Horse Racing Betting Sites & Offers

Horse RacingHorse Racing is responsible for pumping nearly £5 billion into the UK economy each year and is estimated to employ over 100,000 people, whether directly or indirectly. In Britain we have up to around 7000 thoroughbred horse owners and that race in 10,000 races each year, equating to about 100,000 runners. Each year in the UK alone it is said 7 million people attend race meetings and over 400 million people globally. As a consequence every betting site worth their salt provide horse racing markets and more importantly horse racing offers. 12 million people placed horse racing bets last year in the UK, higher than any other sports market.

The money floating around in this industry means you are seriously never short of a deal, especially for big meetings and races. In this guide you will find a comprehensive list of all horse racing promotions from the regular long expiry deals to the very latest betting offers that may only be around for a matter of hours.

New customer horse racing sign up promotions are found on our home page. The very latest offers are listed below and detailed regular offers can be found below.

Second Place Refund

Stake Back 2nd & 1/4 Odds – ITV Racing Handicaps
SATURDAY (Ayr 2:35, 3:10 & 3:45 & Newbury 3:25), max refund £25 as a bonus
Stake Back Second to the Favourite
Pontefract (Thu) Newbury (Fri & Sat) Naas (Sun) Leicester (Mon 25th Sept)
Half A Length Or Less – Yarmouth (21st Sept)
If your horse is beaten into 2nd in any race stake refund up to £25
Second Place Refund (£5-25) All Live ITV Racing
Stake refund in all live ITV or ITV4 races with six or more runners
Paddy Power
Money Back 2nd/3rd & 4th | Two Races Daily
Money back (£25 max) if 2nd, 3rd or 4th in two races everyday this month
888 Sport
Beaten By Head – One Meeting Daily
Stake back if beaten by a head in selected daily meeting, £5 - £25

Horse Racing Free Bets

Bet £10 on Virtuals Horses For £5 Free Bet
Bet £10+ virtual racing (evens+) & get a £5 free bet for real horse racing
ITV 4/1 & Feature Race Risk Free Bet Offer
Pick a 4/1+ winner in a live TV or feature race & get a risk free bet on next race
All ITV Races, Back A 3/1+ Winner – Get A Free Bet
In any live ITV / ITV4 race this week, SP of 3/1+, get a freebet to £25

Money Back & Insurance Offers

50% Cash Back on Loses up to £200
Join and bet on any racing, 50% loses back in CASH, min refund £25
888 Sport
Beaten By Head or Less Money Back
Bet £5+ on flat racing and if your nag if beaten by head refund up to £25
Money Back Beaten By a Length
Selected Races - Refund to £25 if beaten to 2nd by a length or less
Run For Your Money, Or Stake Back
Honest bookie, if horse loses all chance at start get a no quibble refund
One Meeting Each Day – Length Loss Refund
For 1 meeting each day this month, refund in any race up to a maximum of £25
Daily Length Loss Stake Back
New a meeting each day, stake back up to £25 if your horse loses by a length
Racing Outsider Money Back Special
Horse beaten to 2nd by a 10/1+ (SP) outsider get your stake back £5-25
Horse Racing Bet Insurance From RaceBets
Beaten by a nose, refuse to race, 1st Fence Faller refund & 1st past post payout
Free Bet if 2nd By a Head or Less – All Flat
£5 to £20 win stakes back if second by a head or less in any UK flat race
William Hill
Horse Racing Accumulator Insurance!
William Hill's all sports 5+ acca insurance also applies to race winner multiples!
5% Back on your Horse Racing Bets
Bet 20 times on horse racing at evens or more and get 5% back up to £10
Beaten by a Head Money Back – Flat Races
Refund up to £10 (min stake £5) if your horse is beaten by a head or less
ITV Length Loss Stake Back
Beaten by a length in any ITV race, get your bet back £10 up to £25
Money Back If Beaten By A Head
If your horse places 2nd by less than a head get up to £10 back as a bonus.
Fair Play Money Back on Horse Racing
Horse fails to start? Get a refund to a maximum of £100 with Boylesports
888 Sport
Money Back If Beaten By A 20/1+ Outsider
Back a horse (£5+) and if tis beaten by a 20/1+ outsider, stake returned to £25

Bonus Winnings

Double Winnings If Horse Wins By 3+ Lengths
Offer valid for 1 race/day, Extra winnings paid as free bet up to £100
William Hill
2 Clear – 15% Flat Racing 2+ Length Win Bonus
For selected & all ITV TV flat race,s with 6+ runners, get up to £100 extra bonus
Stake & Payout Bonuses on Foreign Racing
5% US, 10% Mauritius & India, 10% Extra if UK or Irish horse wins abroad
Super Bonus Races – Up to 100%
Pick all-correct Lucky 15/31/63 for a 15%/50%/100% bonus on winnings
Aussie, NZ and Asian Tote Horse Racing Offer
Get best possible tote win dividend or middle dividend + 5% extra winnings

Odds and Place Offers

Price Promise All ITV & ITV4 Racing
Guaranteed BEST price on all horses for races live on ITV with Bet365
Best Price Guarantee Plus – UK & Irish Racing
Labrokes not only match the SP if your odds are lower they will BOOST them
Lucky 15/31/63 Cash Bonus OR Double Odds
All correct Lucky 15|31|63 = 10|20|25% extra winnings, just 1 correct 2x odds
Enhanced Odds For One Winner In A Lucky 63/31/15
Get 3/4/5 x the regular odds for only one winner in a lucky 15/31/63.
Best Odds Guaranteed ALL RACING
Stand out best odds gurantee offer on all horse racing by Bet365,
Australian Racing Best Fluctuation
Selected meetings take the highest price at track for entire betting period

Major Meetings, Races and Festivals

cheltenham festival
Biggest festival of the jump season, takes place over 5 days in March
grand national
Three days of racing at the Aintree Festival but all eyes are on the National
Two of the oldest of the five classic races to mark the new flat season
st leger
The St leger is the oldest and longest classic held at Donacster in September
Epsom hosts the Derby and Oaks classics at the start of June each year
It’s the quintessentially British festival, 5 days at the end of July
ebor festival
This 4 day mid-summer meeting hosts the richest handicap race in Europe
ebor festival
Flat season finale with 5 Champions Series finals including Champion Stakes
cheltenham open
National Hunt season gets underway proper in this November family meet
winter festival
Traditional boxing day & 27th festive meeting featuring King George Chase

Best Odds Guaranteed

Ladbrokes – Best Odds Guaranteed Plus

Ladbrokes BOG offer gives punters awesome value for UK and Irish racing as they will not only just match the starting price if your early price was lower they will in fact enhance the price by a minimum 10% (see table). The plus price applies to all stakes up to £200 for UK and Ireland and you can stream all races if you’ve bet just £1. Over time if you place your racing bets with Ladbrokes you really will boost your winnings. All extra winnings are paid in cash too.

The following table shows bookmakers that offer best odds guarantees on horse racing. We also show which bookmakers offer price promises and live streaming with minimum bet requirements to watch.

Bookmaker Best Odds Guaranteed Live Streaming Other Claim
Bet365 Bet365 All Races Yes, All, min bet £0.50 Price Promise Live ITV Races Claim
racebets RaceBets UK, Ireland, UAE & South Africa Yes, Worldwide Best Global Racing Offers Claim
Coral Coral UK + Ireland Yes, UK+I, min bet £1 Best Money Back Offers Claim
Betfred Betfred UK + Ireland Yes, UK+I, min bet £1 Lucky Bonuses & Totepool Claim
BetVictor BetVictor UK + Ireland Yes, UK+I and SA+UAE, min bet £1 Best For Value and Fairness Claim
Ladbrokes Ladbrokes UK + Ireland Yes, UK+I, min bet £1 Best Price PLUS Claim
William Hill William Hill UK + Ireland Yes, UK+I and SA, min bet £1 Bonuses for Winners Claim
888 Sport 888 Sport UK + Ireland Yes, UK+I, min bet £1 Best for Enhanced Odds Claim
Boylesports Boylesports UK + Ireland Yes, UK+I and SA+USA, min bet £1 Daily Racing Promotions Claim
Paddy Power Paddy Power UK + Ireland Yes, UK+I, min bet £1 Money Back 2nd Dialy Claim
Totesport Totesport UK + Ireland Yes, UK+I, min bet £1 Home of Tote Betting Claim
Betway Betway UK + Ireland Yes, UK+I, min bet £2 ITV Racing Second Refunds Claim
10Bet 10Bet UK + Ireland Yes, £1 Insurance & 2nd Place Claim
betbright betbright UK + Ireland Yes, £1 Beat by a Head Stake Return Claim
21Bet 21Bet UK + Ireland No Length Refund in ITV Races Claim UK + Ireland No Good Each Way Odds Claim
Bet365 UK + Ireland No Excellent on Mobile Claim
Genting UK + Ireland No Serious Casino Sportsbook Claim
itv racing
ITV Televised Horse Racing Promotions

UK and Irish horse racing broadcast on ITV or ITV4 attracts the very best betting offers from risk free bets for winners to money back if your horse loses. if you are betting on any live racing don’t just place your wagers with any old bookie, take a look at our ITV racing offers page to find some hugely valuable deals that will seriously add to your winnings over time.

Coral Beaten by a Length

For the UK and Irish flat season Coral run their ever popular money back on horses beaten by a length or less on all races. Money back as a free horse racing bet up to £25. Last season Coral awarded over 100,000 free tokens so definitely a good value deal. Applies to all ITV races as well as selected races and meetings daily


William Hill – High 5 Jump Racing Bonus/Refund

For a minimum of one National Hunt meeting every day, including all Friday and Saturday meetings and all races live on TV (ITV & ITV4), Hill’s will give all punters whose horse wins by five or more lengths a 25% winnings bonus up to £100 in free bets. If however your horse comes second to any horse who wins by 5+ lengths you can also get a stake refund up to £25.


Betfair Free Bets for 3/1+ ITV Winners

Betfair’s great value ITV racing deal is back. Simply pick any horse at 3/1+ (fixed price or SP) in an ITV (or ITV4) race and should it win get a free bet equal to your original wager up to £25. You can claim this in every single ITV race too.


William Hill – 2 Clear Flat Racing Bonus

For all ITV races live on TV, along with several selected daily races, William Hill will pay a 15% cash bonus on winnings if your horse wins by two or more lengths. Bonus is paid on winning up to £100 extra and can be claimed on every eligible race. See our 2 clear page for more.

Best Horse Racing Bookmakers

Price Promise & 4/1+ Offer for live ITV and feature Races, Best odds guarantee on all racing. Full streaming if you bet just £0.50 or more.
Horse racing specialist, more markets and promotions than anyone else. By far the best for international racing depth and features.
Best for Lucky and full cover bets, bonus offers, money back second flat season, faller insurance jump season. Traditional racing bookie.
Better places than anyone for biggest races, unique markets such as lengthen the odds. Fairest terms, e.g. money back horse doesn’t run.
Best faller insurance in jump season then beaten by length flat season. Top notch streaming (£1+ bet/race) and huge range of daily markets.
Free bets for 3/1+ winners in ITV races, each way edge markets and the best cash out system for live racing. Exchange and fixed odds markets.
Big racing sponsor with 2nd place insurance for ITV races and losing bet refunds if you are beaten by a 20/1+ outsider + live stream.
25% Win Bonuses for winning by 2 clear lengths flat racing and 5 lengths jump racing, up to £100/race + moneyback & other deals.
Massive amount of enhanced lines daily, excellent racing features from cash out to live broadcasts. Always a good offer on.
Daily price boosts and extra places, you will always find a deal with Laddies. Huge range of stats, lines, features, news and streams.
All the racing offers at some point in the season, including beaten by length, refund if your horse falls, money back 2nd and many more.
Modern horse racing betting site form the old and famous Tote. Best for Totepool bets and associated offers. Great ante-post markets too.
Stake Back Second in a meeting daily + beaten by a head for flat racing and horse faller cover for national hunt racing.

Horse Racing Betting Guide

Non-Runners and Disqualification

Horses fail to start the race all the time for many reasons, including last minute injuries, jockeys failing to turn up, indeed horses failing to turn up, overweight, underweight, disqualification, etc.

This of course can have an impact on your bet if you’ve backed a non-runner.  If you bet on the day of the race, once early prices have been released (generally around 9am) and your horse doesn’t run then you will get your stake back, in cash.

If, however, you’ve backed a horse ante-post (more than one day before the race) it is highly likely your bet will not be returned.  Not all bookmakers will do this, and for the biggest races (e.g. Grand National) many do offer non-runner no bet on ante-post markets.  It really is worth checking however as dropout rates can sometimes exceed 5% or more.


Given the fact that many bookies will not pay you out for non-runners with ante-post betting what is the point of placing them?  Well it is about weighing up the market.  Backing a horse very early, before much money has been staked, means you can sometimes get much better odds than waiting for the day itself.  It is up to you to balance the chances of that horse not running with the potential gain in price.

Ante-Post bets also generally do not qualify for best odds guarantees, so if the price goes the wrong way and the starting price is higher you won’t get that better price.

Starters Orders

Once a horse comes under starters orders (this means they are in the stalls or at the start line) then your bet is now live.  This means if for some reason your horse now fails to start, whips around or refuses to run you have in effect lost your bet.

There are however some bookies, such as BetVictor, that have offers such as ‘Run for your Money’, they will refund your stakes if this happens and so for regular racing punters betting with someone like this will pay off over time.

Stewards Decision

The race steward will make the final decision on the winner of a race and on any disqualifications.  All bookmakers adhere to these rulings, so if the race steward says the winner is disqualified then the bookie will have to pay you out on the second place and places will be adjusted.

Some of the better betting sites, Bet365 as an example again, will payout on both the original winner and the winner following a steward’s enquiry.  For long term racing value, it really pays off to bet with someone who provide favourable terms like this.

Rule 4

Odds of Non-Runner Percentage Deduction Pence in £
 1/9 or lower  90%  £0.90
 2/11 – 2/17  85%  £0.85
 1/4 – 1/5 80%  £0.80
 3/10 – 2/7  75%  £0.75
 2/5 – 1/3  70%  £0.70
 8/15 – 4/9  65%  £0.65
 8/13 – 4/7  60%  £0.60
 4/5 – 4/6  55%  £0.55
 20/21 – 5/6  50%  £0.50
 1/1 (Evens) – 6/5  45%  £0.45
 5/4 – 6/4  40%  £0.40
 8/5 – 7/4  35%  £0.35
 9/5 – 9/4  30%  £0.30
 12/5 – 3/1  25%  £0.25
 16/5 – 4/1  20%  £0.20
 9/2 – 11/2  15%  £0.15
 6/1 – 9/1  10%  £0.10
 10/1 – 14/1  5%  £0.05
 14/1 or higher  0%  £0.00

Rule 4 is a very old rule designed to give a standardised means of adjusting odds prices if horses do not run.  This is part of a set of rules (12 in total) that govern how bookmakers should treat bets when various circumstances happen.

Obviously when pricing a horse in a race the odds are relative to the chances of winning, which in turn related to the size of the field and the quality of the other horses in the race. If the odds on favourite pulls out of a race and you’ve backed a 10/1 outsider for example, then it stands to reason that this horse now has a greater chance of winning than the 10/1 you were given.  Rule 4 therefore is used to reduce the odds of the remaining horses in the field to reflect the new likelihood of a win.

The lower the odds on the horse that pulls out the higher the level of deduction on the rest of the field.  If an out and out favourite pulls out, at odds of 1/9 or lower, then the payout on all other horses in the race will be reduced by 90% or 90p in the pound.  This rate then decreases (see table), with a 10/1 withdrawn horse resulting in just a 5%, or 5p in the pound reduction.  Any horse that withdraws from a race with odds over 14/1 will have no effect on the other odds.

Some bookmakers have done away with the 5p rule (Bet365 for example).  This means if a horse between 10/1 – 14/1 withdraws from the field then your odds will not change.  On balance, for regular punters, it makes sense to bet with a bookie like this.

If multiple horses withdraw from a race the Rule 4 effect is cumulative up to a maximum deduction of 90%.  Rule 4 only applies up to starters orders.  If a horse comes under order but then doesn’t run the race your odds will stay at the original level.

If you have taken a money back offer and the race comes under Rule 4 terms the stake itself returned to you will not be reduced.

Payout Levels

The maximum you can win on a horse race varies between bookmakers, and within this varies between the grade or class of race.  The example below is from Bet365, renowned as the highest payers in the industry:

Top class 1, group 1 or grade 1 flat and jump racing carry the highest payouts, up to a few million with the bigger operators.  The lower the classification the lower the payment cap in general and some lower class or amateur racing can have limit as low as £1000 payouts.  Something to beware of if you are a big bettor or like to go for outsiders in low classification races.

This also applies to foreign races, when betting on racing outside the UK and Ireland it is worth checking the terms and conditions as bookies vary wildly.  A good option for international racing is a specialist such as Racebets, who have the most markets and generally the best terms.

Starting Price vs Fixed Odds

Is it better to take the starting price (SP) or the odds offered at the time of placing a bet?  With almost all top bookmakers now providing best odds guarantees it makes sense, if betting on the day, to always take the fixed odds.

Best price guarantees mean that if you back a horse, on the day after early prices are issued, and the SP is higher than you will automatically be given that higher price.  Of course, of the SP is lower you retain your originally higher fixed odds.  In this scenario, it really is worth always taking the price given when placing the bet.

If you are not betting with a best odds guaranteed bookie, then you really should be.  A list of those who offer the feature can be found further up this page.

Tote and Totepool Betting

Tote is a type of pari-mutual bet, this means instead of betting against a bookie directly you are betting against your peers to win a pot of money.

The size of your winnings is dependent on the overall amount of money bet on the race divided by the number of people who bet on that outcome.  This can often result in higher comparative odds against the standard fixed price.

Totepool bets are special types of tote bets that require you to predict several permutations.  For example, Scoop6 is a popular Totepool jackpot where you must pick the winner of 6 selected races.  If you win the jackpot can often be 6 or 7 figures.

The Tote used to be run by the British government and is now owned by Betfred.  The bookie licences out many tote and totepool bets to other bookmakers but on balance the Tote’s own betting site, Totesport, is the best place to place these bet types.  Totesport and Betfred offer bespoke offers and jackpots for totepool that others do not provide.

The nature of tote betting means these bet types rarely count towards offer terms for free bets, money back or bonuses, especially sign up offers.  Check the terms carefully if betting on the tote in connection to an offer.

Major Horse Racing Promotions and Terms

Faller Insurance

Mainly offered for National Hunt jump races in the UK and Ireland, faller insurance gives you your stake back should your horse fall during a race.  This occurs very often and, roughly 1 in 20 horses will fall in a jump race (varying depending on course, grade, conditions, etc.), and so again regular racing punters could get a lot of value from an offer like this.

Punters will get their stake back (generally up to £25) if their horse falls (anywhere, not just at a fence), is brought down by another horse or unseats its jockey (even if the horse itself doesn’t fall).

Available from the likes of Coral for all the biggest meetings this is a great promotion if used well.  Stakes are usually returned as a free bet or sometimes as a bonus, not as cash.

Length/Head/Nose Money Back

Money back if beaten by a set distance offers generally apply to flat racing (although some apply year round) and usually replace faller insurance when the season changes from jump to flat in the Spring each year.

With flat races contested over shorter distances than jump races (as little as 5 furlongs, just over half a mile), these offers can be very useful to punters.  Beaten by a head or nose deals can often be found covering all flat racing, whereas beaten by a length deals are applies generally to selected meetings.  Coral are a good bookmaker for beaten by a length offers.

Again money back is usually up to £25 and refunded as a free bet or bonus, rarely in cash.  These offers also only apply if your horse is beaten in second pale.  If second and third place both lose by less than a length you will only get your money back on the second placed horse.  See the table above for information on how distances are qualified.

Money Back Second & Money Back if you Lose

There are more money back second and second to the favourite offers now than ever before.  They do what they say on the tin, if you back a horse to win in a qualifying race and it finishes second (or second to the SP favourite) you will get your stake back, usually up to £25, as a free bet or bonus.

These deals are available daily from the likes of Paddy Power, Betfred, 10Bet and Boylesports and will apply usually to the major meeting, or race, of the day.

Some bookies, such as Paddy Power, run money back second, third and sometimes fourth for big races and on occasion (for the bigger televised races) will run money back if you lose.  Obviously these offers are crazy and should be taken advantage of when available.

Free Bets for Winners

By far the most popular regular horse racing offer are free bets for winners.  These come in several formats but are generally available for ITV and ITV4 racing.

Back a horse with minimum odds (usually 3/1+ or 4/1+) in a qualifying TV or feature race, and if it wins get a stake matched free bet in the next race.  The value of these deals are obvious.

Bet365’s 4/1+ offer for ITV and selected daily feature races is by far the best of all.  They will give you a stake matched free bet up to £50 (no minimum) in the next race if you pick a 4/1+ winner.  If you then go on to back another 4/1+ winner with your free bet you will get yet another free bet in the next race.  This carries on forever until you eventually lose an all winnings are in real, withdrawable, cash.