Horse Racing Betting Sites & Offers
Horse Racing is responsible for pumping nearly £5 billion into the UK economy each year and is estimated to employ over 100,000 people, whether directly or indirectly. In Britain we have up to around 7000 thoroughbred horse owners and that race in 10,000 races each year, equating to about 100,000 runners.
Each year in the UK alone it is said 7 million people attend race meetings and over 400 million people globally. As a consequence every betting site worth their salt provide horse racing markets and more importantly horse racing offers – 12 million people placed horse racing bets last year in the UK, higher than any other sports market. The money floating around in this industry means you are seriously never short of a deal, especially for big meetings and races.
In this guide you won’t find gimmicky temporary deals, rather we only list horse racing promotions that add proper value to horse racing bets in the long term. Further down we also discuss the best racing bookies sites along with a guide to betting on horse racing. For high profile race meetings through the year we also list short term offers our horse racing events pages.
All offers discussed on this page are open to all customers. Visit our Free Bets page for high value introductory offers for any event specific enhanced odds sign up promotions visit our home page. The very latest offers are listed below and detailed regular offers can be found below.
Best Odds Guaranteed & Live Streaming Bookmakers
|Bookmaker||Best Odds Guaranteed||Live Streaming||Other||Claim|
|UK, Ireland, UAE & South Africa||Yes, Worldwide, 40+ Countries, 2x More Than Any Other, No Bet Needed||Best Global Racing Offers, Racing Specialist||Claim|
|UK + Ireland||Yes, UK+I, UAE, Australia, Singapore & Latin America, min bet £0.50||Free Bets 3/1+ Winners in all live ITV races||Claim|
|UK + Ireland||Yes, UK+I, USA + Dubai, min bet £1||Insurance & Free Bet Offers||Claim|
|UK + Ireland||Yes, UK+I & Select Global, min bet £1||Lucky Bonuses & Totepool||Claim|
|UK + Ireland||Yes, UK+I & South Africa, USA + UAE, min bet £1||Best For Value and Fairness||Claim|
|UK + Ireland||Yes, UK+I & USA, min bet £1||Boost Your Own Odds||Claim|
|UK + Ireland||Yes, UK+I and South Africa, min bet £1||Bonuses for Winners||Claim|
|UK + Ireland||Yes, UK+I, min bet £1||Best for Enhanced Odds||Claim|
|UK + Ireland||Yes, UK+I and South Africa + USA, min bet £1||Daily Racing Promotions||Claim|
|UK + Ireland||Yes, UK+I, USA, Europe, UAE, Australia, min bet £1||Money Back 2nd & Extra Places Daily||Claim|
|UK + Ireland||Yes, UK+I & Select Global, min bet £1||Home of Tote Betting||Claim|
|UK + Ireland||Yes, UK+I, South Africa, USA, min bet £2||ITV Racing 2nd Place Refunds||Claim|
|UK + Ireland||Yes, UK+I, £1||Insurance & 2nd Place Deals||Claim|
|UK + Ireland||Yes, UK+I, £1||Beaten by a Head Stake Return||Claim|
|UK + Ireland||No||Good Each Way Odds||Claim|
|UK + Ireland||No||Excellent on Mobile||Claim|
|UK + Ireland||No||Serious Casino Sportsbook||Claim|
|ITV Racing||No||Big Stakes Bookie||Claim|
Featured Horse Racing Promotions
UK and Irish horse racing broadcast on ITV or ITV4 attracts the very best betting offers from risk free bets for winners to money back if your horse loses. if you are betting on any live racing don’t just place your wagers with any old bookie, take a look at our ITV racing offers page to find some hugely valuable deals that will seriously add to your winnings over time.
Horse Racing Free Bets and Bonuses
This is by far the best free bet club for horse racing, no surprise really as RaceBets are a dedicated racing bookie with more offers for the sport than any other betting site.
Unlike most free bet clubs this can be claimed daily, not weekly. To qualify stake £25 or more, as one or several wagers, at the selected daily meeting. This will include every major meeting in the UK and around the world. Meet this requirement and get a £5 free bet to be used in the next days selected race meeting.
For a select National Hunt meetings every day, including all races live on TV (ITV & ITV4), Hill’s will give all punters whose horse wins by five or more lengths a 15% winnings bonus up to £100 in free bets.
No stake minimum to qualify. If you bet £1+ on the race you will qualify for streaming. 6+ runners must participate in a race for this offer to count.
Free tokens are given within 1 hour in general, or by midday the following day at the latest. They can be used on any markets or selections with 4 days.
Betfair’s great value ITV racing deal is back. Simply pick any horse at 3/1+ (fixed price or SP) in an ITV (or ITV4) race and should it win get a free bet equal to your original wager up to £25.
You can claim this in every single ITV race. The free bets are generally given to customers withing 2 hours of the end of the race, they then remain valid for 48 hours and can be used for anything in the sportbook, not just racing.
For all ITV races live on TV, along with several selected daily races and big races abroad, William Hill will pay a 15% cash bonus on winnings if your horse wins by two or more lengths.
Bonus is paid on winning up to £100 extra as a free bet and can be claimed on every eligible race. Free bets are generally awarded within one hour and remain valid for 4 days, they can be used on any sports markets. See our 2 clear page for more.
This fantastic promotion from Ladbrokes allows you to pick one horse in each race at a selected daily meeting and boost your own odds.
This applies to stakes up to £200 with all winnings in cash. You don’t need to rely on finding price boosts or searching endlessly for the best odds, Ladbrokes give you the choice what prices you boost. This is in addition to their standard odds boost that lets you boost any bet you like once per day.
Betfred owner Fred Done invented the Lucky 15 in the 1970’s and to this day the bookie are still the place to go for Lucky 15, 31 and 63 bets on horse racing.
Should you get your lucky bet all correct then as standard you will get an unlimited cash bonus of 10% for a Lucky 15 or Yankee, 20% for a Lucky 31 or Canadian and 25% for a Lucky 63 or Heinz bet. Back an all correct Lucky from Betfred’s listed Super Bonus Races and those bonus amounts jump to 15%, 50% and 100% respectively.
If your bet goes the other way and you only got one selection correct then Betfred will give your 3x the odds on that pick for a Lucky 15, 4x for a Lucky 31 and 5x for a Lucky 63. These offers also apply to greyhound racing.
Horse Racing Money Back and Insurance Offers
If betting on high level live racing on TV it is hard to see why you would bet anywhere else other than Betway.
For every race shown live (with six or more starters) Betway will refund your stake a free bet if your horse comes second. This applies to all win bet (and win part of any each-way bet) from a minimum of £5 (or £2.50 each-way) up to £20, with odds above 1/2.
Tokens are valid for both awarded within and then valid for 24 hours and can be used on any single sports bets. Customers can claim up to £75 in free bets from this offer in any given raceday.
During the jump racing season Coral have been reliably providing faller insurance for many years, and with up to 1/20 horses falling this is can give a lot of value to regular racing punters.
Select meetings, usually covering all of the major ITV racing, get money back if your horse falls, unseats the jockey or is brought down, applies to win stakes from £1 up to £25. Money back as a free bet by 12pm next day, valid for any racing over the following 24 hours. No limit to the number of free bets or fallers you can claim on. Best and most reliable faller insurance offer around.
For the UK and Irish flat season Coral run their ever popular money back on horses beaten by a length or less on all selected races.
Money back as a free horse racing bet up to £25. Last season Coral awarded over 100,000 free tokens so definitely a good value deal. Applies to all ITV races as well as selected races and meetings daily
10Bet are very reliable for daily racing offers, whatever the season. During the flat season over the summer in the UK and Ireland you can get your stake back as a free bet up to £10 if your horse is second to the starting price favourite in one meeting each day.
During the jumps season get faller insurance for all races in one selected meeting each day, again up to £10. Free tokens are valid for a week and can be used on any horse racing at odds between 4/5 and 7/1. 10Bet cover all the top level meetings making these good offers if you are likely to place small win bets on these races any way.
888 Sport offer faller insurance each year without fail for one UK or Irish race each day during the National Hunt jump season.
Get your money back on any £5+ win bet for any races in the qualifying meeting if your horse should fall, unseat its jockey or be brought down by another runner. Maximum refund of £25, returned as a free bet token within 72 hours, valid for 7 days, can be used on any sports or markets.
This insurance isn’t really an offer at all, rather it is one of the best and most reliable features from a very honest and professional bookie.
With most betting sites once your horse has come under starters orders it is classed as a runner and should for any reason your horse loses all chance before it gets going you would simply lose your stake. With BetVictor however you will get your stake back in cash, to any amount, including all markets, if this happens.
Should the horse whip around, fail to come out or basically lose all chance at the start then you will get a refund. There is no gimmick attached to this, it is simply a good deal from a top racing site. The feature is applicable to all UK and Irish racing.
Free Jackpots and Predictions
There are few offers that are completely free to play, no bets required or deposits needed, yet pay out such a high jackpot amount as the Lucky 7 prediction game from William Hill.
To play you simply need to be a customer of William Hill. The game is played weekly, usually for Saturday races, and requires you to pick the winner in seven races selected by the bookie. Predict all the winners correctly and you can win (or share if several winners) £100,000 in cash. If nobody gets all 7 right there is a £1,000 consolation prize for highest placed account. For more terms and for more about the offer read more below.
Pick the winners of selected races daily and you could win, or share, £5000. This is free to anyone with a RaceBets account who has deposited and bet at least £10 in the past.
Predict the winner of six races and answer a themed multiple choice question. Guess all correct along with the answer to the question and you can win the cash jackpot.
Major Meetings, Races and Festivals
Best Horse Racing Bookmakers
Horse Racing Betting Guide
Non-Runners and Disqualification
Horses fail to start the race all the time for many reasons, including last minute injuries, jockeys failing to turn up, indeed horses failing to turn up, overweight, underweight, disqualification, etc.
This of course can have an impact on your bet if you’ve backed a non-runner. If you bet on the day of the race, once early prices have been released (generally around 9am) and your horse doesn’t run then you will get your stake back, in cash.
If, however, you’ve backed a horse ante-post (more than one day before the race) it is highly likely your bet will not be returned. Not all bookmakers will do this, and for the biggest races (e.g. Grand National) many do offer non-runner no bet on ante-post markets. It really is worth checking however as dropout rates can sometimes exceed 5% or more.
Given the fact that many bookies will not pay you out for non-runners with ante-post betting what is the point of placing them? Well it is about weighing up the market. Backing a horse very early, before much money has been staked, means you can sometimes get much better odds than waiting for the day itself. It is up to you to balance the chances of that horse not running with the potential gain in price.
Ante-Post bets also generally do not qualify for best odds guarantees, so if the price goes the wrong way and the starting price is higher you won’t get that better price.
Once a horse comes under starters orders (this means they are in the stalls or at the start line) then your bet is now live. This means if for some reason your horse now fails to start, whips around or refuses to run you have in effect lost your bet.
There are however some bookies, such as BetVictor, that have offers such as ‘Run for your Money’, they will refund your stakes if this happens and so for regular racing punters betting with someone like this will pay off over time.
The race steward will make the final decision on the winner of a race and on any disqualifications. All bookmakers adhere to these rulings, so if the race steward says the winner is disqualified then the bookie will have to pay you out on the second place and places will be adjusted.
Some of the better betting sites will payout on both the original winner and the winner following a steward’s enquiry. For long term racing value, it really pays off to bet with someone who provide favourable terms like this.
|Odds of Non-Runner||Percentage Deduction||Pence in £|
|1/9 or lower||90%||£0.90|
|2/11 – 2/17||85%||£0.85|
|1/4 – 1/5||80%||£0.80|
|3/10 – 2/7||75%||£0.75|
|2/5 – 1/3||70%||£0.70|
|8/15 – 4/9||65%||£0.65|
|8/13 – 4/7||60%||£0.60|
|4/5 – 4/6||55%||£0.55|
|20/21 – 5/6||50%||£0.50|
|1/1 (Evens) – 6/5||45%||£0.45|
|5/4 – 6/4||40%||£0.40|
|8/5 – 7/4||35%||£0.35|
|9/5 – 9/4||30%||£0.30|
|12/5 – 3/1||25%||£0.25|
|16/5 – 4/1||20%||£0.20|
|9/2 – 11/2||15%||£0.15|
|6/1 – 9/1||10%||£0.10|
|10/1 – 14/1||5%||£0.05|
|14/1 or higher||0%||£0.00|
Rule 4 is a very old rule designed to give a standardised means of adjusting odds prices if horses do not run. This is part of a set of rules (12 in total) that govern how bookmakers should treat bets when various circumstances happen.
Obviously when pricing a horse in a race the odds are relative to the chances of winning, which in turn related to the size of the field and the quality of the other horses in the race. If the odds on favourite pulls out of a race and you’ve backed a 10/1 outsider for example, then it stands to reason that this horse now has a greater chance of winning than the 10/1 you were given. Rule 4 therefore is used to reduce the odds of the remaining horses in the field to reflect the new likelihood of a win.
The lower the odds on the horse that pulls out the higher the level of deduction on the rest of the field. If an out and out favourite pulls out, at odds of 1/9 or lower, then the payout on all other horses in the race will be reduced by 90% or 90p in the pound. This rate then decreases (see table), with a 10/1 withdrawn horse resulting in just a 5%, or 5p in the pound reduction. Any horse that withdraws from a race with odds over 14/1 will have no effect on the other odds.
Some bookmakers have done away with the 5p rule (Ladbrokes for example). This means if a horse between 10/1 – 14/1 withdraws from the field then your odds will not change. On balance, for regular punters, it makes sense to bet with a bookie like this.
If multiple horses withdraw from a race the Rule 4 effect is cumulative up to a maximum deduction of 90%. Rule 4 only applies up to starters orders. If a horse comes under order but then doesn’t run the race your odds will stay at the original level.
If you have taken a money back offer and the race comes under Rule 4 terms the stake itself returned to you will not be reduced.
The maximum you can win on a horse race varies between bookmakers, and within this varies between the grade or class of race. The example below is from a high limits bookmaker, renowned as the highest payers in the industry:
Top class 1, group 1 or grade 1 flat and jump racing carry the highest payouts, up to a few million with the bigger operators. The lower the classification the lower the payment cap in general and some lower class or amateur racing can have limit as low as £1000 payouts. Something to beware of if you are a big bettor or like to go for outsiders in low classification races.
This also applies to foreign races, when betting on racing outside the UK and Ireland it is worth checking the terms and conditions as bookies vary wildly. A good option for international racing is a specialist such as Racebets, who have the most markets and generally the best terms.
Starting Price vs Fixed Odds
Is it better to take the starting price (SP) or the odds offered at the time of placing a bet? With almost all top bookmakers now providing best odds guarantees it makes sense, if betting on the day, to always take the fixed odds.
Best price guarantees mean that if you back a horse, on the day after early prices are issued, and the SP is higher than you will automatically be given that higher price. Of course, of the SP is lower you retain your originally higher fixed odds. In this scenario, it really is worth always taking the price given when placing the bet.
If you are not betting with a best odds guaranteed bookie, then you really should be. A list of those who offer the feature can be found further up this page.
Tote and Totepool Betting
Tote is a type of pari-mutual bet, this means instead of betting against a bookie directly you are betting against your peers to win a pot of money.
The size of your winnings is dependent on the overall amount of money bet on the race divided by the number of people who bet on that outcome. This can often result in higher comparative odds against the standard fixed price.
Totepool bets are special types of tote bets that require you to predict several permutations. For example, Scoop6 is a popular Totepool jackpot where you must pick the winner of 6 selected races. If you win the jackpot can often be 6 or 7 figures.
The Tote used to be run by the British government and is now owned by Betfred. The bookie licences out many tote and totepool bets to other bookmakers but on balance the Tote’s own betting site, Totesport, is the best place to place these bet types. Totesport and Betfred offer bespoke offers and jackpots for totepool that others do not provide.
The nature of tote betting means these bet types rarely count towards offer terms for free bets, money back or bonuses, especially sign up offers. Check the terms carefully if betting on the tote in connection to an offer.
Major Horse Racing Promotions and Terms
Mainly offered for National Hunt jump races in the UK and Ireland, faller insurance gives you your stake back should your horse fall during a race. This occurs very often and, roughly 1 in 20 horses will fall in a jump race (varying depending on course, grade, conditions, etc.), and so again regular racing punters could get a lot of value from an offer like this.
Punters will get their stake back (generally up to £25) if their horse falls (anywhere, not just at a fence), is brought down by another horse or unseats its jockey (even if the horse itself doesn’t fall).
Available from the likes of Coral for all the biggest meetings this is a great promotion if used well. Stakes are usually returned as a free bet or sometimes as a bonus, not as cash.
Length/Head/Nose Money Back
Money back if beaten by a set distance offers generally apply to flat racing (although some apply year round) and usually replace faller insurance when the season changes from jump to flat in the Spring each year.
With flat races contested over shorter distances than jump races (as little as 5 furlongs, just over half a mile), these offers can be very useful to punters. Beaten by a head or nose deals can often be found covering all flat racing, whereas beaten by a length deals are applies generally to selected meetings. Coral are a good bookmaker for beaten by a length offers.
Again money back is usually up to £25 and refunded as a free bet or bonus, rarely in cash. These offers also only apply if your horse is beaten in second pale. If second and third place both lose by less than a length you will only get your money back on the second placed horse. See the table above for information on how distances are qualified.
Money Back Second & Money Back if you Lose
There are more money back second and second to the favourite offers now than ever before. They do what they say on the tin, if you back a horse to win in a qualifying race and it finishes second (or second to the SP favourite) you will get your stake back, usually up to £25, as a free bet or bonus.
Some bookies, such as Paddy Power, run money back second, third and sometimes fourth for big races and on occasion (for the bigger televised races) will run money back if you lose. Obviously these offers are crazy and should be taken advantage of when available.
Free Bets for Winners
By far the most popular regular horse racing offer are free bets for winners. These come in several formats but are generally available for ITV and ITV4 racing.
Back a horse with minimum odds (usually 3/1+ or 4/1+) in a qualifying TV or feature race, and if it wins get a stake matched free bet in the next race. The value of these deals are obvious.
Betfiar’s 3/1+ offer for ITV and selected feature races is by far the best of all. They will give you a stake matched free bet up to £25 (no minimum) if you pick a 3/1+ winner.