Loyalty Bonuses & Free Bets For Existing Customers

Customer LoyaltyMany aspects of modern life encourage us to shop around to always make sure we are getting the best deal. Unfortunately this means existing customer loyalty is not as important to many companies as it used to be. There are many great betting sites available in the UK operating in a highly competitive environment. This means punters can shop around for depth of market, the best odds and top offers on a bet by bet basis.

The problem is many of us bet with a bookie because we enjoy betting with them not just because of a great introductory offers and regular promotions. When you come back every week and place your bets with a betting site you want to feel this is recognised and rewarded by the bookie. Some bookmakers are much better than others at offering loyalty points, bonuses and free bets and in this section we show you some of the best regular loyalty deals around from UK bookmakers.

New Customer? This page looks at loyalty bookmakers and existing customer retention promotions, looking for sign up offers see our free bets page.

Latest Loyalty Promotions


Bet £25, one or several bets, any markets or sports, evens+, do this between Monday & Thursday, get £5 free bet online & £5 free in store
T&Cs apply 18+
Offer available for one bet of your choice daily, stake up to £50 (no min), any sport or markets, all singles, pre-event or in play - all cash winnings
T&Cs apply 18+
Pick any bet to boost, stake up to £200 and get paid all extra winnings in cash, you can claim this once/day with no minimum or maximum odds
T&Cs apply 18+
If you've never bet on the Betfair exhange get your 1st fiver risk free, opt in first to claim. Qualifying bet must settle within 7 days.
T&Cs apply 18+
Receive a £/€1,000,000 Pot. Answer the chosen number of questions while either splitting the pot or going all in. Money left in the pot after all the questions are answered is yours to keep. One free entry per customer to a £/€1,000,000 pot £/€20 version of the game. T&Cs apply.
T&Cs apply 18+


FIFA 2018 World Cup
All customer free bets and other betting offers & tournament information

Horse Racing

Opt in & back a winner 4/1+ winner in selected ITV races & get a free bet equal to stake up to £100, bet free bet winnings once at 1/5+ to withdraw
T&Cs apply 18+
Pick the winner in 4 selected races, get them all correct and win (tiebreaker if tied) £1k cash, £10k on Saturday's. Play daily, account only needed
T&Cs apply 18+
Free to enter for all customers, one entry each week. Pick 7 winners in 7 races to win or share £100,000 in real cash + consolation prizes
T&Cs apply 18+
£5-25 win (+ win part E/W) bets returned as free bet (£5 min, £20 max, valid 24hrs) if 2nd in any 6+ runner ITV race. 1/2+ odds, £60 max/day
T&Cs apply 18+

Other Sports and Non-Sports

Visit our Wimbledon page for all event specific deals for all customers
Visit our Open Champs Golf page for all the latest promotions for the major
Best eSports bookie now with acca insurance on 5+ multiples, 3/10+ odds / leg, min stake £2, max refund £25, money back as a freebet valid 7 days
T&Cs apply 18+
10% of weekly tennis bet loses back (Mon-Sun) back up to £100 in cash, no min odds or other requirements, minimum cash back £1
T&Cs apply 18+
Stake back if your player retires in any ATP, WTA and Grand Slam game after the first set. Money back as a free bet up to £50k
T&Cs apply 18+
Place a £1-10 bet, evens+ odds, for the first time on any virtual sports with Ladbrokes and get a matched free bet token to wager again, valid 3 days
T&Cs apply 18+

Click Here For Accumulator Loyalty Offers

Best Bookmakers For Loyalty Offers

ladbrokesLadbrokes - Add Value To Your Own Bets
The best betting site for loyalty if you want to have the most flexibility has to be Ladbrokes. All customers can boost the odds on the pre-event bet of their choice up to once each day. This applies to stakes up to £50 with all winnings and extra winnings in cash. The bookie also run other odds boosts on top sports events pre-event and in play (e.g. odds boost on each half of live football games).
T&Cs Apply 18+
Odds Boost - 18+. Certain deposit methods excluded. Select odds boost in your account. Up to £/€50 bet at boosted odds only. Min one boost per day (or qualifying market). Excludes enhanced odds markets and complex multiples.
CoralCoral - Best Free Bet Club
For weekly rewards Coral are the best. Their Bet and Get club gives all customers who place a total of £25+ in bets from Monday to Thursday £10 in free bets. This is split into £5 online and £5 in store (see terms below). This is in addition to lots of regular free bet, insurance and double winnings offers for all sports, that are generally low stakes and therefore accessible to the typical punter.
T&Cs Apply 18+
18+. UK+IRE only. Time limits may apply. Opt-in required. Applies to 1+ bets totalling £25+ at odds of EVS or more settled before 23:59GMT on Thurs of offer week. Get £10 free bet (£5 online, £5 shop/Connect), must stake in full at odds of 1/2 or more on sports. Free bet valid until 23:59GMT on Sunday of offer week. No Cash-Out bets. Restrictions and T&Cs Apply.
Bet365Bet365 - Best All Round Value
If you bet regular and often and you want the security that you will be able to get the markets you want with good value odds and honest long term existing customer offers then there is no beating Bet365 in my opinion. They do not oversell their promotions and concessions, instead they are designed to be reliable and ever present, genuinely providing enhanced value with fair terms. The retention at Bet365 is outstanding, it is where I choose to bet most, there is a reason why.
T&Cs Apply 18+
BetVictorBetVictor - Best For Personal Rewards
I've never bet with a site that provides so many bonuses, free bets and spins to existing customers. They don't shout about this, you will only ever discover this as a loyal customer. BetVictor are spending most of their resources on rewarding consistent customers, which to me seems more fair. The offers they do have also tend to focus on providing the best odds or fairest terms and they also have the best free football prediction game, golden goal.
T&Cs Apply 18+
ComeOnComeOn - Best Loyalty Points & General Honesty
ComeOn have a different model, rather than lots of offers that only fit a few customers they instead focus on having a loyalty points scheme that works for everyone. As a customer you can earn points for betting and gaming but also for just logging in, verifying your mobile or documents, depositing and more. Points can be used for free bets, spins, bonuses and good quality merchandise in the shop. ComeOn are also a very honest operator in general favouring clarity over saleability.
T&Cs Apply 18+

Free Bet Clubs

Club Offer Total Bets Min Odds Details Read More
coral Coral Bet & Get Club £10 in Free Bets £25+ EVS (2.0) All Markets, Mon to Thurs Read More
betway Betway Free Bet Club £10 Free Bet £25+ (3+ Multiples) 2/1+ (cumulative) All Markets, Sat to Fri Read More
comeon ComeOn Free Bet Club £5 – £25 Free £50-250 (2+ picks) 2/1 (3.0) Any Markets, Mon to Thurs Read More
paddy power Paddy Power Rewards Club £10 Free Bet £50+ (5 x £10) 1/5 (1.20) All Markets, Mon to Sun Read More
10bet 10Bet Live Bet Club £10 Free Bet £50 (5 x £10) EVS (2.0) Any Live Markets, Mon to Sun Read More
Unibet In Play Free Bet Club £10 Free Bet £50 (5 x £10) EVS (2.0) Live Cricket, Darts, Tennis, Football, Mon to Sun Read More
Bet & Get Club, £10 Free Bets Weekly
coral bet and get club

Coral are a fantastic online bookmaker as it is for top level offers and regular rewards and now they have risen even higher in my estimation with their new weekly free bet club. To qualify all you need to to do is opt in and bet £25 or more at odds of evens+ between the start of Monday and end of Thursday each week. You can do this online or in store by linking your account to a Coral Connect card (register for this after signing up online). For this Coral will give you a £5 free bet online and a £5 free bet in store (£10 total) by 18:00 Friday. The free tokens are valid until the end of Sunday and can be used on any markets with odds of 1/2 or more.

The qualifying bet total is £25 overall but can be made up from as many smaller wagers as you like with no minimum stake amount, the wagers must settle by the end of Thursday and cannot be cashed out. These can be any bets – single, each-way, accumulator and even full cover bets such as Lucky 15’s. If you miss a week or more that’s no problem, just opt in the next week you are ready to claim. Unmissable new and existing punter deal from an already superb bookie.

To qualify bet either £25+ online or in store but you cannot combine your stakes (e.g. £15 online and then £10 in store will not count). You do not have to use both free bets, you could just one or the other although all customers can claim 2 x £5 free each week simply by having a Coral Connect card linked to an online account. Read our Coral Free Bet Club page for more.

T&Cs Apply, 18+ Only
Weekly £10 Multiple Free Bet Club

Place £25 in bets on accumulators, trebles or higher, in any one week (by end Friday) and get £10 in free bets. The £25 wagering requirement can be made up of one or a series of bets so long as the total is above £25, all sports and markets count with minimum overall odd of 2/1+ to qualify.

£10 Free is awarded as two free bets (2 x £5), the first is given by midday Saturday and is valid until midday Monday and the second allocated at 2pm Monday and is valid until 2pm Friday. The free tokens are unrestricted and so can be bet on what you like. This is a fantastic offer if, like me, you place weekly footy accas.

T&Cs Apply, 18+ Only
In Play Free Bet Club – Bet £50 Get £10
Unibet In Play Free Bet Club

This is one of the best regular loyalty offers around for punters who like to bet in play. With Unibet if you opt in each week and place five individual bets on any live football, cricket, darts, basketball or tennis covered on the site, they will give you a £10 free bet each week you meet the qualifying criteria.

Each qualifying bet must be £10 or more with odds of even or greater, single and multiple bets count. The week starts at 00:01 each Monday morning and finishes on Sunday at midnight, this means this free bet club covers all seven days, not all do!

T&Cs Apply, 18+ Only
Free Bet Club – £5 to £25 Weekly

ComeOn’s free bet club is back and this time has three levels giving customers a £5 up to £25 free token each week depending on how much you bet.

Opting in each week you will start at level 1 on Monday morning. Place £50+ in combo bets (doubles or greater, 2/1+ total odds) before Friday and you will get a £5 free bet, this will also unlock level 2. Complete level 2 (bet another £50) and get a £10 free bet, and if you complete level 3 (bet another £150) get the maximum £25 freebie (next level token overrides previous).

Not the biggest club of it’s type around but when taken alongside ComeOn’s hugely generous points scheme and honest bonuses it adds to already generous package. There are few better places for loyalty rewards than this bookmaker.

T&Cs Apply, 18+ Only
Live Bet Club – £10 Free Bet Weekly
10Bet Live Free Bet Club

10Bet are an a free bet club lovers paradise. Not only do they have one of the best range of all-sports offers, such as Acca Jacker (paying 10% to 60% cash bonuses on 5+ multiples), they now also have a weekly live bet club.

To qualify opt in each week and wager five bets in play of £10+ before the 23:59 on Sunday. Each in play bet must be a evens+ odds to count. The bets can be made up of any sports markets, and mixed as you like. Don’t forget to opt in each week to claim.

T&Cs Apply, 18+ Only
Rewards Club – Bet £50 Get £10 Free
Paddy Reward Club - Weekly Free Bet Club

Paddy Power are the latest online bookmaker to launch a loyalty club and it turns out it was worth the wait. The rewards club (opt in) is not the biggest in terms of amount free but it does come with some of the very best terms for a club of this type.

Place five wagers of £10 or more that settle within 30 days, on any sports, virtuals, events or markets that you like. The minimum qualifying bet price is just 1/5+ including combined odds in accumulators. The only restriction of note is that you can’t place all five qualifying bets on the same thing. You will then get a £10 free bet awarded the Monday after you meet the requirements that is then valid 7 days. There is also the option to claim this every week if you place the five bets between the start of Monday to end Sunday.

The PP rewards club is therefore more felxible than most others as you can earn free bets every week but if you don't want to bet that much you can earn less free bets over 30 days. See more on our rewards club page

T&Cs Apply, 18+ Only

Click To See More Accumulator Free Bet Clubs

Loyalty Points Schemes For Sports Betting

Scheme How to Earn Prizes Visit
comeon ComeOn Player Points Points for everything, betting, logging in, depositing, verifying Spend in shop on Free Spins, Bonuses, Free Bets, Merchandise
T&Cs apply 18+
betway Betway Plus Points 5 Points for every £10 wagered Redeem for bonuses, credits and Free Bets + move up VIP ladder
T&Cs apply 18+
sportnation Sport Nation Rewards Points for every £10 bet, more more multiples Exchange for top quality merchandise, range to suit all
T&Cs apply 18+
winner Winner Points 1 Point every £4.5 single, £2 multiple, £12 casino bet Move up levels and get bonuses from £12 to £2600 as you progress
T&Cs apply 18+
Loyalty Points
comeon loyalty points for existing customers sports and casino

In addition to other regular offers ComeOn give customers reward points not just for betting but for virtually everything you do on the site. Reward points can be exchanged in the ComeOn shop for anything from free bets, lottery tickets, free spins, prizes, real cash, reload bonuses and more.

Get player points for anything you do – 200 points for registration, 100 points just to verify email, 25 points each time you log in, 1000 point for sending in your ID and many more. Each time £10 is deposited get 50 points with 1000 points for the first withdrawal from the account.

Obviously get points for betting to, 10 points for every £1 single bet up to 100 points for a £1 ten-fold acca and 8 points for each £1 wagered in the casino. In the shop lottery tickets and prize entries start at 500 points, take a 20% reload bonus in exchange for 25000 points and even real cash such as £200 for 1920000 points.

This points scheme is also available from sister brand Mobilebet

T&Cs Apply, 18+ Only
Plus Points
betway plus points

Each time you bet on sports, casino or bingo earn tier tokens. Start off in the blue tier and move up through bronze, silver, gold, platinum and black. Each tier gives new privileges, benefits, awards and prizes. Tier tokens reset each month but you will be upgraded as soon as you earn enough points to move up to the next tier.

For each £10 wagered earn up to 10 tier tokens on bingo, 5 on casino slots, 2.5 on casino table games and 2.5 points on sports. See the Betway plus promotions page for more details, click the top left menu for tier structure. You cab redeem plus point for free bets, spins and bonuses too along the way.

T&Cs Apply, 18+ Only
Sport Nation Rewards Club
sport nation rewards club points breakdown

In typical fashion for Sport Nation they have come up with one of the best ways to reward loyalty with their rewards club. Similar to ComeOn earn points for betting, but differently those points can be exchanged for proper quality products.

Most loyalty clubs give you bonuses, free bets or low end merchandise, Sport Nation however have hundreds of products available to suit everyone. These range from small gift items costing a few thousands to luxury products such as TAG watches and Apple stuff.

Get 25 points for every ten pounds spent on sports singles or in the casino, if however you place multiples you can get more, up to 350 points for every £10 bet on a 5-fold+. For more about the rewards club read our dedicated page.

T&Cs Apply, 18+ Only
Points Loyalty Programme
winner points loyalty programme

Winner have a range of free bet loyalty rewards and now they have backed that up with a top notch loyalty points programme that pays out genuinely high awards. To be honest this is the best scheme for higher stakes bettors.

Every £4.50 placed on singles, £2 placed on multiples and £12 placed in the casino gets you one point. Each point earned brings you closer to moving up levels. When you reach level 2 (400 points) you get a £12 bonus. This can be taken either as a sports free bet (expires after 7 days) or a casino bonus (expires after 30 days with 30x rollover).

Level 3 earns you a £40 freebie and requires 1600 points. This carries on as you move up, level 5 (22,000 points) gives you £450 and a £50 VIP present. The final level, 7 (120,000 points) pays £2,100 plus a further £500 VIP present.

T&Cs Apply, 18+ Only

Boost Your Own Odds

Bet Boost
william hill bet boost feature

William Hill have an excellent retention offer that really does give you a reason to come back every day. They will let you pick on single pre-event or in play bet each day (can be single or straight accumulator) on which you can enhance your own odds.

The maximum stake limit is £200 and there are no minimum thresholds for either stake or odds. This fantastic feature for existing customers is one of the best ways to boost returns for punters who like to bet on a regular basis.

The higher stake limit and the fact you can also boost live bets means on average this is a better feature than the Ladbrokes Odds Boost.

T&Cs Apply, 18+ Only
Odds Boost
Ladbrokes Odds Boost

Odds Boost from Ladbrokes is a truly outstanding feature for loyal punters. Pick any pre-event singe bet you like (including accas) and boost your own odds.

Get one token every day from midnight that doesn’t expire until midnight (i.e 24 hours later). Use your odds boost on any sport or market. Bet up to £50 with no minimum odds or stake. All winnings are returned in cash. This is a great tool for putting control in your own hands, no need to be sucked in to backing a pre-selected odds enhancement, simply make your own.

Ladbrokes also boost odds for other markets, such as all the races in a selected horse racing meeting, in play bets for live football matches, and more.

T&Cs Apply, 18+ Only

Existing Customer Free Bets & Bonuses

£10 Greyhound Bonus

All new and existing customers can get their stake back up to £10 the first time they bet on on greyhound racing if the wager loses.

The bet must be 3/5+ odds to get get a matched free bet up to £10 to have another go should it not win. The free token is valid for greyhound racing bets with odds between 4/5 and 7/1 and expires after 7 days

See 10Bet promotions page or click ‘read more’ for additional terms. This is one of many offers form 10Bet for horse and greyhound racing, that included (depending on the time of year and meetings) insurance, money back 2nd and other free bet promos.

T&Cs Apply, 18+ Only
£10 Matched First Mobile Bet
netbet mobile first time free bet

The first time you place a bet on NetBet mobile get a matched bonus up to £10. Simply opt in through the promotions section and wager your first £10 mobile bet at odds of 3/5 (1.60)+, or if part of a multiple each selection must be 3/5+. Once this bet has settled you will be awarded a £10 free bet token within 24 hours for use on any sports markets over the next 7 days.

Use the free token at odds of 3/5+, token stake itself is not returned but any winnings are given in cash. The minimum qualifying bet is £10.

T&Cs Apply, 18+ Only
Mobile Betting Loyalty Bonuses
winner mobile loyalty free bets

Winner have a ton of mobile betting loyalty reward all listed on their promotions page. Basically for every 20 £10+ (evens+) bets placed in play on football, tennis, horse racing, US sports, as well as darts and snooker, on your mobile within a calendar month, you will get a £10 free bet. This also applies to pre-race bets on horse racing. Minimum odds of evens apply.

These offers are mobile only so make sure you download the app after signing up and place these bets this way to qualify. For regular punters these bonuses rally do add up, another way of thinking about is is 5% money back! You can claim this up to 20x each month too.

T&Cs Apply, 18+ Only

Free Prediction Games – Cash Prizes

Golden Goal
Golden Goal By BetVictor

Great new completely free Premier League goalscorer prediction game from BetVictor available during the Premier League season. There are no deposit or betting requirements and the game is open to all BetVictor customers.

Pick the correct score, first player to score and the time of the goal in the Sunday late kick off each week (or other game if no Sunday matches) and if you guess right win (or share) at least £25k in real cash.

Each week the prize will rollover if nobody wins with a further £25,000 added. Not a bad deal for nothing! For more details and terms click below.

T&Cs Apply, 18+ Only
Lucky 7

William Hill are not known for producing many completely free games, but when they do launch them they tend to be quite incredible. The Lucky 7 horse racing prediction feature is a completely free game to any account holder, no depositing or betting required. Each week pick 7 winners in 7 selected horse races, if you get them all right you win, or share, a large jackpot of £100,000 in genuine cash.

This is not the easiest game in the world to win but for free it is certainly worth playing just to be in with a chance of winning such a high jackpot. There are also consolation prizes for the highest placed player if nobody wins the jackpot. For more about Lucky 7 click below.

T&Cs Apply, 18+ Only
4 To Score & 4 To Win
betway 4 to win free horse racing prediction game

4 to score is a free prediction game from Betway and it is different to most others. Instead of predicting the correct score or goalscorers in specific matches, instead you pick the first team to score amongst the Saturday 3pm kick off’s from England’s top four divisions.

You only need an account to play this game, you don’t need to meet any qualifying bet amounts. If you win you will get, or share, a real cash prize of £25,000.

4 to win is a daily horse racing prediction game that lets you pick four winners from four selected races. If you get them all right you can win £1,000 in cash or on a Saturday £10,000. Also predict the total winning distance which is used as tiebreaker if needed.

T&Cs Apply, 18+ Only

Regular Customer Bet Specials

Footy Jackpot Just £1
coral the football jackpot

Not a free offer but certainly a great promotion that encourages you to keep your footy bets with Coral. This feature is available during the main English league season. Each week pick the results (W-D-W) of 15 selected football games by Saturday 3pm. If you want to play multiple lines then there is the option to select more than one result per game. Now select a stake/line from 25p to £1 (min bet £1).

For 15 correct win 70% of the net pool (or share if multiple winners), guaranteed to be at least £100k. For 14/15 win (or share) the 1st dividend equal to 20% of the net pool, guaranteed £20k, or 13/14 win (or share) the 2nd dividend equating to 10% of the overall net pool, again guaranteed at £10k. If no one wins the top prize the pool rolls over each week too.

T&Cs Apply, 18+ Only