free token to be used on any bet with 3+ selections and is valid 7 days.
£50 Deposit Bonus
  • 50% First Deposit Bonus
  • All-Round Betting & Gaming Brand
  • Strong Accumulator Offers
T&Cs apply 18+
New customers only, real money deposit required (credit/debit card only). Deposit & bonus amount must be wagered 6x at min odds 4/5+ prior to bonus and bonus winnings withdrawal. Winning from real money bets can withdrawn anytime. Bonus for sports betting only.
Bet £10 Get £10
  • Bet £10 and Get £10
  • £5 Sports & £5 Casino
  • Traditional Bookmaking Values
T&Cs apply 18+
Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.
Bet £20 Get £10 Bonus
  • Bet £20, Lose, Get £10 Bonus
  • Large Established Asian Bookie
  • 30+ Sports, Lots of Features
T&Cs apply 18+
Create a new account and deposit and bet at least £20, using either debit or credit card. Bet on a market with 4/5 (1.8)+ odds, on settlement if that bet loses get a £10 bonus token within 48 hours valid one week with cash winnings (bonus not returned).
£75 Deposit Bonus
  • 50% up to £75 Bonus
  • Mobile & Multiple Loyalty
  • European With Unique Bets
T&Cs apply 18+
50% bonus on first deposit for new users, min deposit £10, max bonus £75. 10x wagering required (combined bonus/deposit amount) in 30 days at evens+, max £50 counts/bet. Cannot use on horse racing.
£10 Free Bet
  • £10 Matched Free Bet
  • Excellent Loyalty Points
  • Honest & Straight Bookie
New UK (mainland only) customers (18+). Opt in on sign up, deposit and bet £10+ at evens (1/1)+ odds (each way bets or Asian handicaps) within 2 weeks to receive a £10 free bet token within 24 hours valid for 30 days. Full terms apply.
Bet £20 Get £20
  • Bet £20, Get A Free £20 Bet
  • All-Rounder For Sports & Games
  • Independent, Unique & Acclaimed
18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.
£100 Deposit Bonus
  • 100% First Deposit Bonus
  • Code SN50NEW To Claim
  • High Stakes Offers & Points
T&Cs apply 18+
Code: SN50NEW. New customers only. Valid once per customer. Bonus expires after 30 days. Expires 31.05.19. 7x turnover at 1.6 minimum odds. 18+ only. BeGambleAware.
£10 1st Bet Insurance
  • £10 Insurance First Bet
  • 100% Casino Bonus up to £50
  • Massive Brand, Established 1965
T&Cs apply 18+
New customers who deposit (except Skrill) and bet £10 at evens (2.0)+, or 2/5 (1.4)+ each leg if multiple, will get a free bet within 48 hours if the wager loses. Token valid 14 days with maximum odds of 4/1 (5.0).
£10 Free & £25 Bonus
  • £10 Free, £25 Bonus, 20 Spins
  • Trustworthy & Rewarding
  • Valuable Player Points Scheme
New customers who register and opt in can qualify for a £10 free bet, £25 casino bonus & 20 free spins. The free bet is activated by a £10+ deposit and bet at 4/5+ within 14 days. First deposit is also matched 100% up to £25 with a casino bonus (35x rollover) and for registering you can also claim 20 free spins (30x rollover, £100 max win, valid 7 days)
£50 Deposit Bonus
  • £50 Matched Deposit Bonus
  • Horse & Dog Racing Specialist
  • Top for Racing Bets & Offers
T&Cs apply 18+
New customers only. Minimum deposit £/€10 – must play through once. 100% Maximum bonus £/€50 on first deposit only. 5x wagering at minimum odds of 1/2(1.5). Must be completed within 45 days of registering. T&Cs apply. 18+,
£200 Deposit Bonus
T&Cs apply 18+
New customers, 18+, UK residents only. Deposit and bet from £30 to £200 on any sport market at odds of at least 1.5, and receive a matching bonus of 100% once your bet is settled. You must wager your “BET PLUS BONUS” amount 8 times at odds of at least evens (2.0). Ante-post, each-way, handicap and virtual bets do not qualify for matching bonus or wagering requirements. Only 1 qualifying bet per event counts towards wagering requirements. Deposits made using Skrill, Neteller, PaySafeCard and Ukash do not qualify. Wagering is with real money first. Bonus can never be withdrawn. T&Cs apply

A to Z List of New Betting Sites

Latest Bookmaker Reviews


There are few sites that could set up in and become the principle betting partner of Manchester United and Watford FC in their first year. This is exactly what MoPlay have done and that alone tells you the level of investment behind this brand is far in excess of what you get with most new sites.

Running on the SB-Tech platform the site has been co-developed to be a mobile-first (although works perfectly on all screen sizes) betting and gaming site for the next generation of bettors. The whole brand is very stylish but also fully stocked with features (e.g. cash out), markets (35+), top end support (live chat, twitter, etc) and payout limits that some of the bigger boys cannot match (up to £1M daily). This is supported by an impressive range of banking options, limits and very good existing customer offers (e.g. free bet club).

If you are a bettor that wants to try someone new but you want to have the functionality and features you've become used to from big established sites then MoPlay is probably a good place to start. This brand is going to rise quickly in the coming years and early users could reap the rewards.

  • Big New Site - Heavy investment in features and existing customer offers.
  • SB-Tech - High end mobile sportsbook platform in partnership with SB.
  • Modern Punters - Squarely aimed at the new online betting generation.
Terms & conditions apply. 18+.
Karamba Sports
Karamba Sports

There are many new sportsbooks popping up now from online casinos these days, but frankly most are not worth the effort and will never replace your existing bookmaker. It is nice therefore every once in a while to see a brand like Karamba who have a long established reputation in casino but have now launched a genuinely good sportsbook.

In its own right the sports betting package is very decent, there are over 30 sports available with good depth pre-event and in play. This is supported by features such as cash out, which you rarely get from new brands, and even more novel features such as fast markets.

Spawning from an already successful casino means there is also a very good range of banking and support options available with a suite of regular customer promotions. This is a site perfectly set for anyone punters that like to bet on sports and play games. The casino section is award winning and runs on a platform that provides games from 30+ software's, meaning you don't need lots of accounts just to play new titles.

Style is also everything with this company, they have a personality about them that make them instantly recognisable. Any one fed up with boring old site after boring old site will want to give Karamba a look in.

  • Perfect Integration - Both the sports and casino sections are great on their own, but perfect together.
  • Well Stocked - Pretty much every market and feature a standard punter needs.
  • Unique Style - Love it or hate it this brand has a personailty.
Terms & conditions apply. 18+.

BetBull launched in 2015 but only recently came on the scene. The mobile betting brand have taken their time developing a fantastic social app, powered by the exceptional stylish and functional BetContruct platform, that creates a whole new way to share your betting experience.

You can follow other peoples bets and get access to winning tipsters completely free. You can see how your bets compare with the community helping you refine your wagers and improve your win rate. The odds in particular are amazing, with some of the lowest margins around.

Being mobile only the app does not compromise, it has been specially developed to be perfect on small screen devices rather than being a stripped down version of a website, as you get with most other online bookmakers.

There is a big focus on football but there are over 15 other sports to choose from with great depth (although no horse racing right now). If you like to share your gambling experiences with others this is one of the best ways to do so. The app has great banking support (cards and eWallets), low minimum deposits of just £5 and 24/7 customer support through live chat. You can also access features such as cash out and bet builders. For more about BetBull read our full review.

  • #NeverBetAlone – Their social tag line says it all.
  • Best Mobile App – If you do all of your betting through apps then why compromise?
  • BetConstruct Powered – Seamless integration of style and function.
Terms & conditions apply. 18+.

Energybet are a new UK licensed betting site and the sports arm associated with Energycasino. If you haven't heard of Energycasino they have been around since 2012 generating, in a very short space of time, a great reputation for rewarding users with huge payout rates and one of the best loyalty schemes.

A lot of expectation then for the new online bookmaker and so far, they have not disappointed and that is also backed up when you see the range of sports on offer which includes all the classics alongside a suite of more unusual sports, eSports and specials.

The Energy Points program is great value too with a huge range of bonuses and merchandise available in the shop. It is rare to get points for sports betting so this makes a nice addition.

  • Vibrant Site - Different to typical online bookies.
  • Energy Points - Earn points for sports & casino, convert to cash or prizes.
  • Different Markets - New and fresh site with markets hard to find elsewhere.
Terms & conditions apply. 18+.

QuinnBet are a new brand that are wholly Irish owned and host their new sportsbook-casino on the very well regarded FSB patform (they also hold the UK license). This allows the company to use an off the shelf product and then add the features and markets they want to make it their own.

One way that QuinnBet have created their own style is by providing quite literally a ton of regular customer promotions, to the extent it would make Paddy Power blush. You can seriously get some added value here ranging form long term loyalty free bet clubs, acca bonuses, etc., regular offers such as Best Odds Guarantees, lucky offers, insurance and money back and temporary event-specific price boost and free bets. This brand really do cover all based when it comes to providing for existing customers.

Yes of course there is a way to go in adding new features such as live streaming, more payment options and cash out but for the way QuinnBet look after their users it is very worth opening an account, you will often get better value from them than you will from many of the multi-million established betting sites. In fact, it is nice to see how they clearly regard their customers as people rather than numbers on a spreadsheet, which is the way you feel quite often with the bigger brands. For more read the full review.

  • Epic Promotions – More offers for regular customers than pretty much anyone else, especially any new sites.
  • Customer Focus – Valuing customer loyalty is more than a sound bite with these guys.
  • FSB Powered – Running on the exceptionally functional FSB platform.
Terms & conditions apply. 18+.
Grosvenor Sports
Grosvenor Sports

Grosvenor are one of the most recognisable names in the UK, running casinos since the early 1970's, they are now Britain's biggest casino brand. The famous operator now has a sportbook, but unlike other casino sites with sports products this one isn't half baked. There are more markets and features available here than with some self-proclaimed sports bookies, with horse racing down to chess, politics and squash all covered.

This is the best site I have seen in ages for all-round bettors, those of us that like to play games and tables but also want the convenience of having a fully resourced sportsbook available. Unless you wager on some really strange markets or bet types you've got everything you need here and you can also bet from one account balance. The Grosvenor loyalty scheme is also famously good value.

  • Double Act - Excellent for those that love casino and want to bet on sports.
  • Horse Racing & More - More markets than most casino-sports sections.
  • Play Points - World Class Loyalty Program and Prizes.
Terms & conditions apply. 18+.
Mr Green
Mr Green

Mr Green is all about delivering a vast number of betting markets and games with a style and grace you rarely find online. The company are famous for their industry leading casino games catalogue (>700 from all top software companies) and have received more awards for innovation than any other company in the last decade.

Founded in 2007 and licenced in the UK since 2015, Mr Green launched a sportsbook in 2016. This is not a casino-add on, it is a fully-fledged sports betting product in its own right with over 30 sports (inc horse racing). The site has good depth, excellent live betting and some fantastic regular promotions such as their free bet club (bet £25+ on trebles+ each week (by end Sunday, 2/1+ total odds) get £5 free), daily price boosts and acca enhancements.

  • Exceptional look & feel – A million miles away from some old clunky bookie sites
  • Green Gaming – Innovative gambling controls that have won the company socially operator of the year awards 2017 &2018.
  • Elegant and Sophisticated Brand – Over 30 industry awards & very loyal customers.
Terms & conditions apply. 18+.

MansionBet is the sports betting product of the Mansion brand, very well known as a big player in the world of online casino. This is not however a casino with a little sportsbook attached, rather this is a well resourced all-encompassing betting and gaming site.

Most people that watch football will have heard of MansionBet, sponsors of many high profile clubs, including Spurs, Palace and Bournemouth. This is a sign of how seriously the company take delivery of a good sports product.

The wealth of experience shows through strong offers, in particular for accumulator betting on all sports. The depth of market is very big, especially for a casino-sportsbook, with 30k+ live events each month and a range of features including cashout. Perfect for anyone that likes to play games but wants a top class sports betting product to go with it.

  • SBTech Powered – Therefore great looking & pleasure to use.
  • Top Football Betting Site – Sponsors of many high profile Premier League teams.
  • Well Known, Big Ambition – Brand that strives to be amongst the best.
Terms & conditions apply. 18+.
Black Type
Black Type

On the surface Black Type might look the same as any other new betting website but in reality there is far more going on with this London based bookie. Their sportsbook runs on the very sleek and highly functional FSB platform, resulting in a very fast site that is very easy to navigate around.

Black Type were formed in 2016 and immediately sought to show they were different form the crowd in a very crowded niche. They commit opening to not limiting players accounts who win, offering competitive odds prices and keeping their commission rates very low.

You won't find tons of free bet and insurance offers with this brand, instead the long term value here comes from promoting customer loyalty. There is a free bet club that rewards you the more you bet along with a few long term promotions, such as all sports acca bonuses, to provide consistent rewards. For more about Black Type read the full review.

  • Perfect For British Punters – Focused on UK markets.
  • Very Fair – Commitment to high limits, low margins and good odds for all users.
  • Great Retention – Top loyalty features and clear ethos to reward existing customers.
Terms & conditions apply. 18+.

Most new betting sites tend to be small and niche and can lack depth and features as they become established. This is not the case with who are in fact one of Asia's biggest betting brands. Based and UK licensed from the Isle of Man the betting site provides a great and good sized alternative to many typical British and European brands.

138 are famed for their high quality customer service (an Asian influence for sure!) and range of markets that included many sports (30+) not as common with UK facing bookies. The site provides cash out, live betting, lots of funding options and good regular offers such as acca deals and best odds guarantee.

They have every traditional British market you would expect, with very good depth, but they also host a range of foreign sports and leagues not so widely cover by UK focussed bookies. If you like betting on things you cannot find elsewhere this is a good option. Also one of the best sites for handicap betting.

  • Simple Easy To Use Site – Perfect no frills betting experience.
  • Experienced Asian Bookmaker – lots of features & resources behind the brand.
  • International Appeal – Wide market range to suit all punters.
Terms & conditions apply. 18+.

Jetbulll are not a new site as such, founded in 2007, but they are new in the eyes of many UK punters. This European powerhouse brand has made a big name for itself on the continent as one of the best betting sites for market range and depth.

This is a perfect brand for players that like to wager on more than just traditional sports. At Jetbull you will generally find markets and depth not available with other sites. They also reward loyalty with good mobile and accumulator retention offers and generally good value prices.

Probably a brand that should be used in addition to other bookies to give you more betting options for less covered events. Better than most new sites as they have actually been going for 15+ years giving them more experience and a far better product than newer companies. Running on EveryMatrix software the site is modern and sleek with a clear focus on providing markets rather than promos.

  • European Pedigree – Top site for range of sports and events.
  • Solid Reputation – Experienced with good resources and loyalty features.
  • Good For Gaming – 1000+ casino games makes this a great all-round betting and gaming site.
Terms & conditions apply. 18+.

There is nothing worse than singing up to a new betting site only to discover there is little there beyond the welcome offer. This is certainly not the case with Mobilebet. The betting site is part of the Co-Gaming group (the same people that run ComeOn) and these guys pride themselves on running an open, honest and fair book with top customer loyalty rewards.

Everything about Mobilebet is set up to reward regular bettors and this is clear straight away with their no-nonsense low stake £10 matched free bet introductory offer. Register and bet £10 within 14 days at 1/2+ odds and get a £10 free bet token. The token is not restricted and has a long expiry time of 30 days.

If you choose to you could instead take a 100% matched first deposit bonus for the casino. You can read more about this in our full review.

You will notice once you've played through your bonus that you will have earned thousands of points. Visit the shop where you will see you can exchange these for free bets, reloads, casino spins and even cash. Points are earned for everything from betting to just logging in each day, effectively giving you a reward on every action you perform. Read our Mobilebet review for more about this.

  • £10 Free Bet – Bet £10 (evs+) get £10 free, as simple as that.
  • Epic Loyalty for Existing Customers – Industry leading points scheme.
  • Honesty is the Best Policy – No hidden terms, just open and honest betting.
Terms & conditions apply. 18+.
Royal Panda
Royal Panda

It is easy to look at Royal Panda as a casino-sportbook but that would be unfair considering you can bet on more markets and sports than with most high street bookies. Established only five years ago the brand has achieved a remarkable rise, thanks mainly due to its strong focus on the average customer and both innovative and unique design.

The welcome offer for joining Royal Panda is simple and easy, but also highly useful. On settlement of your first bet, or series of wagers, worth £20+ (all must be at evens+), RP will match that amount as a free bet of £20. The free bet can be used on any wager of evs+ and won't expire for 90 days. There is also a casino promotion available explained in our main review.

Royal Panda are independent and this allows them to deliver a bespoke site without compromising their ethos. The loyalty points scheme is of particular not for its value to regular customers. A perfect combination of products and easy to see why already they have been lauded by regular users.

  • Matched £20 Free Bet – Bet £20 (evens+) get a £20 free bet.
  • Perfect All-Rounder – Complete Sports and Gaming Combination.
  • Independent & User Focuses – Designed with lots of experience to reward the normal customer.
Terms & conditions apply. 18+.
Sport Nation
Sport Nation

Sport Nation (formerly Bet On Brazil) are a new betting site with a focus on football but with all the other markets and features a standard punter would ever need. The company want to try to break the cycle and don't want to just create another generic bland bookie. They've got their sights set on providing a new type of entertaining sportsbook with a focus on customer loyalty.

A truly must have bookie for football bettors in particular with news, results and blog section that even the biggest brands would struggle to compete with. To go with this there are a range of top level acca offers, free bet clubs and loyalty rewards point to look forward to. Points can be exchanged for hundreds of products in the shop with a range to suit all types of punters. This is a bookie with promotions and markets to suit higher stakes punters as well as lower stakes too.

There is live betting available, cash out, casino, live casino, good customer service and decent banking methods available. Regular daily price boosts are fantastic and they also value loyal custom with live betting and free bet clubs each week.

  • Big Bettors - Higher stakes offers available.
  • Customer Focus – Strong focus on loyalty.
  • Top Footy Bookie – Great for any regular football punter.
Terms & conditions apply. 18+.
Genting Bet
Genting Bet

If you've ever been out to a city centre to play casino then you will likely have played in, or at least seen, a Genting Casino. The company have been around for over half a century and have established themselves as one of the biggest gambling operators in the world. Genting now run an online sportsbook, called Genting Bet, and as you would expect from such a big experienced brand this is a top quality sports betting site.

When you register Genting Bet will give you insurance on your first £10 bet. If the first wager you place (evens+) loses they will give you a £10 free bet token to have another go. The free bet is available for two weeks and can be bet on anything with a price up to 4/1. You will also get a 100% casino bonus on your first deposit up to £50 (see full review for terms).

Genting Bet is much more sophisticated than your typical casino-sports offering. They have all major sports (inc horse racing) as well as plenty of minor and more niche events. Good regular promos are available, such as acca insurance and best prices on racing. Of course this is also one of the best casinos in the world so if you like to play games as well as bet I doubt you will get better than this.

  • £10 First Bet Insurance – Bet £10+ at evens or more, get £10 free if it loses.
  • Matched Casino Bonus up to £50 – 50x wagering requirement in 30 Days.
  • Vast Global Brand – Huge amounts of experience and lots of resources.
Terms & conditions apply. 18+.

ComeOn are changing the industry when it comes to online betting rewards with one of the best loyalty schemes available. They were launched back in 2010 and are based out of Malta. In the same way that Tesco changed the way we shop when they brought in the clubcard in the 1990's, ComeOn are changing the way we are rewarded from our weekly wagers.

New players can in fact claim two deals when they sign up. The first is a £10 free bet on sports and the second is a 100% casino first deposit bonus up to £25 along with 20 casino spins . This makes them the only operator to allow you to take both sports and casino bonuses at the same time.

The bookie pride themselves on open and honest terms and this is evident all the way through the site. ComeOn loyalty points can be earned for everything you do on the site, not just betting. Get points for signing up, verifying your email, sending in ID, logging in each day, depositing cash, withdrawing cash and more. Claim 10 points for every £1 bet on singles up to 100 for every £1 on a 10+ accumulator. Points can be exchanged in the ComeOn shop for casino spins, reload bonuses, free bets and even real cash.

This is a betting site for someone who wants to bet regularly and be rewarded. The bookie also run other loyalty promos and free bets on top of the point system. They have all the main markets the usual player would need and the site itself is really nice to use.

  • £10 Free Bet, £25 Casino Bonus & 20 Casino Spins
  • Player Points – Best loyalty scheme around.
  • Open and Honest – Clear terms, very little small print, a great betting site.
Terms & conditions apply. 18+.

RaceBets are the best horse and greyhound only racing bookmaker in the world. They have been around longer than you might think (since 2005) and are one of Germany's biggest bookies. They offer some of the biggest market depth on 250,000 races a year from over 40 different countries.

New racing punters at RaceBets can claim a very good introductory bonus offer, which you can read about in the main review. This isn't really the main reason to try these guys out, with HD streaming from all over the world and a bigger choice of global racing markets than any other UK licensed site.

In terms of regular racing promotions you will not find a more comprehensive package anywhere else. For every race you bet on you are covered by a deal meaning you are always getting added value. In terms of features this site is immense, with actually useful editorials, blogs, tips and form guides. For more about RaceBets see our full review.

  • Global Racing - Deals, streaming and features covering racing from everywhere on the planet.
  • Loads of Racing Offers - BOG, Insurance, Free Bets & Money Back deals.
  • Racing Specialist - Racing only bookie with the focus to deliver.
Terms & conditions apply. 18+.

Winner started back in 2011 and from the outset the looked to the very top to set their benchmark. The bookie have very similar sign up and regular promotions to Bet365, Coral, Ladbrokes and Betfred, if every bookie based themselves on these top bookies the world of online betting would be an even better place.

Winner match industry leading footy, tennis and American Sports accumulator bonuses and they will give you an additional mobile bonuses, if you bet that way. Similar to Coral they run faller insurance in the jump season and beaten by a length in the flat horse racing season. They match Betfred's Lucky 15/31/63 bonuses and they run daily price boosts and special offers similar to Ladbrokes. The acca club also gives you £5 free each week if you place 5 x £5 accas in a week.

The betting site also has its own edge giving cashback for loyalty with money back on horse racing, tennis and golf for regular betting. Winner have created a one stop shop betting package by taking the best offers and features from the top bookies.

  • Big Betting Site For Proper Punters
  • Top Loyalty Rewards – Points, mobile money back, top acca bonus, lucky 15 & horse racing deals.
  • Big Site – Lots of markets and features.
Terms & conditions apply. 18+.

You can guess the origins of this betting sites from their name, 32Red; these guys have been going for over 15 years and run one of the most exciting, engaging and successful online casinos in the world.

The first sportsbook from this bookie was a little underwhelming so 32Red, a British company based in Gibraltar, re-launched their sportsbook with a whole new design and set of promotions. By taking sports more seriously they have created a very attractive package with a far bigger market depth and range of features than you might expect.

If you are a sports only bettor then this site isn't for you but if you are someone who wants access to a world class casino with more games than you can image but also want a great integrated sportsbook on the side then this is one of the best betting sites you can sign up with.

Most 32Red promotions are crossover with the casino but they do have some great daily price boosts as well as good honest value odds.

  • Unique Welcome Offer - See Review For More
  • World Class Casino – Not a sportsbook with a casino, a casino with a nice sportsbook.
  • Great Interface – The 32Red sport site is a dream to use.
Terms & conditions apply. 18+.

BetBright are different to most new sites in that they have built almost everything in house to allow them to deliver the site they want you to have. There is an essential focus on the user far beyond what you get with many sites, especially new ones.

The company, based in Ireland, was established by a range of experienced professionals from a diverse selection of industries, not just from betting and gaming. This, along with the independent product, creates a site that punches well above its weight. A bookie perfect for anyone looking for a regular bet, they have an assortment of high value cash back promotions and very honest value prices.

  • Strong Independent Focus – Not driven by the crowd, unique product.
  • Built on Different Values – Focus on the punter not the share holder.
  • Big Ambitions – This will be one of the big betting sites of the future with very good promotions and features already.
Terms & conditions apply. 18+.
Red Zone Sports
Red Zone Sports

Red Zone Sports has two exceptional features. Firstly is is the best UK licenced betting site available if you bet on anything American. This doesn't just mean the likes of the NFL or NBA, you can bet on things like drag racing here too. They are also famous for running exceptionally low margins on US sports.

Secondly this one of the most rewarding site for regular users ever, with one of the best rewards clubs around with genuinely high end stuff available and 100's of products. Get points for every bet placed on sports or casino. This is in addition to free bet clubs and regular price boosts. There is a very good management team here who understand how to keep customers happy.

Red Zone Sports is SB Tech powered and if you've used it before you will know it is one of the best functioning sportsbook software's available. Just because RZS are a US specialist doesn't however mean they don't have markets for everything else, from footy and racing to trotting and futsal. They are also at the top end for high limits and offers that suit a wide range of stakes.

  • US Sport Specialist – Best UK site for betting on anything American.
  • Really Value Customers – One of the absolute best for regular rewards.
  • Independent – Not one of the crowd, brand with a different outlook.
Terms & conditions apply. 18+.

Vbet are a well-known European online bookmaker based in Malta. Although they are fairly new to the UK market, they have in fact been running a very good sports betting and casino product in Europe since 2008. This means good banking, support and systems are already in place.

Vivaro Bet, as they are also known, have one of the most fashionable betting sites I've seen, powered by BetConstruct, with a very smooth and elegant interface and appearance. Usability is further improved by the option to pick between four different interfaces and even six different odds formats. The news and statistics available here would also put some of the biggest operators to shame its so well done.

Vbet have a top range of markets with great depth for the biggest sports, including, for example, rare foreign football leagues, as well as more obscure sports such as table tennis, sailing and bowls. Great for all types of punter, especially someone looking for something new and different to bet on.

  • Excellent Theme – Great looking, unique and a pleasure to use.
  • Experienced European Online Bookmaker – All the features you would expect.
  • Great Range of Markets – Good for betting on major as well as more unusual sports.
Terms & conditions apply. 18+.

Only Bet with Licensed Bookmakers and Betting Sites

There are a few things you should look for when you sign up to a new betting site, the most important of which is are they licenced to operate in the UK. Before we get into this I want to tell you that we only list UK licenced bookmakers at and so you and your funds are protected under UK law with any betting site you register with through us.

It is illegal for betting sites to operate in the UK without a licence issued by the Gambling Commission. All operators must show their licence at the bottom of their pages and so one easy way to check is simply to scroll to the end of the home page and check their licencing details. Below is an example from a leading online betting site. You can also visit the Gambling Commission directly and search for the operators website, this should bring up their licence number and details. If this information is not displayed on the home page then this should be a warning that the bookie may be unlicensed.

bet365 licence

Not all bookies are licenced in their own name but are licenced under the name of a holding company (e.g. NetBet are licenced under Cosmo Gaming Company Limited) and some are licenced under the name of the platform that runs the site (e.g. Titanbet and Winner are both licenced under PT Entertainment Services Limited). Either way the name of all sites under that licence will be listed on the Gambling Commission licence page, so long as the site name appears there you are covered by law.

The Gambling Act 2005 and amendment of 2014 give you some basic protections. It ensures:

  • An open and honest industry, such as clear terms and offers and no misleading information.
  • Responsible Gambling and the protection of minors and venerable age groups.
  • Bookies must know their customers to prevent crime and fraud, this is why you have to prove your age, address and location.
  • Providers hold your funds in a separate secured account.
  • They must take complaints seriously and do all they can to resolve them and if they cannot they must use a betting adjudication service such as the Independent Betting Adjudication Service (IBAS).

If you choose to bet with an unlicensed bookie then you will have no legal protection in the UK. If the unlicensed betting site decides to close down, not pay out or even sell your bank details then there is little that UK law enforcement can do to stop them.

There are so many great licenced UK online bookmakers with great offers, odds and features it really makes very little sense to bet with an unlicensed operator.