New Betting Sites For 2018

newsitesNew betting sites pop up all of the time but how do you stop the wheat from the chaff? Many newbies set themselves up with stylish sites and great looking welcome deals but as soon as you’ve signed up you quickly realise there is little else under the bonnet.

At Latest Betting Offers we have a lot of experience in vetting betting sites and on this page we show you some of the latest new bookmakers in the market that are worth a punt. We also explain who these guys are, why these sites are good and what type of punters they suit the most so you don’t waste your time with a bookie that doesn’t suit your betting.

The table below shows you the latest new online betting sites, further down the page you can read mini reviews for these and other new bookies. You can find a full list of online bookmakers on our betting sites page and you can read more in depth in our bookmaker reviews.  Offers listed in the table and reviews are for New Customers Only (18+ T&C’s apply).  For existing customer offers by sport/type see our betting offers pages.

Latest UK Licensed Online Bookmakers

Bonus (T&Cs Apply) Details Claim
Bet £10 Get £10 Free
  • Bet £10 Get £10 Free
  • Responsible Operator
  • The Gentleman's Betting Site
T&Cs apply 18+
New players who deposit (excludes Skrill, Neteller & PaySafe) £10 or more and bet that amount in one bet at 3/1 (4.0)+ will receive a £10 free bet when that bets settles. Free token to be used on any bet with 3+ selections and is valid 7 days.
Bet £25 Get £25
  • Bet £25 Get £25 Bonus
  • Best Site Ever For US Sports
  • Supreme Rewards Program
T&Cs apply 18+
New customers who enter code RZWORLDCUP can claim a £25 bonus if they deposit and bet £25+ (1.6+ odds) on settlement of that bet. Bonus to be turned over 7 times at odds of 1.6+ within 30 days.
£10 Free Bet
  • Matched £5-10 Free Bet
  • Since 2008, Now UK Licenced
  • Incredible Sports Selection
T&Cs apply 18+
Join and deposit (except No Paysafe, Skrill, Eco Payz, Rapid or Neteller) £5+ and bet £5+ within 14 days at total odds of 4/5+ (1.80). Within 24 hours of bet placement get a stake matched free bet up to £10, valid 14 days. Winnings cash, stake is not included any returns from free bet tokens.
£50 Deposit Bonus
  • 50% First Deposit Bonus
  • All-Round Betting & Gaming Brand
  • Strong Accumulator Offers
T&Cs apply 18+
New customers only, real money deposit required (credit/debit card only). Deposit & bonus amount must be wagered 6x at min odds 4/5+ prior to bonus and bonus winnings withdrawal. Winning from real money bets can withdrawn anytime. Bonus for sports betting only.
Bet £10 Get £10
  • Bet £10, Get £10 if it Loses
  • £5 Free Bet & £5 Casino Bonus
  • Traditional Bookmaking Values
T&Cs apply 18+
Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.
Bet £20 Get £10 Bonus
  • Bet £20, Lose, Get £10 Bonus
  • Large Established Asian Bookie
  • 30+ Sports, Lots of Features
T&Cs apply 18+
Create a new 138.com account and deposit and bet at least £20, using either debit or credit card. Bet on a market with 4/5 (1.8)+ odds, on settlement if that bet loses get a £10 bonus token within 48 hours valid one week with cash winnings (bonus not returned).
£75 Deposit Bonus
  • 50% up to £75 Bonus
  • Mobile & Multiple Loyalty
  • European With Unique Bets
T&Cs apply 18+
50% bonus on first deposit for new users, min deposit £10, max bonus £75. 10x wagering required (combined bonus/deposit amount) in 30 days at evens+, max £50 counts/bet. Cannot use on horse racing.
£10 Free Bet
  • £10 Matched Free Bet
  • Excellent Loyalty Points
  • Honest & Straight Bookie
New UK (mainland only) customers (18+). Opt in on sign up, deposit and bet £10+ at evens (1/1)+ odds (each way bets or Asian handicaps) within 2 weeks to receive a £10 free bet token within 24 hours valid for 30 days. Full terms apply.
Deposit £20 Play With £70
  • £20 Sports + £30 Casino
  • Independent Bookmaker
  • Designed by Experts In House
T&Cs apply 18+
Min Deposit £20. Max Sports Bonus £20. Max Casino Bonus £30. 5 x wagering (within 10 days) to release sports bonus. Min odds 1.8. £30 casino bonus added within 24 hours of first sports bet settling. 40x wagering (within 2 days) to release casino bonus.
Bet £20 Get £20
  • Bet £20, Get A Free £20 Bet
  • All-Rounder For Sports & Games
  • Independent, Unique & Acclaimed
18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.
£10 Weekly Free Bet
  • £10 Free Bet/Week 1st Year
  • Worth up to £520
  • Big Depth For New Site
T&Cs apply 18+
New UK customers who place 10x£10+ Evens+ wagers in a week (different markets) can get a £10 free bet (valid 7 days). This can be claimed every week for one year with no penalty for missing weeks.
Acca Bet Bonus
  • Equal to 10% 1st deposit
  • EnergyPoints for Sports & Casino
  • High Payout Rates
T&Cs apply 18+
Newly registered first-time UK customers get a 10% acca bonus based on first deposit up to £50 (deposit £500 to claim £50, minimum deposit £10 resulting in £1 bonus). Acca bet bonus can be applied in betslip to any 3+ selection acca (1/4+ each leg, 3/2+ total) and gives double odds up to the bonus stake amount with cash winnings. Bet deposit once to withdraw.
£100 Deposit Bonus
  • 50% First Deposit Bonus
  • Code SPORTN100 To Claim
  • High Stakes Offers & Points
T&Cs apply 18+
Deposit £20+ with code SPORTN100 to receive a 50% bonus up to £100 (deposit £200 to claim in full). Wager deposit+bonus amount 7x in 30 days on markets with a price of 3/5 (1.6) or more to release into cash.
2x Odds Any Bet Up To £20
  • Double Odds Any Bet (£20 max)
  • All Winnings in Cash
  • Points, Vast Prize Catalogue
T&Cs apply 18+
Double the odds, any sport, any bet, any odds. New registrations who deposit (excluding Neteller/Skrill) £20+ can apply a double odds boost to any £20 bet within 60 days, winnings in cash.
Mr Green
Mr Green

Mr Green is all about delivering a vast number of betting markets and games with a style and grace you rarely find online. The company are famous for their industry leading casino games catalogue (>700 from all top software companies) and have received more awards for innovation than any other company in the last decade.

Founded in 2007 and licenced in the UK since 2015, Mr Green launched a sportsbook in 2016. This is not a casino-add on, it is a fully-fledged sports betting product in its own right with over 30 sports (inc horse racing). The site has good depth, excellent live betting and some fantastic regular promotions such as their free bet club (bet £25+ on trebles+ each week (by end Sunday, 2/1+ total odds) get £5 free), daily price boosts and acca enhancements.

  • Exceptional look & feel – A million miles away from some old clunky bookie sites
  • Green Gaming – Innovative gambling controls that have won the company socially operator of the year awards 2017 &2018.
  • Elegant and Sophisticated Brand – Over 30 industry awards & very loyal customers.
Terms & conditions apply. 18+.
Red Zone Sports
Red Zone Sports

Red Zone Sports has two exceptional features. Firstly is is the best UK licenced betting site available if you bet on anything American. This doesn't just mean the likes of the NFL or NBA, you can bet on things like drag racing here too. They are also famous for running exceptionally low margins on US sports.

Secondly this one of the most rewarding site for regular users ever, with one of the best rewards clubs around with genuinely high end stuff available and 100's of products. Get points for every bet placed on sports or casino. This is in addition to free bet clubs and regular price boosts. There is a very good management team here who understand how to keep customers happy.

Red Zone Sports is SB Tech powered and if you've used it before you will know it is one of the best functioning sportsbook software's available. Just because RZS are a US specialist doesn't however mean they don't have markets for everything else, from footy and racing to trotting and futsal. They are also at the top end for high limits and offers that suit a wide range of stakes.

  • US Sport Specialist – Best UK site for betting on anything American.
  • Really Value Customers – One of the absolute best for regular rewards.
  • Independent – Not one of the crowd, brand with a different outlook.
Terms & conditions apply. 18+.
Vbet
Vbet

Vbet are a well-known European online bookmaker based in Malta. Although they are fairly new to the UK market, they have in fact been running a very good sports betting and casino product in Europe since 2008. This means good banking, support and systems are already in place.

Vivaro Bet, as they are also known, have one of the most fashionable betting sites I've seen, powered by BetConstruct, with a very smooth and elegant interface and appearance. Usability is further improved by the option to pick between four different interfaces and even six different odds formats. The news and statistics available here would also put some of the biggest operators to shame its so well done.

Vbet have a top range of markets with great depth for the biggest sports, including, for example, rare foreign football leagues, as well as more obscure sports such as table tennis, sailing and bowls. Great for all types of punter, especially someone looking for something new and different to bet on.

  • Excellent Theme – Great looking and a pleasure to use.
  • Experienced European Online Bookmaker – All the features you would expect.
  • Great Range of Markets – Good for betting on major as well as more unusual sports.
Terms & conditions apply. 18+.
MansionBet
MansionBet

MansionBet is the sports betting product of the Mansion brand, very well known as a big player in the world of online casino. This is not however a casino with a little sportsbook attached, rather this is a well resourced all-encompassing betting and gaming site.

Most people that watch football will have heard of MansionBet, sponsors of many high profile clubs, including Spurs, Palace and Bournemouth. This is a sign of how seriously the company take delivery of a good sports product.

The wealth of experience shows through strong offers, in particular for accumulator betting on all sports. The depth of market is very big, especially for a casino-sportsbook, with 30k+ live events each month and a range of features including cashout. Perfect for anyone that likes to play games but wants a top class sports betting product to go with it.

  • SBTech Powered – Therefore great looking & pleasure to use.
  • Top Football Betting Site – Sponsors of many high profile Premier League teams.
  • Well Known, Big Ambition – Brand that strives to be amongst the best.
Terms & conditions apply. 18+.
Black Type
Black Type

On the surface Black Type might look the same as any other new betting website but in reality there is far more going on with this London based bookie. Their sportsbook runs on the very sleek and highly functional FSB platform, resulting in a very fast site that is very easy to navigate around.

Black Type were formed in 2016 and immediately sought to show they were different form the crowd in a very crowded niche. They commit opening to not limiting players accounts who win, offering competitive odds prices and keeping their commission rates very low.

You won't find tons of free bet and insurance offers with this brand, instead the long term value here comes from promoting customer loyalty. There is a free bet club that rewards you the more you bet along with a few long term promotions, such as all sports acca bonuses, to provide consistent rewards. For more about Black Type read the full review.

  • Perfect For British Punters – Focused on UK markets.
  • Very Fair – Commitment to high limits, low margins and good odds for all users.
  • Great Retention – Top loyalty features and clear ethos to reward existing customers.
Terms & conditions apply. 18+.
138.com
138.com

Most new betting sites tend to be small and niche and can lack depth and features as they become established. This is not the case with 138.com who are in fact one of Asia's biggest betting brands. Based and UK licensed from the Isle of Man the betting site provides a great and good sized alternative to many typical British and European brands.

138 are famed for their high quality customer service (an Asian influence for sure!) and range of markets that included many sports (30+) not as common with UK facing bookies. The site provides cash out, live betting, lots of funding options and good regular offers such as acca deals and best odds guarantee.

They have every traditional British market you would expect, with very good depth, but they also host a range of foreign sports and leagues not so widely cover by UK focussed bookies. If you like betting on things you cannot find elsewhere this is a good option. Also one of the best sites for handicap betting.

  • Simple Easy To Use Site – Perfect no frills betting experience.
  • Experienced Asian Bookmaker – lots of features & resources behind the brand.
  • International Appeal – Wide market range to suit all punters.
Terms & conditions apply. 18+.
Jetbull
Jetbull

Jetbulll are not a new site as such, founded in 2007, but they are new in the eyes of many UK punters. This European powerhouse brand has made a big name for itself on the continent as one of the best betting sites for market range and depth.

This is a perfect brand for players that like to wager on more than just traditional sports. At Jetbull you will generally find markets and depth not available with other sites. They also reward loyalty with good mobile and accumulator retention offers and generally good value prices.

Probably a brand that should be used in addition to other bookies to give you more betting options for less covered events. Better than most new sites as they have actually been going for 15+ years giving them more experience and a far better product than newer companies. Running on EveryMatrix software the site is modern and sleek with a clear focus on providing markets rather than promos.

  • European Pedigree – Top site for range of sports and events.
  • Solid Reputation – Experienced with good resources and loyalty features.
  • Good For Gaming – 1000+ casino games makes this a great all-round betting and gaming site.
Terms & conditions apply. 18+.
Mobilebet
Mobilebet

There is nothing worse than singing up to a new betting site only to discover there is little there beyond the welcome offer. This is certainly not the case with Mobilebet. The betting site is part of the Co-Gaming group (the same people that run ComeOn) and these guys pride themselves on running an open, honest and fair book with top customer loyalty rewards.

Everything about Mobilebet is set up to reward regular bettors and this is clear straight away with their no-nonsense low stake £10 matched free bet introductory offer. Register and bet £10 within 14 days at 1/2+ odds and get a £10 free bet token. The token is not restricted and has a long expiry time of 30 days.

If you choose to you could instead take a 100% matched first deposit bonus for the casino. You can read more about this in our full review.

You will notice once you've played through your bonus that you will have earned thousands of points. Visit the shop where you will see you can exchange these for free bets, reloads, casino spins and even cash. Points are earned for everything from betting to just logging in each day, effectively giving you a reward on every action you perform. Read our Mobilebet review for more about this.

  • £10 Free Bet – Bet £10 (evs+) get £10 free, as simple as that.
  • Epic Loyalty for Existing Customers – Industry leading points scheme.
  • Honesty is the Best Policy – No hidden terms, just open and honest betting.
BetBright
BetBright

BetBright are different to most new sites in that they have built almost everything in house to allow them to deliver the site they want you to have. There is an essential focus on the user far beyond what you get with many sites, especially new ones.

The company, based in Ireland, was established by a range of experienced professionals from a diverse selection of industries, not just from betting and gaming. This, along with the independent product, creates a site that punches well above its weight. A bookie perfect for anyone looking for a regular bet, they have an assortment of high value cash back promotions and very honest value prices.

  • Strong Independent Focus – Not driven by the crowd, unique product.
  • Built on Different Values – Focus on the punter not the share holder.
  • Big Ambitions – This will be one of the big betting sites of the future with very good promotions and features already.
Terms & conditions apply. 18+.
Royal Panda
Royal Panda

It is easy to look at Royal Panda as a casino-sportbook but that would be unfair considering you can bet on more markets and sports than with most high street bookies. Established only five years ago the brand has achieved a remarkable rise, thanks mainly due to its strong focus on the average customer and both innovative and unique design.

The welcome offer for joining Royal Panda is simple and easy, but also highly useful. On settlement of your first bet, or series of wagers, worth £20+ (all must be at evens+), RP will match that amount as a free bet of £20. The free bet can be used on any wager of evs+ and won't expire for 90 days. There is also a casino promotion available explained in our main review.

Royal Panda are independent and this allows them to deliver a bespoke site without compromising their ethos. The loyalty points scheme is of particular not for its value to regular customers. A perfect combination of products and easy to see why already they have been lauded by regular users.

  • Matched £20 Free Bet – Bet £20 (evens+) get a £20 free bet.
  • Perfect All-Rounder – Complete Sports and Gaming Combination.
  • Independent & User Focuses – Designed with lots of experience to reward the normal customer.
Mintbet
Mintbet

Mintbet is a new site powered by FSB technology, giving it a very fast interface and intelligible menu navigation. While the site may look a little 'out of the box' it is in fact born from the re-branding of an independent family run Irish retail bookmaker. With over 40 years experience in the game they have created a very well stocked site with far more market depth and features than you would get with a typical new bookmaker. Including full horse and dog racing, both with best prices guarantee.

The ethos of the company is to be loyalty to customers. You can see this in their introductory offer, which rewards loyalty with up to over £520 in free bets by giving new users the opportunity to earn a £10 free bet each week for the first year. Get a £10 free token if you wager 10 x £10 evens+ bets within a week. Should you miss a week there is no problem, you can start again any time you like.

Existing customers get further rewards through just good honest regular offers. Reliable deals such as all sports acca insurance, money back second and accumulator bonuses provide consistent value without needing to constantly check for new offers. They site also has features such as cash back, a mobile app and a full Mirogaming casino

  • £10/Week First Year up to £520 in Free Bets – £10 free each week you place ten £10+ (evens+) bets. No penalty for missing a week.
  • Re-brand of Irish Family Bookmaker – 40+ Years of experience, lots of markets, much better than most new sites.
  • No Unattainable Offers – Focus on providing good long terms offers that reward you consistently.
Terms & conditions apply. 18+.
Energybet
Energybet

Energybet are a new UK licensed betting site and the sports arm associated with Energycasino. If you haven't heard of Energycasino they have been around since 2012 generating, in a very short space of time, a great reputation for rewarding users with huge payout rates and one of the best loyalty schemes.

A lot of expectation then for the new online bookmaker and so far, they have not disappointed and that is also backed up when you see the range of sports on offer which includes all the classics alongside a suite of more unusual sports, eSports and specials.

The Energy Points program is great value too with a huge range of bonuses and merchandise available in the shop. It is rare to get points for sports betting so this makes a nice addition.

  • Vibrant Site - Different to typical online bookies.
  • Energy Points - Earn points for sports & casino, convert to cash or prizes.
  • Different Markets - New and fresh site with markets hard to find elsewhere.
Terms & conditions apply. 18+.
Sport Nation
Sport Nation

Sport Nation (formerly Bet On Brazil) are a new betting site with a focus on football but with all the other markets and features a standard punter would ever need. The company want to try to break the cycle and don't want to just create another generic bland bookie. They've got their sights set on providing a new type of entertaining sportsbook with a focus on customer loyalty.

A truly must have bookie for football bettors in particular with news, results and blog section that even the biggest brands would struggle to compete with. To go with this there are a range of top level acca offers, free bet clubs and loyalty rewards point to look forward to. Points can be exchanged for hundreds of products in the shop with a range to suit all types of punters. This is a bookie with promotions and markets to suit higher stakes punters as well as lower stakes too.

There is live betting available, cash out, casino, live casino, good customer service and decent banking methods available. Regular daily price boosts are fantastic and they also value loyal custom with live betting and free bet clubs each week.

  • Big Bettors - Higher stakes offers available.
  • Customer Focus – Strong focus on loyalty.
  • Top Footy Bookie – Great for any regular football punter.
Terms & conditions apply. 18+.
Grosvenor Sports
Grosvenor Sports

Grosvenor are one of the most recognisable names in the UK, running casinos since the early 1970's, they are now Britain's biggest casino brand. The famous operator now has a sportbook, but unlike other casino sites with sports products this one isn't half baked. There are more markets and features available here than with some self-proclaimed sports bookies, with horse racing down to chess, politics and squash all covered.

New customers who register and deposit now will receive a double the odds boost on any bet up to £20 which can be applied to any sports markets you like within 60 days. This need not necessarily be your first bet, you can choose when to apply the token. All winnings are cash, including extra winning. Skrill and Neteller first deposits will not apply. Read our review for full terms.

This is the best site I have seen in ages for all-round bettors, those of us that like to play games and tables but also want the convenience of having a fully resourced sportsbook available. Unless you wager on some really strange markets or bet types you've got everything you need here and you can also bet from one account balance. The Grosvenor loyalty scheme is also famously good value.

  • Double Winnings Any Bet - £20 stake max, 2x winnings in cash.
  • Horse Racing & More - More markets than most casino-sports sections.
  • Play Points - World Class Loyalty Program and Prizes.
Terms & conditions apply. 18+.
Genting Bet
Genting Bet

If you've ever been out to a city centre to play casino then you will likely have played in, or at least seen, a Genting Casino. The company have been around for over half a century and have established themselves as one of the biggest gambling operators in the world. Genting now run an online sportsbook, called Genting Bet, and as you would expect from such a big experienced brand this is a top quality sports betting site.

When you register Genting Bet will give you insurance on your first £10 bet. If the first wager you place (evens+) loses they will give you a £10 free bet token to have another go. The free bet is available for two weeks and can be bet on anything with a price up to 4/1. You will also get a 100% casino bonus on your first deposit up to £50 (see full review for terms).

Genting Bet is much more sophisticated than your typical casino-sports offering. They have all major sports (inc horse racing) as well as plenty of minor and more niche events. Good regular promos are available, such as acca insurance and best prices on racing. Of course this is also one of the best casinos in the world so if you like to play games as well as bet I doubt you will get better than this.

  • £10 First Bet Insurance – Bet £10+ at evens or more, get £10 free if it loses.
  • Matched Casino Bonus up to £50 – 50x wagering requirement in 30 Days.
  • Vast Global Brand – Huge amounts of experience and lots of resources.
Terms & conditions apply. 18+.
ComeOn
ComeOn

ComeOn are changing the industry when it comes to online betting rewards with one of the best loyalty schemes available. They were launched back in 2010 and are based out of Malta. In the same way that Tesco changed the way we shop when they brought in the clubcard in the 1990's, ComeOn are changing the way we are rewarded from our weekly wagers.

New players can in fact claim two deals when they sign up. The first is a £10 free bet on sports and the second is a 100% casino first deposit bonus up to £25 along with 20 casino spins . This makes them the only operator to allow you to take both sports and casino bonuses at the same time.

The bookie pride themselves on open and honest terms and this is evident all the way through the site. ComeOn loyalty points can be earned for everything you do on the site, not just betting. Get points for signing up, verifying your email, sending in ID, logging in each day, depositing cash, withdrawing cash and more. Claim 10 points for every £1 bet on singles up to 100 for every £1 on a 10+ accumulator. Points can be exchanged in the ComeOn shop for casino spins, reload bonuses, free bets and even real cash.

This is a betting site for someone who wants to bet regularly and be rewarded. The bookie also run other loyalty promos and free bets on top of the point system. They have all the main markets the usual player would need and the site itself is really nice to use.

  • £10 Free Bet, £25 Casino Bonus & 20 Casino Spins
  • Player Points – Best loyalty scheme around.
  • Open and Honest – Clear terms, very little small print, a great betting site.
RaceBets
RaceBets

RaceBets are the best horse and greyhound only racing bookmaker in the world. They have been around longer than you might think (since 2005) and are one of Germany's biggest bookies. They offer some of the biggest market depth on 250,000 races a year from over 40 different countries.

New racing punters at RaceBets can claim a very good introductory bonus offer, which you can read about in the main review. This isn't really the main reason to try these guys out, with HD streaming from all over the world and a bigger choice of global racing markets than any other UK licensed site.

In terms of regular racing promotions you will not find a more comprehensive package anywhere else. For every race you bet on you are covered by a deal meaning you are always getting added value. In terms of features this site is immense, with actually useful editorials, blogs, tips and form guides. For more about RaceBets see our full review.

  • Global Racing - Deals, streaming and features covering racing from everywhere on the planet.
  • Loads of Racing Offers - BOG, Insurance, Free Bets & Money Back deals.
  • Racing Specialist - Racing only bookie with the focus to deliver.
Terms & conditions apply. 18+.
bet-at-home
bet-at-home

Bet-at-home are one of Europe's oldest, biggest and most respected bookmakers. They have in fact been around since 1999 and although largely unknown in the UK they are have a very large sportsbook and are known for the ethical way in which they run themselves.

To give you a decent chance of tying out Bet-at-Home we have arranged a special bonus exclusively for our visitors. Register, verify your account, deposit and bet £10+. For this you will receive a £10 bonus voucher by email within two days. This welcome promotion cannot be claimed direct, for more in depth instructions on how to claim see our full review.

The £10 free bonus can be split up as you like on any sports, live or virtual markets. To withdraw you only need to turnover the bonus 3x at odds of 1/2+ in 180 days. These are incredibly good terms when compared with other similar bonus offers.

Bet-at-Home are a great betting site for wagering on less common sports, especially continental markets and those not so well covered in by most UK bookies. This is a great bookmaker for those that just want good honest odds and terms in place of a million and one flashy promos.

  • £10 Matched Bet Bonus - Simply join, verify your account, bet £10+ and get a £10 voucher within 2 days via email, 3x rollover 1/2+ odds in 180 days.
  • Continental Giant - Distinguished European Betting Site.
  • No Catches - Very above board with clear and fair terms.
Terms & conditions apply. 18+.
Winner
Winner

Winner started back in 2011 and from the outset the looked to the very top to set their benchmark. The bookie have very similar sign up and regular promotions to Bet365, Coral, Ladbrokes and Betfred, if every bookie based themselves on these top bookies the world of online betting would be an even better place.

Winner match industry leading footy, tennis and American Sports accumulator bonuses and they will give you an additional mobile bonuses, if you bet that way. Similar to Coral they run faller insurance in the jump season and beaten by a length in the flat horse racing season. They match Betfred's Lucky 15/31/63 bonuses and they run daily price boosts and special offers similar to Ladbrokes. The acca club also gives you £5 free each week if you place 5 x £5 accas in a week.

The betting site also has its own edge giving cashback for loyalty with money back on horse racing, tennis and golf for regular betting. Winner have created a one stop shop betting package by taking the best offers and features from the top bookies.

  • Big Betting Site For Proper Punters
  • Top Loyalty Rewards – Points, mobile money back, top acca bonus, lucky 15 & horse racing deals.
  • Big Site – Lots of markets and features.
Terms & conditions apply. 18+.
32Red
32Red

You can guess the origins of this betting sites from their name, 32Red; these guys have been going for over 15 years and run one of the most exciting, engaging and successful online casinos in the world.

The first sportsbook from this bookie was a little underwhelming so 32Red, a British company based in Gibraltar, re-launched their sportsbook with a whole new design and set of promotions. By taking sports more seriously they have created a very attractive package with a far bigger market depth and range of features than you might expect.

If you are a sports only bettor then this site isn't for you but if you are someone who wants access to a world class casino with more games than you can image but also want a great integrated sportsbook on the side then this is one of the best betting sites you can sign up with.

Most 32Red promotions are crossover with the casino but they do have some great daily price boosts as well as good honest value odds.

  • Unique Welcome Offer - See Review For More
  • World Class Casino – Not a sportsbook with a casino, a casino with a nice sportsbook.
  • Great Interface – The 32Red sport site is a dream to use.
Terms & conditions apply. 18+.
SuperLenny
SuperLenny

SuperLenny are the quirkiest new sports bookie we list, their tag line goes " Deer to Bet different" and their mascot is a guy with a deer's head! They originally come from Sweden, now based in Malta, and they haven't lost that Scandinavian humour. This is another example of a very successful casino that have opened a sportsbook, not the biggest or best around but for the average punter the simplicity provides a welcome change from colossal sites such as William Hill or Ladbrokes.

SuperLenny don't have many regular promotions but similar to ComeOn they have their own loyalty system known as "BUX". You can earn bux for betting and for completing assignments (such as placing a certain number of different types of bets). Bux can be exchanged in the casino for free spins and other rewards.

This is a great new betting site for anyone who wants to simple sportsbook with all the major bets you will need but with a great looking casino alongside. Most SuperLenny rewards are for the casino so this is a site for any punter looking for a great hybrid site that doesn't take itself too seriously.

  • Super Lenny, Super Quirky
  • Earn BUX – Get free spins in the casino for betting on sports.
  • Quirky and Funny – Sure to make you laugh, either with them or at them.

Only Bet with Licensed Bookmakers and Betting Sites

There are a few things you should look for when you sign up to a new betting site, the most important of which is are they licenced to operate in the UK. Before we get into this I want to tell you that we only list UK licenced bookmakers at LatestBettingOffers.co.uk and so you and your funds are protected under UK law with any betting site you register with through us.

It is illegal for betting sites to operate in the UK without a licence issued by the Gambling Commission. All operators must show their licence at the bottom of their pages and so one easy way to check is simply to scroll to the end of the home page and check their licencing details. Below is an example from a leading online betting site. You can also visit the Gambling Commission directly and search for the operators website, this should bring up their licence number and details. If this information is not displayed on the home page then this should be a warning that the bookie may be unlicensed.

bet365 licence

Not all bookies are licenced in their own name but are licenced under the name of a holding company (e.g. NetBet are licenced under Cosmo Gaming Company Limited) and some are licenced under the name of the platform that runs the site (e.g. Titanbet and Winner are both licenced under PT Entertainment Services Limited). Either way the name of all sites under that licence will be listed on the Gambling Commission licence page, so long as the site name appears there you are covered by law.

The Gambling Act 2005 and amendment of 2014 give you some basic protections. It ensures:

  • An open and honest industry, such as clear terms and offers and no misleading information.
  • Responsible Gambling and the protection of minors and venerable age groups.
  • Bookies must know their customers to prevent crime and fraud, this is why you have to prove your age, address and location.
  • Providers hold your funds in a separate secured account.
  • They must take complaints seriously and do all they can to resolve them and if they cannot they must use a betting adjudication service such as the Independent Betting Adjudication Service (IBAS).

If you choose to bet with an unlicensed bookie then you will have no legal protection in the UK. If the unlicensed betting site decides to close down, not pay out or even sell your bank details then there is little that UK law enforcement can do to stop them.

There are so many great licenced UK online bookmakers with great offers, odds and features it really makes very little sense to bet with an unlicensed operator.