New Betting Sites For 2017
New betting sites pop up all of the time but how do you stop the wheat from the chaff? Many newbies set themselves up with stylish sites and great looking welcome deals but as soon as you’ve signed up you quickly realise there is little else under the bonnet.
At Latest Betting Offers we have a lot of experience in vetting betting sites and on this page we show you some of the latest new bookmakers in the market that are worth a punt. We also explain who these guys are, why these sites are good and what type of punters they suit the most so you don’t waste your time with a bookie that doesn’t suit your betting.
The table below shows you the latest five new online betting sites, further down the page you can read mini reviews for these and other new bookies. You can find a full list of online bookmakers on our betting sites page and you can read more in depth in our bookmaker reviews.
Latest UK Licensed Online Bookmakers
|£10 Free Bet||
|£20 Casino Bonus||
|100% up to £25||
|Bet £10 Get £20 Bonus||
|50% Up To £50||
|Double the Odds||
|Bet £20 Get £20 Free||
|£10 Free Bet||
|£50 Deposit Bonus||
|£10 Free Bet Weekly||
|100% up to £50||
Most new betting sites tend to be small and niche and can lack depth and features as they become established. This is not the case with 138.com who are in fact one of Asia's biggest betting brands. Based and UK licensed from the Isle of Man the betting site provides a great and good sized alternative to many typical British and European brands.>/p.
138 are famed for their high quality customer service (an Asian influence for sure!) and range of markets that included many sports (30+) not as common with UK facing bookies. The site provides cash out, live betting, lots of funding options and good regular offers such as acca insurance, bore draw money back and best odds guarantee.
New customers will be awarded a free bet once you've a £10 or more bet (evens+, or 2/5+ in an accumulator). Contact support with your bet number and your £10 free bet will be in your account within a day and remains active for 7 days.
If you prefer you could take the casino bonus instead (100% up to £100 with 30x rollover) to enjoy in their fully stocked microgaming casino, see full review for more.
- £10 Free Bet – Bet £10+ at evens or more, get £10 free.
- Experienced Asian Bookmaker – lots of features & resources behind the brand.
- International Appeal – Wide market range to suit all punters.
Grosvenor are one of the most recognisable names in the UK, running casinos since the early 1970's, they are now Britain's biggest casino brand. The famous operator now has a sportbook, but unlike other casino sites with sports products this one isn't half baked. There are more markets and features available here than with some self-proclaimed sports bookies, with horse racing down to chess, politics and squash all covered.
New customers who register and deposit £20 will receive a matched bonus that they can use in casino games. Needless to say there are hundreds of games and tables to spend the bonus on which comes with a fantastically low rollover of just 5 times, with 30 days to complete this in. Read our review for full terms.
This is the best site I have seen in ages for all-round bettors, those of us that like to play games and tables but also want the convenience of having a fully resourced sportsbook available. Unless you wager on some really strange markets or bet types you've got everything you need here and you can also bet from one account balance. The Grosvenor loyalty scheme is also famously good value.
- £20 Casino Bonus - Matched, very low rollover of 5x in 30 days.
- Horse Racing & More - More markets than most casino-sports sections.
- Play Points - World Class Loyalty Program and Prizes.
Energybet are a new UK licensed betting site and the sports arm associated with Energycasino. If you haven't heard of Energycasino they have been around since 2012 generating, in a very short space of time, a great reputation for rewarding users with huge payout rates and one of the best loyalty schemes.
A lot of expectation then for the new online bookmaker and so far, they have not disappointed. New customers can claim a very honest and fair 100% matched bonus on their first deposit up to £25 (£10 min). This has a very long expiry time of 90 days and can be withdrawn with winnings once the bonus and deposit amount are turned over 5x at odds of 3/4 (1.75) or more.
Issuing a bonus rather than a free bet is a sign that this is a proper betting site and that is also backed up when you see the range of sports on offer which includes all the classics alongside a suite of more unusual sports, eSports and specials.
The Energy Points program is great value too with a huge range of bonuses and merchandise available in the shop. It is rare to get points for sports betting so this makes a nice addition.
- £50 Matched Bonus - 100% from £10 to £50, 5x turnover in 90 days.
- Energy Points - Earn points for sports & casino, convert to cash or prizes.
- Different Markets - New and fresh site with markets hard to find elsewhere.
Bet-at-home are one of Europe's oldest, biggest and most respected bookmakers. They have in fact been around since 1999 and although largely unknown in the UK they are have a very large sportsbook and are known for the ethical way in which they run themselves.
To give you a decent chance of tying out Bet-at-Home we have arranged a special bonus exclusively for our visitors. Register, verify your account, deposit and bet £10+ (on any markets, no min odds) and receive a £20 bonus voucher by email within two days. This welcome promotion cannot be claimed direct, for more in depth instructions on how to claim see our full review.
The £20 free bonus can be split up as you like on any sports, live or virtual markets. To withdraw you only need to turnover the bonus 3x at odds of 1/2+ in 180 days. These are incredibly good terms when compared with other similar bonus offers.
Bet-at-Home are a great betting site for wagering on less common sports, especially continental markets and those not so well covered in by most UK bookies. This is a great bookmaker for those that just want good honest odds and terms in place of a million and one flashy promos.
- Bet £10 Get £20 - Bet £10 (no min odd) get a £20 voucher within 2 days via email, 3x rollover 1/2+ odds in 180 days.
- Continental Giant - Distinguished European Betting Site.
- No Catches - Very above board with clear and fair terms.
Bet On Brazil are a new betting site with an initial focus on football but with ever expanding markets and features. The company want to try to break the cycle and don't want to just create another generic bland bookie. They've got their sites set on providing a new type of entertaining sportsbook with a focus on customer loyalty.
There are lots of reasons to join them early on, none less than the generous matched deposit bonus up to £50 (£10 min). Use code BRAZIL50 when you sign up, 10x rollover on bets with minimum odds of 4/5 (1.80) or more in 90 days.
The Bet On Brazil brand is focused around the famous ex-Scotland, Ipswich, Spurs and Man United footballer Alan Brazil. Alan is more than a brand ambassador for this site. He uses his years of experience as a football player and then as a football journalist, through his very popular TalkSport breakfast show (running for 15+ years) and TV punditry, to provide informed content and betting tips. A truly must have bookie for football bettors in particular.
There is live betting available, casino, good customer service and decent banking methods available. Regular daily price boosts are fantastic and they also value loyal custom with live betting and accumulator free bet clubs each week.
- £50 Bonus - 50% matched bonus up to £50, use code BRAZIL50.
- Alan Brazil – More than a brand ambassador, true part of the site.
- Top Footy Bookie – Great for any regular football punter.
LeoVegas are one of the most popular and famous online casinos in the world. The multi-award winning brand have recently launched a sportsbook and based on their history in the world of online casinos we expect this to be a fantastic betting site. Already the site is well populated with all the major markets and depth you would expect with some great honest prices on all lines.
New customers can claim a 2x the odds on their first two £5 bets placed on the sportbook (max odds 20/1) with all extra winnings are paid in cash. This bonus requires a very low outlay of funds to try them out (£10) so even if they are not the bookie for you it's not much to give them a go even if you lose.
LeoVegas are the current mobile casino operator of the year, a crown they have held several times. Many bookmakers have tag lines but LeoVegas certainly live up to theirs "king of mobile casino" and I am sure the title "king of mobile sports" may not be too far away in the future. LeoVegas are also well known for rewarding their casino customers with comp points, freebies and prizes. It is highly likely that these similar schemes will be rolled out to the sportsbook and any early adopters should be in line for some cracking loyalty rewards.
LeoVegas began life in Sweden and as with operations are now based in Malta. They have maintained the typical Scandinavian focus on the user by providing classic features in an easy to use way. Forget all the flash and graphics, they have designed a site that is useful rather than useless. This is particularly welcome on mobile and especially on slower connections.
- Double the Odds on your first two £5 bets
- Award Winning – More mobile awards than anyone else
- User Focused – Award winning, simple and clear, honest and easy
When Bookee came along I was sceptical, yet another mobile betting app I thought. But no. This is a very different animal to anything else available from traditional online bookmakers. The app, available on Android and Apple, takes betting back to basics allowing users to rapidly swipe between bets within markets and events. Finding and building bets has honestly never been easier for the typical punter and the basic graphics and functions means it works on even the slowest connections.
We have arranged an exclusive free bet welcome offer with bookie that you cannot get if you download the app direct. Visit our Bookee review from a mobile or tablet device and download the Anroid or iOS versions. Once you’ve bet £20 at odds of 4/5+ (on anything) you will get two separate £10 free bets tokens (use code LBO, for full details see review).
Bookee may not be a permanent replacement for your online bookie but it is a great addition to a betting portfolio. I use this app when betting in play and on the move, especially when on slow mobile networks, where the apps simplicity and ease of use shines through. Certainly worth a try based on the novelty alone.
- Exclusive £20 in Free Bets – Bet £20+ at 4/5+, get 2 x £10 free.
- Ground-breaking New App – Excellent for fast mobile sports betting.
- Simple & Effective – Fastest way to bet on the move.
There is nothing worse than singing up to a new betting site only to discover there is little there beyond the welcome offer. This is certainly not the case with Mobilebet. The betting site is part of the Co-Gaming group (the same people that run ComeOn) and these guys pride themselves on running an open, honest and fair book with top customer loyalty rewards.
Everything about Mobilebet is set up to reward regular bettors and this is clear straight away with their no-nonsense low stake £10 matched free bet introductory offer. Register and bet £10 within 14 days at 1/2+ odds and get a £10 free bet token. The token is not restricted and has a long expiry time of 30 days.
If you choose to you could instead take a 100% matched first deposit bonus for the casino. You can read more about this in our full review.
You will notice once you've played through your bonus that you will have earned thousands of points. Visit the shop where you will see you can exchange these for free bets, reloads, free spins and even cash. Points are earned for everything from betting to just logging in each day, effectively giving you a reward on every action you perform. Read our Mobilebet review for more about this.
- £10 Free Bet – Bet £10 get £10 free, as simple as that.
- Epic Loyalty for Existing Customers – Industry leading points scheme.
- Honesty is the Best Policy – No hidden terms, just open and honest betting.
RaceBets are not actually that new and are in fact one of Germany's biggest bookmakers. They were formed back in 2005 and attained their UK license in 2012. They have become recognised by mainstream punters in the last year or so based on their huge range an depth of market combined with a very generous welcome offer and hugely valuable regular promotions.
For anyone who bets regularly on racing this is a must have betting site. There are currently a quarter of a million races to bet on each year from over 40 countries with world wide streaming available.
New customers will receive a matched 1st deposit bonus up to £50 (£10 minimum) and this comes with some very good terms. Just bet through your deposit amount within 45 days of joining, enter the code WELCOME in the bonus section and you will be awarded your promo cash valid for 30 days. The bonus has a very low rollover of just 5x at odds of 1/2+.
In terms of regular racing promotions you will not find a more comprehensive package anywhere else. For every race you bet on you are covered by a deal meaning you are always getting added value. In terms of features this site is immense, with actually useful editorials, blogs, tips and form guides. For more about RaceBets see our full review.
- £10-50 Matched First Deposit Bonus - Just 5x rollover (1/2+) within 30 days.
- Specialist Racing Bookmaker – Prefect for those who just want racing.
- Huge Range of Racing Offers – Add huge value to your racing bets, at least 10 offers at any one time.
21Bet are a new betting site with an old ethos, let's reward those regular customers who keep you in business rather than giving everything to new customers only. This is why when you sign up with 21Bet you don't get a massive bonus or free bet, rather you get a deal that pays you £10 each and every week so long as you carry on betting with them.
Register using the link here and place five £10+ bets in the first seven days, evens or more. 21Bet will then award you a £10 free token that can be used on any market less than 6/1 (7.0). OK so this is fairly poor on its own but now the loyalty kicks in. Every customer that then places ten £10+ bets in any given week will get another £10 free token, and this goes on forever until you miss a week.
For those looking for a fast offer this is not the site for you but if you place regular bets and your looking for a bookie that will consistently give you up to 10% back in weekly free bets then this is a great option.
Despite being a new site 21Bet are part of the FSB Tech group (based in the UK), this was set up back in 2007 by ex-industry employees who wanted to create a different model of online bookmaker. This means 21Bet is fully stocked with markets and features. They have pretty much everything the big bookies have and I'm sure they are going to go from strength to strength. Read the 21Bet review for more.
- £10 Free Weekly Forever - Place 5x£10 bets get £10 free, place 10x£10 bets each week for unlimited £10 free.
- New Loyalty Model – Betting site entirely set up for regular punters.
- Competitive Offers – Best Odds Guarantee, acca deals, draw insurance and more.
Real Deal Bet are effectively a spinoff of 10Bet but this is certainly not a bad thing. Both betting sites are now well renowned for their high value bonuses, regular reload loyalty deals and the best accumulator offers in the business, they also have one of the biggest football markets in the world with over 150 leagues available.
The Real Deal Bet welcome bonus is superb value accumulator bonus deal. Sign up using the code RBD50 and have your first deposit matched 100% up to a maximum of £50 (£10 minimum). Wager your deposit on any bets with 3 or more selections (2/5+ odds minimum per selection) to activate the bonus then wager the bonus five times with the same conditions to withdraw any winnings.
Real Deal Bet are not exactly a clone, what they have done his hit the ground running by cherry picking the best features from their older brother whilst still creating their own identity. RDB are a more glamorous bookie than 10Bet, you can see through their brand ambassador, Evander Holyfield, plastered across the site. Real Deal Bet do not however offer style over substance with some of their very own unique loyalty deals and markets that they focus on.
If you've ever had a 10Bet account then you will absolutely love Real Deal Bet, even if you haven't then you will like the style, market depth and rewards from this bookie. If you are looking for a quick cheap free bet then this is not for you , both 10Bet and RBD are bookmakers for regular bettors with high value sign up bonuses and regular existing customer deposit and accumulator bonuses.
- £100 Matched Accumulator Bonus
- Reloads and Regular Bonuses – Very regular reload offers from 25-100%.
- Football Bookmaker – One of the best bookies for footy, 150+ leagues & top acca offers.
ComeOn are changing the industry when it comes to online betting rewards with one of the best loyalty schemes available. They were launched back in 2010 and are based out of Malta. In the same way that Tesco changed the way we shop when they brought in the clubcard in the 1990's, ComeOn are changing the way we are rewarded from our weekly wagers.
New players can in fact claim two deals when they sign up. The first is a £10 free bet on sports and the second is a 100% casino first deposit bonus up to £25. This makes them the only operator to allow you to take both sports and casino bonuses at the same time.
The bookie pride themselves on open and honest terms and this is evident all the way through the site. ComeOn loyalty points can be earned for everything you do on the site, not just betting. Get points for signing up, verifying your email, sending in ID, logging in each day, depositing cash, withdrawing cash and more. Claim 10 points for every £1 bet on singles up to 100 for every £1 on a 10+ accumulator. Points can be exchanged in the ComeOn shop for free spins, reload bonuses, free bets and even real cash.
This is a betting site for someone who wants to bet regularly and be rewarded. The bookie also run other loyalty promos and free bets on top of the point system. They have all the main markets the usual player would need and the site itself is really nice to use.
- £10 Free Bet plus a £25 Casino Bonus
- Player Points – Best loyalty scheme around.
- Open and Honest – Clear terms, very little small print, a great betting site.
Titanbet are not that new, the operator began life as a very well respected poker and casino brand before opening a sportsbook several years ago. As soon as you visit Titanbet you see straight away how their knowledge of gaming has come together to produce a very stylish sports betting site. We don't sign up for style though and Titanbet have a hell of a lot to offer especially in terms of a high value welcome bonus and regular unique and fun promotions.
New customers can claim a 100% deposit bonus matched up to £200 (£10 minimum). Wager your first deposit on any markets you like so long as the odds are Evens (2.0) or more, this will activate your bonus. The bonus and any winnings can then be withdrawn once you've wagered the deposit and bonus amount eight times (max bonus winnings £2000).
Titanbet have great customer retention meaning people stay for a long time to bet. This is mainly due to their regular offers which are different to the rest of the pack. You can expect daily deals not available elsewhere and these guys are always coming up with new and innovating ideas, the offers are also attainable with sensible low amounts to activate.
Titanbet don't just restrict their deals to football and horse racing either, if there is a major match on whether it's snooker or basketball there will be a good value money back or free bet deal available from Titanbet. The bookie also rewards loyalty well with £10 back for every 20 £10 bets placed on mobile.
- £200 Matched First Deposit Bonus
- Excellent Value Offers – Unique attainable deals prefect for the typical punter.
- Stylish – Powered by Playtech with lots of gaming experience the site is very slick.
NetBet are not new but they are up and coming. You have no doubt seen the name around recently on the back of a strong marketing campaign in the UK. NetBet offer a great betting site for a typical punter. They don't have huge payouts for high stakes player but they do have a great range of markets and tons of low amount deals that are more useful for your bog standard punter who wants to bet £10's each week not £100's.
New punters using the code WELCOME50 can claim 50% on their deposit up to £50 (£10 minimum, deposit £100 to claim full amount). The bonus is activated once you have wagered your initial deposit at odds of 3/5 (1.60) or greater and you can then withdraw the bonus with winnings once you've met a 6x deposit plus bonus rollover. NetBet give you 60days to do this which is more than most other sign up bonuses and another example of how they suit the regular punter.
NetBet run absolutely loads of cashback and freebet deals, all with low entry requirements and quick turnarounds. It is common to see deals such as 50% cashback on football loses or bet £10 on a game, get a £5 bonus. The bookie also run more prize competitions than anyone else, many of which are simply opt in, no betting required.
The NetBet interface and navigation is superb and recommended for anyone who wants a betting site with easy to find markets and promotions. They also have one of the best live betting sections going.
- 50% On Your First Deposit up to £50
- Typical Punters – A great all round betting site for the general bettor.
- Nice Site & Features – Easy to use, navigate, fast with a top live betting feature.
Winner started back in 2011 and from the outset the looked to the very top to set their benchmark. The bookie have very similar sign up and regular promotions to Bet365, Coral, Ladbrokes, SkyBet and Betfred, if every bookie based themselves on these top bookies the world of online betting would be an even better place.
It starts with the incredibly high value introductory offer similar to Bet365's. Your first deposit is matched 100% up to £200 (min £10) and you can also claim ten free spins in the casino. Wager the bonus and deposit eight times at odds between evens and 10/1 to be able to withdraw any bonus winnings.
Winner also match Bet365's industry leading footy, tennis and American Sports accumulator bonus and they will give you an additional £50 matched first mobile bet. Similar to Coral they run faller insurance in the jump season and beaten by a head in the flat horse racing season. They match Betfred's Lucky 15/31/63 bonuses and they run daily price boosts and special offers similar to Ladbrokes and SkyBet. The acca club also gives you £5 free each week if you place 5 £5 accas in a week.
The betting site also has its own edge giving cashback for loyalty with money back on horse racing, tennis and golf for regular betting. Winner.co.uk have created a one stop shop betting package by taking the best offers and features from the top bookies.
- £200 Deposit Bonus & 10 Free Spins
- £50 Mobile First Bet Bonus – Plus top acca bonus, lucky 15 & horse racing deals.
- Loyalty CashBack – 10% back on Tennis, Horse Racing and Golf bets.
You can guess the origins of this betting sites from their name, 32Red; these guys have been going for over 15 years and run one of the most exciting, engaging and successful online casinos in the world. The first sportsbook from this bookie was a little underwhelming so 32Red, a British company based in Gibraltar, re-launched their sportsbook back in 2014 for the world cup with a whole new design and set of promotions. By taking sports more seriously they have created a very attractive package with a far bigger market depth and range of features than you might expect.
It doesn’t cost much to give 32Red a go with their simple 100% profit boost on your first in play bet deal. Register, deposit, pot in and place your first live bet, get 100% CASH boost up to £100, min odds of evens+.
If you are a sports only bettor then this site isn't for you but if you are someone who wants access to a world class casino with more games than you can image but also want a great integrated sportsbook on the side then this is one of the best betting sites you can sign up with.
Most 32Red promotions are crossover with the casino but they do have some great daily price boosts as well as good honest value odds.
- 100% In Play Profit Boost
- World Class Casino – Not a sportsbook with a casino, a casino with a nice sportsbook.
- Great Interface – The 32Red sport site is a dream to use.
SuperLenny are the quirkiest new sports bookie we list, their tag line goes " Deer to Bet different" and their mascot is a guy with a deer's head! They originally come from Sweden, now based in Malta, and they haven't lost that Scandinavian humour. This is another example of a very successful casino that have opened a sportsbook, not the biggest or best around but for the average punter the simplicity provides a welcome change from colossal sites such as William Hill or Ladbrokes.
New players can claim a £25 risk free bet. Simply bet on anything with a price of evens or more and if your bet loses get a matched free bet up to £25 (£10 min). The free token can then be used on any market you like with odds of 1/2+ within 30 days.
SuperLenny don't have many regular promotions but similar to ComeOn they have their own loyalty system known as "BUX". You can earn bux for betting and for completing assignments (such as placing a certain number of different types of bets). Bux can be exchanged in the casino for free spins and other rewards.
This is a great new betting site for anyone who wants to simple sportsbook with all the major bets you will need but with a great looking casino alongside. Most SuperLenny rewards are for the casino so this is a site for any punter looking for a great hybrid site that doesn't take itself too seriously.
- £25 Risk Free First Bet
- Earn BUX – Get free spins in the casino for betting on sports.
- Quirky and Funny – Sure to make you laugh, either with them or at them.
Only Bet with Licensed Bookmakers and Betting Sites
There are a few things you should look for when you sign up to a new betting site, the most important of which is are they licenced to operate in the UK. Before we get into this I want to tell you that we only list UK licenced bookmakers at LatestBettingOffers.co.uk and so you and your funds are protected under UK law with any betting site you register with through us.
It is illegal for betting sites to operate in the UK without a licence issued by the Gambling Commission. All operators must show their licence at the bottom of their pages and so one easy way to check is simply to scroll to the end of the home page and check their licencing details. Below is an example from Bet365. You can also visit the Gambling Commission directly and search for the operators website, this should bring up their licence number and details. If this information is not displayed on the home page then this should be a warning that the bookie may be unlicensed.
Not all bookies are licenced in their own name but are licenced under the name of a holding company (e.g. NetBet are licenced under Cosmo Gaming Company Limited) and some are licenced under the name of the platform that runs the site (e.g. Titanbet and Winner are both licenced under PT Entertainment Services Limited). Either way the name of all sites under that licence will be listed on the Gambling Commission licence page, so long as the site name appears there you are covered by law.
- An open and honest industry, such as clear terms and offers and no misleading information.
- Responsible Gambling and the protection of minors and venerable age groups.
- Bookies must know their customers to prevent crime and fraud, this is why you have to prove your age, address and location.
- Providers hold your funds in a separate secured account.
- They must take complaints seriously and do all they can to resolve them and if they cannot they must use a betting adjudication service such as the Independent Betting Adjudication Service (IBAS).
If you choose to bet with an unlicensed bookie then you will have no legal protection in the UK. If the unlicensed betting site decides to close down, not pay out or even sell your bank details then there is little that UK law enforcement can do to stop them.
There are so many great licenced UK online bookmakers with great offers, odds and features it really makes very little sense to bet with an unlicensed operator.