Football Betting Sites & Offers
Football, the beautiful game, is the most bet on sport in the UK, estimated to constitute somewhere in the region of 70% of all sports-match betting. Globally this industry is worth up to £1 Trillion, if you include illegal markets. More people in the Britain bet on football then anywhere else and so UK betting sites really put effort in when it comes to their deals.
At LBO we update our offers on a weekly basis and this is the only resource you will ever need to get the best value from your football bets. We only cover promotions that add genuine value to your football betting showing you a range of deals to help you find the right ones to suit your wagers. Further down this page we also look at the best bookmakers for football betting in general in the UK along with some tips in our football betting guide.
On this page we are looking at the best all customer retention offers for punters looking for consistent value from their bets. If you are looking for introductory offers visit our Free Bets page. For event specific enhanced odds new customer football sign up offers (e.g. 50/1 Arsenal to beat Man United) see our main page.
Football Free Bets and Bonuses
Free bet clubs are one of the best ways to get long term value when betting on football. All clubs are open to football, or at least top level footy, and many clubs are in fact open to all sports.
The premise is simple, those that place a certain amount in bets each week (usually £25+) will get a free bet to reward the customer for their loyalty. These free bets are often worth 20% or more of the total qualifying stakes and for regular punters, over a period of time, this can really add up to some long term value.
All free bet clubs are shown in our loyalty section. These include clubs for accumulators as well as standard single bets. With so much choice available it makes sense to join a free bet club if you bet on football every week. In general these clubs don’t stop you from getting other offers either, meaning you can get even further value from your footy bets.
Bet £25 weekly and claim £10 free. Wager a total of £25+ (as one bet or several) on trebles or higher (any sports, cumulative odds 2/1+) by 23:59 each Friday and get £10 completed free as two free tokens (2 x £5).
First token is awarded on Saturday valid until Monday and the second awarded Monday valid until Friday. The tokens can be used on any market you like.
A fantastic 15% bonus on your winnings in selected games where there are four or more goals in total. The promotion apples to match result and both teams to score markets with low qualifying odds of just 1/5+. The deal will pay out in cash up to £50 for each applicable match.
Matches are announced up to two weeks in advance and include all major televised and feature games in the Premier League. The deal also often includes high level Champions League, Europa league as well as other English, Scottish and European league fixtures.
888 Sport are a great all round football bookie, not only do they provide more leagues markets globally than most other sites they also have some of the best long running offers in the business.
The weekend booster promotion brought in for the 2017/18 season is a great addition. If you place five bets of £10+ 1/2+ on any in play football between the start of Friday and end of Sunday each week then 888 will give you a 25% profit boost. Apply the profit boost to any bet you like, stake up to £5, and if the bet wins get 25% extra in cash up to £5000.
Punters who prefer to place their footy bets in play can often lose out with the best free bet offers generally restricted to pre-match bets. The Unibet in play free bet club however now gives in play bettors the opportunity to earn a £10 free bet each week by betting £50 on live football.
Opt in to the free betclub every week that you want to take part, place qualifying bets consisting of five or more £10+ wagers on any in play football at odds of even or more. Both single and multiple bets will count, weeks runs from Mon – Sun each weekly. The following Monday if you’ve met the criteria you will get an unrestricted free bet that expires after one week.
Football Acca Offers
Straight line multiples are the second most popular bet type in the UK and nearly 90% of all accumulator bets are made up solely of football selections. This is a massive market for both bookmakers and punters alike and the high competition means there is some fantastic value to be had if you choose the right offers.
On our accumulator offers page we list multiple bet promotions by type, including the best value weekly free bets, acca insurance and bonus deals for football as well as other sports. Using our handy tables you can compare deals based on minimum selections, odds, maximum payouts or stake back and other qualifying criteria. Many acca promos can be claimed in parallel too giving even more reason to bet with the right bookie.
Simply the best overall acca bonus offer around from a bookie with awesome features and tons of football leagues to bet on. Get up to 60% cash bonus on your football accumulator, in fact this offer allows markets from any sports, so mix and match as you wish.
This is a tiered offer starting at a 10% bonus for a 5 and 6-fold, 15% for a 7-fold, 20% 8-fold, etc., up to 60% for a 16-fold+ accumulator. If one team is voided then you simply move down to the next tier. You can win up to £10,000 extra in cash. If you place football acca bets regularly then you would be wide of the post if you don’t take up an offer like this.
Free Football Predication and Jackpot Games
Brilliant new completely free goalscorer prediction game from BetVictor in which you can win or share a minimum prize of £25,000 weekly. Predict the correct score, first goalscorer and time of the goal in the Premier League (or FA Cup, etc) Sunday late kick off (or other day if no Sunday matches) and if you guess right win the jackpot (or share if multiple winners).
If nobody wins the jackpot it rolls over each week with £25k added on top each time. All customers are eligible and there is no deposit or betting required. Second and third predictions can be earned for every £25 you bet during the week on sports or casino. All prizes paid in cash.
100% free game, all you need is a Betway account, no actual betting required. Get one free prediction each week to win, or share, £25k.
Pick four teams from Saturday’s 3pm English league kick off’s to score first, one each from the Premier League, the Championship, League One and League Two. Guess all four correct to win the cash prize. Not bad for absolutely nothing.
There is no such thing as a free lunch, and while that may be true this free prediction game for this years Champions League from Unibet isn’t too far off.
As a customer you can enter each week into a free score prediction game. Guess the correct score in 6 selected Champions League matches each game week and you can win (or share) £100,000 in cash. Starting 17th October 2017 and running until further notice. You don’t need to bet or even need to deposit to play this game, it is free for all registered Unibet users.
Major Football Tournaments and Competitions
Best Football Bookmakers
Football Betting Guide
Void Bets – Singles
Football bets are classed as void if a game is postponed, abandoned or for some reason the result is declared void. In the case of single line match bets stakes are refunded, in cash.
If the game does not kick off other bets will be refunded (e.g. first goalscorer, half time result, etc.), however if the game kicks off and is then abandoned then you bet may still stand.
If, for example, you bet on a player to score first and that player starts but the game is then called off then some bookmakers will classify the bet as having run. Not all bookies do this, and the best ones will always refund your bets, whatever the markets, in abandoned games. It is really worth checking the individual terms.
Void Bets – Accumulators
For accumulators void bets are very important, especially relating to offers such as acca insurance and bonuses. If a selection in your acca is declared void then your accumulator bet will still run, although with less selections.
If you placed say a 5-selection multiple bet to take advantage of 5+ acca insurance and one bet is void then your acca will become a 4-fold instead and will no longer qualify for acca insurance. If you took a bonus offer then you will drop down to the next tier in the bonus levels.
Enhanced odds multiple bets can be treated in a special way with void selections. Let’s say you take a price boost of 4/1 for three teams to win, pushed up from 3/1. If one of the games doesn’t go ahead then in a normal treble the bet would simply become a double. In the case of enhanced odds the bet will either be made entirely void, or it will carry on but at original odds not the boosted price.
No Goalscorer, 0-0 Draw and Own Goals
Never bet on a 0-0 draw! Why? Because if there is an own goal in a 0-0 draw it will obviously count to the result and your bet will lose. Instead bet on there to be ‘no goalscorer’ instead, usually found in the first goalscorer market.
The odds on 0-0 and no goalscorer are usually the same, yet no goalscorer bets will often not include own goals.
If you want to bet on an own goal there is generally a separate market for this with the bigger bookies.
Goalscorer Final Decision
It is often the case that when a goal is scored there can be uncertainty as to who got the last touch and who should be credited with a goal. This obviously affects many bet types on the goalscorer markets.
Bookmakers will go by the final official decision, and in some cases if this needs to go to a panel it could take days to get an outcome. This may mean your bet will be placed on hold during this time. If you have already been paid out on a goalscorer bet and then the decision is changed you will still get to keep your winnings.
Football is full of related contingencies, but what are they and what does this mean for betting? Effectively any two outcomes that can influence each other are classed as related, and this means they cannot be combined into multiple bets.
For example, you bet on a player to score first and the team to win and you want to combine these into a double. The bookmaker is unlikely to allow you to do this as it is obvious that if that player scores it will also influence the result. This is a reason we have special bet types such as scorecasts and wincasts. These consider any related factors when pricing the market.
Bookmakers make money by balancing their book, this way they ensure they make money whatever the outcome. The bigger a market, or the more skewed the betting, the harder bookies will find it equalise markets and so sometimes higher margins are built in to compensate for this.
Big betting markets, such as the match result, tend to be the best value for several reasons. To start with there are only three outcomes (win / draw / win) making it easier for bookies to balance the line. Bookies can more easily offset over exposure on exchanges or with wholesale bookmakers. The bet type is also immensely popular and so highly competitive between operators, meaning they lower their margins, or on occasion even run these bets at a cost to attract custom.
For higher stakes bettors the match result offers by far the highest payout limits too, up to £2 million with some bookies, see the example below:
Both Teams to Score
This is another good value bet, and a market that has come alive through online betting. In the past this market was rarely used but now it is second only to match result in overall interest.
BTTS, and BTTS + match result, are good value because, like match result wagers, there are only a few permutations, the market is also competitive between bookies so as a customer you can get top odds. Many BTTS markets are now included in money back and free bet offers and there are a lot of punters who prefer this line. Partly because it doesn’t actually matter who wins so long as both teams do, or indeed do not, score.
Other markets, especially those with many different outcomes, offer poorer value for money. Goalscorer, correct score, HT/FT permutation bets, etc., have generally higher margins as each individual bet is less popular and betting sites find it hard to balance exposure.
This is a primary reason why many money back offers are restricted to markets such as this is because the bookies make more profit form them on average.
Special bets represent the poorest value in terms of the odds vs the probability of a result happening. You will commonly see special markets available for bigger matches, such as ‘player x and y both to score and player z to be sent off – 25/1’. Now these bets can seem attractive as the odds look big and you can make a nice return if it comes off.
In practice, the chances of this happening are far in excess of the odds so, unless you have a really strong feeling, you should avoid these bets.
Multiple bets are inherently poor value, this doesn’t mean you shouldn’t place them however as they can be immensely fun and when they do win the payoff can be far more than your initial stake.
When combining selections together into an acca you are in effect combining the bookmaker commission from each individual selection. As an arbitrary example let’s say you have a 5-team match result multiple and each team’s odds have a margin of 3%. The margin on the overall acca will be 5×3 = 15%!
This is the primary reason why almost all bookmakers provide some sort of accumulator money back or bonus offer. They are not doing this out of the kindness of their hearts, rather they earn so much commission from acca bets that they can afford to give you a large chunk of that back through offers.
Basically, if you do place regular football accumulators you really should be utilising the great high value multiple bet offers. You can read about acca bet clubs, insurance and bonuses on our accumulator offers page. My favourite is 10Bet’s all sports bonus up to 60% that applies to all every single football match they cover, and they list over 150 leagues, that’s a lot of football.