Have gander at our free bets page and you will see there is no shortage of bookies giving all sorts of sign up free tokens and introductory bonuses as well as regular deals for existing customers. The fact is that some betting sites are certainly better than others and this ultimately depends on you as a punter and what you want from your bookie.
We have complied some short summaries listing the best and most popular features from our top UK betting sites to help you find the right bookmaker for you. Whether you are looking for the biggest new customer bonus, market overage, streaming availability or regular offers I guarantee you will find a bookie to meet your needs.
For temporary new customer enhanced odds sign up offers see our home page. For more in depth details of each bookmaker click the review button.
Best Betting Sites For UK Customers
Here is an example of an online sports betting site with a bit of a difference. The slick operator began by conquering the casino before moving their experience into sports. For those punters that are tired of the same old offers, deals and markets then get an account with 888 Sport.
The first difference is in their welcome package. Instead of giving just one bonus for free bet, 888 Sport give no less than 5 freebies. Bet just £10 (1/2+ in 90 days of joining, whatever you like) and get £40 in free bets (a £10 free bet, £10 multiple bet (2+ picks), £10 in play bet and £10 mobile bet - all valid 7 days with no min odds) and a £10 caisno bonus (30x rollover in 7 days). That is £50 free from just a £10 bet, 500% free is one of the best offers you will find anywhere, and also comes with the added benefit of giving you more opportunity to try them out.
The 888 regular promotions are different to the norm too. See the full review for details of typical deals. If you are someone who likes to shop around with betting sites to find the right promotion to add value to your wagers then you simply have to have these guys in your portfolio.
There is no slacking on the other features either with cash out, streaming, live betting, mobile, news, results, etc.
- Bet £10 Get £50 in Free Bets and Bonuses - 4 x £10 free bets and a £10 casino bonus.
- Unconventional Offers - Different to other bookies, a must have bookie for those who bet based on deals.
- £15-888 Casino Free Bonus - The 888 Casino is superb and they will give you a £15-888 no deposit freebie to try it out.
From a single shop in Stoke on Trent Bet365 have developed into one of the best betting sites in the world. Their matched deposit sign up bonus up to £200 has been an industry leader for a long time and their customer retention is fantastic and that kind of tells you everything.
With over 70,000 live streaming events, a superb live betting feature and brilliant mobile betting apps you can see there is plenty of reason to stay. Market coverage and depth is huge with more lines available than pretty much anywhere else. This is the bookie I spend most of my money with and once you've placed a few bets you will see why, Bet365 truly are unbeatable 99% of the time.
Bet365 regular customer offers are incredibly reliable and good value too. These include price promises and free bets on ITV and feature horse races, up to 200% accumulator bonuses, in play risk free bets, bore draw money back and many more.
Other top aspects include an unparalleled Cash Out facility around, the best payout limits as well as really nice interface and appearance.
- £200 Matched Deposit Bonus - Deposit £10-200 and they will match it. The bonus and winnings can be withdrawn once deposit + bonus is rolled over 3x at odds of 1/2 (1.50)
- Huge Value Reliable Offers - Best in the industry for existing customer offer value. all offers pay out in real cash too.
- Best Streaming & live Betting - If you like betting in play there is no better bookie. They have great value and clear offers with fantastic loyalty too.
Our number one betting site gives punters pretty much everything they are ever going to want from a bookmaker. With excellent market coverage, fantastic offers for existing and new customers, high street betting shops and a fun and exciting outlook you may never want to bet anywhere else.
The Coral welcome bonus is an EXCLUSIVE fantastic 300% matched free bet (Bet £10 get 3 x £10 Free Bets (£30 total)). If you fancy something different Coral also run weekly new customer enhanced odds welcome promotions. These give hugely enhanced odds and winnings are paid in cash. The best bit is they will give you a free bet anyway if you lose. See our home page for their latest deals..
Other features that will keep you coming back for more include their Football Jackpot weekly prediction competition for just £1 and their incredibly regular enhanced odds and money back offers for football, horse racing, tennis, golf and more.
- 3 x £10 Free Bets - Bet £10 get £30 in Free Bets when you sign up (min odds 1/2 (1.50) – free bet valid for 4 days) + alternative welcome up deals.
- Regular Offers - Football Jackpot, acca insurance, beaten by a length, faller insurance, golf guarantee, enhanced odds and many more.
- High Street - 1800+ Betting Shops, you can link these to your online account with Coral Connect.
You may not have heard much about 10Bet but let me tell you these guys are here to stay. By doing things right from the outset they promise to keep on growing and the best bit is they take customers on this journey with them with fantastic regular loyalty rewards.
To start with get an exclusive introductory bonus (only available here) worth up to £50 with their 100% deposit sign up promotion. Deposit anywhere from £15 and they will match it 100% with promo cash that can even be withdrawn once rolled over a few times. Or visit our review to see 10Bet's alternative offer of 50% up to £200, use code FD200.
Their monthly reload bonus is a great draw too, generally giving 50% or more on deposits up to £50 each month. The weekly acca club gives you £10 free if you place 4x £10+ 3+ selection multiples. They will even give you a free tenner the first time you bet £10 on greyhound racing as well as tons of weekly deals for footy and racing in particular. The best thing is these bonuses are reliable, you can tell they are giving back to punters that help them grow.
You will find a surprisingly big sports book with this bookie. Their mult-sport acca bonus is also certainly one of the best around and you can bet on over 150 football leagues with this bookie. Full streaming service, cash out and partial cash out, etc., all available.
- Matched Bonus up to £50 - 100% deposit match, use code DB50. To withdraw rollover the deposit + bonus 8x at odds of 3/5 (1.60) in 90 days.
- Monthly Reloads - Get 50% plus on reloads every single month
- Value Weekly Promos - Reliable bookie for weekkly cashback and free bet offers for all the top sports and events.
Ladbrokes are a proper traditional bookie. Their heritage means they know what they are doing and their size as the UK's biggest bookmaker allows them to give punters a fantastic all around package. You can do everything at Ladbrokes from exchange betting to fixed odds markets on tens of thousands of betting lines.
As a welcome offer Ladbrokes are giving customers a fantastic £20 in free bets if you bet just £5. The £5 bet needs to be placed within two weeks of registering and can be on anything with odds of 1/2+. The £20 is awarded as 4 x £5 free bet tokens, all valid for 7 days and unrestricted. This outstanding offer gives no less than 400% free.
For regular betting they are a top notch act too. Daily price boosts and bet bundles means there is always a great priced bet available and with regular money back deals and enhanced odds promotions they have most bases covered. For those who don't like a bookie to be too in your face you are on to a winner with Ladbrokes.
With over 2300 betting shop locations, phone betting, text betting and integration with online betting through their Grid service you will never be in a position where you cannot place a bet. This bookmaker must be amongst your list of betting sites if you are a serious punter.
- Bet £5 Get 4 x £5 Free - Sign up with the code B5G20 and bet from £5 at odds of 1/2 (1.50) to claim.
- Bet Bundles & Price Boosts - Great for daily enhanced odds deals
- Colossus - Simply massive, huge number of markets, loads of streaming and more, with extra bonuses when you sign up for other sections.
Winner are not even 5 years old but already they can claim to compete with the biggest UK betting sites. This bookie is here to stay and expect to see more and more of them in the future. Over 30 sports markets are covered with fantastic depth on football and tennis in particular.
New customers can claim a 100% matched deposit bonus from a minimum of £30 up to a maximum £200. Bonus is awarded immediately, deposit and bonus must be rolled over four times (or 8x bonus) with at least one selection in the bet having odds of Evens (2.0) or more but not greater than 10/1 (11.0). 50% of th bonus must be wagered on multiples (1+ selection). Turnover must be completed within 14 days to withdraw the bonus and any winnings. Customers are also entitled to a 100% mobile bonus matched to your first bet (1/2+ (1.50) odds) from £1-50. New customers also get 10 free spins in the casino.
Mobile loyalty is really rewarded with this bookie, with free bets awarded for regular football, tennis, horse racing and golf betting. Winner also have a fantastic tiered accumulator bonus on football, tennis and US sports with a free weekly £5 bet if you place five £5 4+ accas in a week. This is only a snap shot of the promotions, see the full review and our sports pages for more.
- £200 Deposit Bonus - 100% on first deposits of £30-200, rollover bonus 8x at odds of evens (2.0)+, 10 free casino spins.
- £50 Mobile Bonus - Up to £50 matched first mobile bet (1/2+ (1.50)) plus fantastic mobile loyalty free bets.
- VIP Club - For those who deposit £500+ each month get cashback on your net loses.
Sleek and professional the user experience when betting with Betway is second to none. Designed with the customer in mind you will find wagering on your favourite markets a pleasure with this bookie. The in play and mobile features also set the bar high and are a joy to use.
Betway are one of the best betting sites for regular free bet and money back deals for their existing customers. They also have lines and promotions on many sports not as well covered by other sites. Our top bookie for Tennis there are also tons of markets and deals on anything from Ice Hockey to eSports as well as the usual sports like horse racing.
If you give them a go they will reward you by matching your first £10-£30 deposit with a £10-£30 in free bet funds. Once you have tried them out you will find it hard to leave them, many other bookmakers websites and mobile features will seem ancient and clunky in comparison. The European pedigree shines through too with markets, streaming and features not readily available elsewhere. It is also amazing to see how they can cram over 30,000 markets into their book in a very minimalist user friendly way.
- £50 Deposit Bonus - Deposit £10 to £30, bet the deposit (3/4+) and get a 100% matched free bet valid 7 days .
- Deals On All Markets - This bookie have promotions on many sports you will not find elsewhere in addition to the usual top categories.
- User Friendly - The Betway betting site and in play feature is just a pleasure to use.
One of the earliest online bookmakers, BetVictor, originally Victor Chandler, are still going strong with some of the best odds you can find on the internet. The gentleman bookmaker brings several virtues to the industry and that has allowed it to grow as one of the most trusted betting sites around.
When you join BetVictor you will get one of the most generous, highest value, open and clear welcome offers available. Sign up, opt in and deposit and bet £10 (evens+) and get £40 in the form of a 3 x £10 Sports free bets AND a £10 casino bonus, that's 400% free. This is one of the only offers to incorporate both sports and casino giving you a great opportunity to test both out from just a £10 deposit.
The sports free bets are valid for 7 days with no rollover (i.e. cash winnings) but stake is not returned. The three tokens are split into a £10 unrestricted free bet, a £10 in play bet and a £10 acca bet (5+ selections). The casino bonus is valid for 3 days (so use it quickly) with a 40x rollover requirement, all games (including roulette) apply.
It's not all about the epic bonus either, once you become a customer you will have access to some of the most competitive odds in the world of sports betting and some great regular offers too. This bookie is also a leader, devising many of the deals we know take for granted such as acca insurance.
Officially the best bookie for football odds over the last 5 years they have in depth market coverage to match, top notch streaming and live betting with a very easy to use website and mobile feature. Quality is the one word to use with BetVictor, you won't find many complaints about this bookie and that tells you they have a lot of happy customers.
- Bet £10 Get a £40 Free - Bet just £10 (evens+) and get a 3 x £10 Free Bets (valid 7 days, no rollover) and a £10 casino bonus (valid 3 days 40x rollover).
- Gentleman Bookie - Top quality professional bookie that respects punters privacy.
- Best Odds - BetVictor do run great promotions but it is the market leading odds that will keep you coming back.
William Hill are a heavy weight of UK bookmaking. They have a long history from illegal bookmaker to champion of the British high street, and for every major event in bookmaking Hill's have been there. The consequence of all of this a bookie with lots of experience and knowledge that they have carried through into their online betting site.
For joining William Hill will award new customers with a 300% matched free bet worth £30 (3 x £10 free tokens). Hill's are not known for bombarding you with offers but their regular promotions are clear and reliable. When it comes to market depth and coverage you don’t get much better than William Hill. Their size means they have everything a punter would want and generally very good odds too.
The news, results and blogs available on the website are superb and better than most other bookies. If you like to research your bets then this is a one stop shop bookie. The William Hill TV service is excellent, possibly second only to Bet365. Live betting sand mobile access is very good and with over 2300 high street shops, phone betting, text betting and more you will never be unable to place a bet.
On the whole if you want a bookie to just be a bookie then there is no better than Hill's.
- £30 Free Bet - Sign up with code C30, deposit and place a £10 bet at odds of just 1/5 (1.20) and get three £10 free bets valid for 30 days.
- Tons of Features - William Hill have everything you need to bet when and where you like, with more payment options and features than pretty much anyone else.
- Reliable - This bookie is never going to bowl you over but they are a rock of the bookmaking world and that keeps people coming back each week.
Powered by Playtech and with a very sleek and stylish appearance you will be surprised how good this betting site is if you never heard of them or visited them before. With a full range of major markets, live betting, news features, mobile app and fantastic cross product casino and games sections Titanbet gives the average punter everything you really need.
New Titanbet customers can get their hands on an exclusive 100% deposit bonus up to £200 (£10 min). To claim simply sign up using the link below, make a deposit and play through the deposit amount once automatically activate your 100% free bonus.
Titanbet have regular promotions such as faller insurance and money back specials but one reason we really like this bookie is down to their loyalty rewards for those who bet regularly on sports. This includes 5% stake back on football & tennis in play bets, acca club with a £5 weekly free bet and more. Read our full review for more offer details.
- £20 Deposit Bonus - 100% Matched up to £20, rollover 8x deposit+bonus to withdraw.
- Great Loyalty Deals - £5 weekly free footy acca, enhanced winnings on multiples, free bets and more.
- Nice Interface - Betting on a nice platform makes a real difference, you will be impressed by Titanbet's desktop site and mobile app.
For a relatively new bookie in the UK market ComeOn have landed with a bang. This bookmaker pride themselves on their clear and transparent terms and offers and can boast some of the best existing customer loyalty promotions going.
ComeOn have a rare but very useful double offer for new customers that has both a sports and casino element. Most betting sites will only let you claim one offer.
For the sportsbook get a £10 matched free bet, deposit and bet £10 and get £10 free, simple as that. The casino offer is a 100% first deposit bonus up to £25 (£10 min) with a 35x rollover requirement.
The bookmaker has got plenty of features and markets to wager that bonus cash on too, with nice live betting and great interface to go with it. See the ComeOn review for more details
ComeOn also provide loyalty points for betting that can be exchanged for prizes, reloads or even cash in their shop. They also run a free bet club, giving you a weekly free bet based on your betting activity.
Their tag line is 'Come On why not' and I would echo that, not much to lose by signing up but a huge amount to gain.
- Clear Welcome Bonus - £25 Deposit Bonus for Sports (5x) or Casino (35x rollover).
- Loyalty - Player points, free bet club, footcast as well as regular free bets and retention offers.
- Transparent - Some of the clearest and open terms around.
SkyBet are part owned by Sky as you may have guessed and this is great news for punters due to their excellent integration with SkySports. They have taken much of the media and marketing experience from the larger corporation to create an exciting, good looking and user friendly betting package. This also means tons of special offers and deals associated with live events on TV as well.
When you sign up SkyBet they give you a 400% matched free bet on a £5 stake, this equates to £20 free (2 x £10 tokens) that can be wagered on what you like. The rewards don't stop there either. Sky are excellent when it comes to customer loyalty giving all punters that wager £25+ each week a £5 free bet. You can also play SkySports Super 6 correct score football prediction each week for free with the chance to win huge jackpots.
A particularly great bookie for football and horse racing but that doesn’t mean they don't have all other major markets covered. This bookie is also great for enhanced odds promotions through their daily price boosts on everything from darts to dogs for single and multiple bets.
- 400% Free Bet - Sign up, bet £5 at minimum odds of Evens (2.0) to get your £20 Free Token.
- £5 Weekly Free Bet - Opt in and bet £25+ each week (Even odds+) and get a £5 free bet.
- Super 6 - Free score prediction game, predict 6 correct scores for the chance to win or share a £250,000 jackpot.
NetBet have been around longer than you might think, since 2001, and this means they have had a lot of time to develop an great package. A full sports book is available with great depth and live betting. Get cash out, a nice mobile app, casino, results, stats and more. For the general punter this bookie have everything you need to place a bet and are in fact one of the best for loyalty rewards.
To welcome you NetBet will match your first deposit 50% up to £50, simply enter code WELCOME50 in the promotion code box in the cashier section. Play through your deposit once (3/5+ odds) and your bonus will be awarded, rollover deposit + bonus six times to withdraw the bonus and any winnings.
On top of this get a matched first bet bonus for your first mobile bet (3/5+ opt in) and a 20% deposit bonus on your second deposit up to £50 if you enter code CASHOUT50. With lots of regular promos, particularly on football and horse racing this betting site offers a great way to add value to your bets.
- £50 Deposit Bonus - First deposit matched 50% up to £50, play through deposit once (3/5+) for bonus to be awarded.
- £10 Mobile Free Bonus - Matched mobile first bet up to £10 (3/5+) and lots of regular offers for customers.
- Horse Racing Loyalty - Get cash back every week on horse racing bets if you place 10 or more £5+ bets.
The self-proclaimed 'Bonus King' certainly do live up to their tag line. One of the best bookies going for regular offers and great markets overall on horse racing and football in particular. As owners of the tote these guys are able to provide features and lines unavailable elsewhere and have top deals to go with.
Try them out by betting just £10 and getting not only a £30 free bet in the sports book but also a £30 casino bonus. The free bet can be use on any sports market you like and the £30 on most games. The deals don't end there. Regular customers will love their reliable promotions such as double delight / hat-trick heaven, super bonus races, Lucky 15 bonuses, totepool offers, scoop 6 soccer and more.
Our favourite bookie overall for betting on horse racing, with reliable deals, odds and clear terms. Great live betting and streaming features only serve to add to the experience.
- £30 Free Bet & £30 Bonus - Bet £10, evens (2.0)+ to get a £30 free bet (valid 7 days) and a £30 casino bonus (14 days, 50x rollover).
- Bonus King - Regular Reliable Offers - Punters can rely on the availability of Betfred's deals allowing you to place your favourite bets every week knowing you will get the same deals.
- An Old Hat - This bookie has a long history on the high street and online so they know what they are doing.
Originally known as 138SunGame, 138.com are in actual fact a hugely successful Asian betting site with a good sized sportsbook and casino (microgaming powered) with a large range of features and decent regular offers. UK licensed and based out of the Isle of Man this is a nice sized betting site with an oriental charm.
When you join 138.com and place a five bets (evens+, no time limit) they will give you a stake average fee bet up to £10 free, valid for 7 days. Not the best sign up offer around but still a good way to try them out. Alternatively take the better value casino bonus (100% matched up to £100), see our full review for more.
Once you've placed your initial wagers with this online bookie I think you will be impressed with it's size, over 30 markets (some less common sports too), cash out, live betting, statistics and results and full live betting. They've also got some great regular deals such as best odds guarantee and acca insurance. 138.com are also famous for having top 24 hours a day customer service available in Mandarin as well as English.
- £25 Free Bet - Free bet equal to average of first 5 bets (evens+).
- Impressive Market Range - 30+ with good depth to match.
- Top Customer Support - 24/7/365 via email, live chat, freephone and twitter.
Mobilebet are part of the Co-Gaming company, the same guys that own ComeOn. If you've looked around our site you will have seen we rate ComeOn very highly for their exceptional customer rewards and Mobilebet are no different. These guys have one of the best loyalty points schemes around, giving you a rebate on everything you do adding tons of value over time to your betting.
The sign up offer is a great one for trying out the site without risking large funds. The Mobilebet welcome deal is a 100% matched £10 free bet. Sign up and bet just £10 at odds of 1/2+ within two weeks and get a matched token that can be used unrestricted on whatever sports you like within 30 days..
New customers can also claim a 100% matched casino bonus. Find out more by reading our review.
- £10 Matched Bet - Bet £10 get £10 Free (30 day validity).
- Loyalty Points - Outstanding loyalty scheme, points for everything you do on site.
- Honestly at the Core - Entire ethos is about clarity and honesty with the user, no hidden terms.
Energybet may be another sportsbook that has spun off from a casino (Energycasino) but given the quality of the brand and its reputation for low margins and great payouts I am excited about the potential for this brand.
Licenced in early 2017 the sportsbook, driven by Betcontruct software, is far better than for most new sites. There are thousands of markets available on the site with a sports range bigger than some of the UK's biggest bookmakers. This is a top site for those who like variety when they bet, especially those looking for something new.
New customers of Energybet can claim an exclusive (only available here) bonus that matches your first deposit amount from £10 up to £35. The bonus doesn't expire for 30 days and can be bet on anything with odds of 4/5 or more. The bonus comes with a rollover of 7x the bonus and deposit amount before it, and winnings, can be withdrawn.
As a bookmaker for existing customers this is a marvelous option. Energy Points can be earned for sports as well as casino bets and can be converted for anything from cash to holidays.
- 100% Deposit Bonus - Matched from £10 - £35, 7x rollover in 30 days.
- Different & Modern - Fresh looking betting site, suits old and new alike.
- Here to Stay - Top loyalty & focus on punter.
RaceBets are the best horse and greyhound only racing bookmaker in the world. They have been around longer than you might think (since 2005) and are one of Germany's biggest bookies. They offer some of the biggest market depth on 250,000 races a year from over 40 different countries.
New racing punters at RaceBets can claim a very good introductory bonus offer that actually has lower rollover terms than even Bet365. Make your first deposit of £10+, bet through the deposit amount once within 45 days, enter the code WECLOME in the bonus section and RaceBets will then give you your bonus funds.
The bonus is valid for 30 full days and comes with just a 5x rollover (1/2+ odds) to turn the promo cash and any winnings into real cash.
In terms of offers and features for betting on racing these guys cannot be beat. At any one time there are over ten different long term offers that add huge value to regular race bettors, in fact the way the offers work means whatever race you bet on you are always covered by a promotion. The features are fantastic too with superb editorials, blogs, tips and live stream from racing worldwide. For more about RaceBets read the review.
- 100% Matched Bonus - £10 min, £50 max, just 5x rollover (1/2+) in 30 days .
- Loads of Racing Offers - BOG, Insurance, Free Bets & Money Back deals.
- Racing Specialist - Racing only bookie with the focus to deliver.
Real Deal Bet are a new brand from a very established and experienced operator, Blue Star Planet, the same company that run 10Bet. Real Deal Bet may be new to the UK market (licenced early 2016) but just like their sister bookie they really know how to reward their customers, not just with a great welcome deal but with tons of regular loyalty rewards too.
To start with get a 100% matched first deposit bonus up £50 (min deposit £10), enter code RDB50 when making the payment. The bonus is activated once you've played through your deposit the once on 3+ accumulators (2/5+ (1.40) odds). The bonus and any subsequent winnings can be withdrawn once bonus amount has been rolled over five times (on 3+ accas 2/5+ odds) within 90 days. For the casino get a 200% matched first deposit bonus up to £200 (25x rollover, 15days (see review for more)).
Each month get a deposit reload bonus anywhere between £25-100 depending on the time of year. Also get regular accumulator bonuses and more, see our sports pages for the latest regular promos.
With 150 football leagues and tens of thousands of other markets this is a bookie both ofr the average and serious punter. The site has a great interface and a top live betting feature. Full mobile availability and lots more. Oh and Evander Holyfield is the brand ambassador so expect lots to do with boxing.
- £50 Deposit Bonus - First deposit matched 100% up to £50, enter code RDB50, rollover 5x on 3+ accas to withdraw (2/5+ (1.40)).
- Monthly Reload Bonuses - 50% sports reload bonuses each month (usually £25+) and 100% in the casino (usually £200).
- Accumulators and Markets - One of the best bookies for acca rewards and with tens of thousands of markets and 150+ footy leagues there's plenty to bet on.
The Betfair exchange remains the biggest sports betting exchange but to go with it this bookie now have a fantastic fixed odds sports book with fantastic deals and features to go with it. Taking many lessons from their original exchange this bookie are a little different from the rest and are definitely worth having amongst your list of betting sites. There is a reason many professional gamblers choose to bet with these guys.
Get up and running with their £30 free bet sign up offer. This isn't just one £30 freebie but actually three separate £10 free bets giving you more flexibility in what you do with your bonus. Once you have an account expect some of the best enhanced odds promotions and price rushes around on a daily basis. Boosted odds are based on activity on their exchange and this means many lines are enhanced that you will not find at other online bookmakers. The choice to bet between the exchange and fixed odds book is fantastic for punters.
They have all of the usual markets and are great for betting on traditional sports but they really stand out when it comes to deals on other sports. Whether you want deals on the Golf, American football, darts, etc., this bookie will have them.
Betfair also run tons of new customer temporary enhanced odds offers with winnings in cash, these can be found (when available) on our home page.
- 3 x £10 Free Bets - Sign up and bet £10 and Betfair will match it three times over with 3 individual £10 free bets. Minimum odds to claim just 1/5 (1.20).
- Tons of Deals - Several promotions a day on almost every event you can imagine, a must have for any portfolio.
- Professionals Choice - The ability to back and lay on the best sports betting exchange but still wager on a fixed odds book means the punter is in control.
BetBright are a fairly new betting site owned and run by an Irish company, Dedsert (Ireland) Limited. The company has been set up on different grounds to many other sites and was developed by professionals from a range of industries, not just gambling. This added experience shows through creating a unique product focused on the user experience.
BetBright want to be one of the bigger bookmakers and so already offer a superb range of betting opportunities, excellent in play and features such as streaming. They also boast some fantastic retention offers and good value, clear markets. The whole product is also built in house giving a more unique and personalised experience for the punter.
The BetBright welcome free bet up to £100 isn't the greatest, but then this isn't a bookie for someone who wants a quick freebie, this is a site for those looking for long term value and rewards. If however you sign up and your first £10+ bet (at odds of 4/6 or more, within 4 days of joining) loses you will get half your stake back as a free bet up to £100 (valid 7 days).
- £10 - £100 Free Bet - 50% Stake Back as a Free Bet if your first wager loses.
- Developed Independently - Built in house to provide a better experience.
- Long Term Punter Focus - The type of bookie to reward you the more you bet.
Bet On Brazil are a new online bookmaker with big ambition. They are aiming to break the mould by creating a new type of entertaining betting site that is different to the typical bookie. To do this the have centred their site around ex international footballer and radio journalist Alan Brazil. Alan's Talksport breakfast show is one of the longest running on radio and through his knowledge and connections he is able to provide Bet On Brazil punters with some expert options, previews and betting tips.
New Customers can claim a nice 50% matched deposit bonus up to a £50 (£10 min). This carries a rollover of 6x the combined bonus and deposit value in 90 days at odds of 4/5 (1.80) or greater, use code BRAZIL50. You can read about both of these offers in our full review.
With a top sign up deal and fantastic free in play and accumulator bet clubs this is a great new bookmaker for anyone who bets on football in particular. Other sports and markets are available and are being added constantly. Live betting and support is also fully available.
- £50 Deposit Bonus - 6x D+B playthrough in 90 days at odds of 4/5+.
- Big Offers - A proper punters bookies, big stake big reward promos.
- Free Bet Clubs - In-Play and Acca bet clubs weekly.
LeoVegas are the mobile betting site to go to with more mobile and casino awards than any other operator. They are not mobile only and they do have a great desktop site with non heavy graphics but, designed from day one for mobile this is where you will get the best out of Leo. In 2016 LeoVegas launched their new sportsbook in the UK and as anyone who's ever played in their casino will tell you this is a great thing. LeoVegas are one of the most user focused sites you will find, they have top casino loyalty schemes and will be rolling out similar schemes in the sportsbook soon. Early adaptors will surely be well rewarded by LeoVegas.
It won’t cost you much to give them a go and claim double the winnings on your first two £5+ bets. Sign up using the link below and then deposit and bet £10 or more, place a £5 bet and get double the odds, place another £5 bet and get double the odds again Max odds are 20/1 which means you could win up to £200 from £10, all winnings are paid cash, offer valid for 30 days from sign up.
If you fancy trying their Casino first LeoVegas have one of the best bonuses going, 250 free spins and up to £1500 deposit bonus, you can read more about this and the sports deal in our casino section.
The LeoVegas casino has one of the highest customer retention rates around and that should tell you something about the brand and how they will develop their sportsbook.
- Double the Odds - 2x the winnings on your first two £5 bets on the sportsbook (max odds 20/1).
- VIP Loyalty - The casino loyalty scheme is one of the best around and they will be rolling out a similar sports scheme very soon.
- Award Winning User Focused - LeoVegas are lauded by their customers, it won't cost very much to try them out and find out why.
Grosvenors sportsbook should be seen as a part of a greater package along side an award winning and famous casino. The site is not aiming to become your all-purpose bookie but what is does have is a very good sports betting product, far better than any other casino-sportsbook. There is every market a typical bettor would need, including horse racing, classics such as darts and snooker and even TV and Novelty bets. Football for example typically has over 60,000+ markets available at any one time.
New customers who deposit £20 to play sports will get a matched £20 casino bonus. This comes with much better terms than most casino bonuses with just a five times wagering requirement and a long lead time of 30 days to achieve this. Once converted to cash the bonus winnings can be used on sports or casino.
Grosvenor are particularly known for their Player Points loyalty which give you rewards for playing online or in their casinos. There is a whole catalogue of prizes that these can be exchanged for making this by far one of th best and biggest resources loyalty schemes going.
Being a big casino Grosvenor are good for any big fights and boxing match offers.
- £20 Matched Casino Bonus – Just 5x play-though requirement in 30 Days.
- UK's Biggest Casino – Famous & Successful Gaming Company.
- Best Casino Sportsbook – Best of all casino sites with a sportsbook.
Independent and refreshingly honest in the very competitive world of online betting and gaming, Royal Panda have risen a lot in a short space of time.
A casino and sportsbook established only in 2013, RP have risen rapidly in the eyes of users and industry professionals. The product does not compromise and being unique the site provides players and punters with something new and exciting. Established by a selection of iGaming experts with decades of experience it is obvious they have designed this betting site for the customer not the shareholder. The loyalty program, regular promos, game selection and live betting are of particular note.
For new customers Royal Panda match any first deposit between £10 and £100 with 100% bonus funds. These funds can be wagered on sports (at 7x roll-over, 4/5+ minimum odds), casino (35x roll-over, max bet £5 each spin) or any combination of the two. The bonus doesn't expire for 90 days too.
- Matched Initial Bonus - £10 up to £100.
- Casino + Sports - Use the bonus on sports (x7) or casino (x35).
- Different + Unique - Value customers and don't take advantage.
If you've played much online casino you will likely heard of Mr Green. Established back in 2007 the exceptionally sophisticated company have won tons of awards and are regarded as one of the most user-focused brands there is. Offering over 700 game titles from a range of the best software companies there are few who can compete in terms of gaming.
In 2016 Mr Green launched sports betting and they didn't do it have halves. Putting the same effort into sports as they have with casino they have created an excellent sportsbook that could quite happily stand alone as an online betting site. This is not a casino that has a sportsbook it is rather a complete betting and gaming site.
The betting site comes with a £10 free bet for new customers. To claim this deposit and bet £20 or more at 4/5+ odds. This could be one bet or many bets so long as over £20 is stakes above that price. £10 is given on settlement of your qualifying bet(s). You will also get 5 free spins in the casino every day for the first 20 days, that is 200 spins in total. They are valid for 7 days each too so you don't have to claim them every day. For more see our full Mr Green review.
- 50% Matched Free Bet - Bet £20 (4/5+) Get £10 Free.
- 5 Free Spins / Day For 20 Days - Valid 7 days each, 35x rollover of winnings in 30 days.
- Highly Recognised - One of the most awarded betting and gaming companies.
The original home of the football pools, now owned by NetPlay, the rebranded Vernons have a brilliant sports book and some very decent regular sports offers. Vernons no longer run their £25 risk free bet introductory sportsbook deal but it was is hardly the best around anyway and shouldn't stop you trying them out, you will likely be quietly impresses by their sportsbook. New customers can still claim the casino bonus however and still get access to the top reliable sports deals.
Vernons are exceptionally reliable with their promotions, many run for a year or more and this means you know what your getting each time you visit. Regular deals on football, racing, rugby, tennis, golf, snooker and more shows you how diverse Vernons are.
For a smaller enterprise you will be very happy with the look of their site, especially their live betting and mobile features. The new owners have certainly done justice to a trusted old British name.
- Reliable Good Value Offers - After a bookie where you can guarantee a regular good value offers on a range of sports? Vernons are a must have.
- Great Casino - Exclusive bonuses tailored to you rather than one sign up offer.
- Nice Looking - A very easy to use and intuitive betting package.
If you like betting on football, golf or horse racing then call in on this Irish bookmaker before you place your bets, they are a fantastic bookie for regular existing customer deals.
The £25 bet welcome bundle available at Boylesports gives you a choice of reward depending on how much you want to bet. Get your first £5 free by betting £10 on any ½+ markets, do this within 30 days of registration, the free bet is valid for a week.
You can then earn subsequent free bets by placing more qualifying bets. The next time you have placed three bets you will get another free bet that is equal to 50% of your average stake up to £5. This will carry on until you have up to £25 in tokens.
I doubt you will struggle with the coverage from this bookmaker. They have great market depth on all of the top sports markets and some really attractive daily promotions.
You are guaranteed to find daily money back deals on football and racing as well as golf and other sports. They currently boast one of the best accumulator bonuses going too. Place an accumulator and get a tiered bonus up to 200% on winnings. The best part of this is its open to any sport, on any market and at any time.
- £25 in Free Bets - Bet £10 get £5 free & (£5 freebet = to 50% ave stake next of next 3 qualifying bets) x 4
- Excellent Money Back Promos - You will see from out sports pages Boylesports have tons of daily deals giving plenty of opportunity to add value to your betting.
- Best Accumulator Bonus - The any market, any sport, any time up to 200% tiered acca bonus is industry leading.
Bookee is a highly innovative yet supremely simple new style mobile and tablet betting app available on both Apple and Android. The basic, yet fully stocked, app allows you to rapidly swipe between betting markets in an event or category making placing and building bets quicker than any other mobile app. The tool has been called the Tinder of betting apps due to its swipe left function to move between bets and swipe right to add to the bet slip.
To give you another reason to give Bookee a try we can offer you a £20 free bet for signing up if you bet £20 at odds of 4/5 or more. The freebies are awarded as two £10 tokens allowing you to try the app on at least two different bets. Details of how to claim the offer on iOS or Android can be found in our full review.
Bookee is genuinely innovative and novel, it strips back betting to its basic features allowing punters to place bets rapidly. For normal punters who simply want to place sports bets this is a fantastically easy to use and modern solution.
- £20 Free Bet - Bet £20 Get 2 x £10 Free, Code LBO.
- Best Mobile Sports App - Perfect for mobile sports bettors.
- Truly Innovative - Different from everything else.
32Red is a perfect betting site for those punters who like a bit of everything. Famed more for their casino and gaming packages this bookie also have a tidy fixed odds sports book alongside.
For new players who join get a 100% profit boost on your first bet in play that you place. Sign up, deposit and opt into one of the offer tiers that range from a 100% boost on a £10 bet up, 90% on £20, etc., tiered up to 10% on £100 bet. Minimum odds of evens apply and maximum winnings of £100 although all winnings are in real withdrawable cash.
For the average punter there are enough sports markets to keep you happy and besides unlike with some other welcome promos you don't need to deposit and bet a huge amount to try them out. For horse racing in particular these guys are worth a look with their daily price boosts. Like other continental bookies there are some weird and wonderful lines to bet on too that you won't always find at home.
- 100% Boost First Bet In Play - Min odds evens with maximum CASH winnings of £100.
- Excellent Casino & Games - If you want a cracking casino betting site with a very decent sports book then take a look.
- Horse Racing - Daily price boosts on racing.
Bet-at-home have actually been around since 1999 and are one of central Europe's most well known bookies. They have focused on sports since they started and obtained a UK license in 1999. This bookmaker have everything you need to bet, including live betting, lots of markets and clear terms. In fact this is one of the most open and honest bookies around and they have one of the cleanest, fastest and easy to use no frills interfaces going.
In an exclusive deal with LatestBettingOffers all new UK punters can claim a £20 free voucher when they register, deposit and bet £10+.
The deal is not available directly. You need to register and verify your account first, within 48 hours you will be sent a voucher code via email which can be entered in your account section to immediately activate your bonus. For full details of how to claim your bonus voucher see our bet-at-home review.
For those looking for more continental sports and non-sports markets this is one of the best betting sites available. Also one of the biggest for eSports markets.
- £20 Bonus - Deposit £10+ get a £20 voucher within 48hrs, rollover 3x to withdraw at 1/2 (1.5) within 6 months.
- Great Odds - Especially for sports covered less than typical UK bookies.
- Honest, Open, Clean and Fair - A nice easy to use interface, clear easy to find terms, great odds and more.
Betsafe are another bookie with Swedish origins but since being bought out by the BML Group they have managed to keep their charm while bringing on board wider experience to create a decent sized betting site with a full range of markets and features.
When you sign up as a new customer and deposit Betsafe will match your first depsoit 100% by giving you a matched bonus from £10-£30. Wager the bonus and deposit 6x at odds of 4/5 (1.80) on any market to claim your free funds as cash, valid for 30 days.
A typical punter will find all major sports offered with good depth of market. The in play feature is particularly nice as is the interface and speed of the site in general. Live streaming is offered time to time and there is a fully functional mobile app. Not so strong for regular offers but the deals they do have are very good value and worth keeping an eye out for.
Betsafe are particularly strong for eSports and novelty bets so if you bet on these this is a must have bookie. Betsafe also offer particularly big markets on ice hockey covering all leagues and matches.
- Matched Bonus up to £30 - Deposit £10+, rollover 6x at odds of 4/5 (1.80) or more to claim.
- £10 Risk Free Bet all Man City PL Matches - Bet £25+ pre-match (1/2+) on any Man City PL game get a £10 risk free in-play bet (1/2+) - all season long.
- eSports & Novelty - More markets than most other bookies in these areas.
If you've just read a review such as BetVictor's then you get the polar opposite with Paddy Power. If you're after a bit more dazzle and engagement with your betting then you have found your home with Ireland's biggest bookie. Now merged with Betfair they are one of the biggest betting companies on the planet.
Paddy Power are a fun and lively bookie with a risk free first bet offer, if your first £20 bet loses they will give your your stake back in cash.
For regular customers the offers also never stop with Paddy, you will find daily money back specials on horse racing and football as well as other sports such as golf and NFL. To be honest if there is a big event in any sport these guys will be running a promo.
Market depth is very good with a lot of live streaming availability and a flashy in play feature. If you’re a fan of betting through social media then PP are possibly the best pushing their top deals to you daily through Facebook and Twitter. This bookie are certainly not the best for raw odds prices but considering the number of offers they run it is worth having them in your collection.
If you're looking for more obscure lines to bet on in particular then you will find them here too.
- £20 First Bet Insurance - Register, deposit and bet £20, should it lose get cash money back.
- Money Back Specials - Every day, one of the best for horse racing, football and golf promotions that can add real value to your bets.
- Fun, Lively and Social - Paddy Power are the best for reaching out to customers to make sure you don't miss an offer.
The first surprise with Unibet is their size. These are not a pop up operation with over 120,000 markets with tens of thousands of live events, cash out, news features and more. One of Europe's biggest betting sites you get a little more continental pedigree with this bookie.
For new customers there is a £30 risk free bet bonus to try them out. If your first bet loses Unibet will match the stake up to £30 with free bonus cash.
Typically you can find promotions on other sports other than just football and horse racing with this bookmaker. Very strong in particular for sports such as tennis, darts and F1. If you regularly bet on a wide variety of sports and events it is defiantly worth checking Unibet out.
- £30 Risk Free Bet Bonus - Place your first bet between £10-30, get a refund if it loses. To withdraw rollover bonus cash three times at minimum odds of 2/5 (1.40).
- European Bookie - A continental outlook, you will find many markets and deals here not found elsewhere.
- Streaming - Many live events available and not just football and racing.
It's easy given Genting's heritage to think of Genting Bet as just another casino-sportbook, but that would be unfair. Genting are one of the biggest casino brands in the world (both online and offline) and have been going since 1965. Their sports betting platform however is worth all its salt on its own. This is a better sportbook than many dedicated betting sites can produce and combined with the casino makes a supreme betting site.
The fact the welcome offer includes a sports and casino element is no accident. This is the perfect site for anyone who wants a world class casino along with a good quality sportsbook.
Join up and get your first bet, of £10+ at evens or more, insured. If the wager loses you will get £10 back as a free bet valid for 2 weeks. This can be placed on any markets with odds up to 4/1. Along with this your first deposit, up to £50, will be matched with casino bonus funds. These come with a 50x playthrough in 30 Days (see review for more).
Market range and depth, sports coverage, features and regular promotions are brilliant for what is in effect an added-on sports product. Genting is a perfect site for anyone who like casino games but doesn’t want to have another account to place sports bets.
- £10 1st Bet Insurance - Bet £10 (evs+) get £10 Free if it loses.
- £10-£50 Casino Bonus - 100% matched on first deposit.
- Over 50 Years Old - Massive brand, tons of experience.
The original home of the tote now owned by Betfred. If you like pari-mutuel totepool betting then this is the bookie for you. That's not all they have a full sports book with good odds with the same offers and features of their parent Betfred. If you are a horse or greyhound racing fan then this has to be one of your betting sites. There is also no restriction on holding an account with both Betfred and Totesport so why not double up on your deals?
For starters get a stake matched risk free bet up to £25 if your first bet loses to give them a go. Despite having all of the same markets as their owners the interface and features of Totesport are nicer to use on a day to day basis. The fixed odds book is also competitive in terms of odds now that it is propped up by a bigger bookie.
Deals such as double delight / hattrick heaven, Scoop 6, best odds guarantee and Lucky 15 promotions are all available as standard as is streaming, in play betting and news and form features.
- £25 Risk Free Bet - Place your first bet (£1+) and get a matched freebie up to £25 if it loses (no min/max odds).
- Totepool - All tote betting markets are available here, a top bookie for racing.
- Better Together - Betfred benefit from Totesport's tote features and Totesport benefit form Betfreds fixed odds experience making two great betting sites.
Vbet, also known by their longer name Vivaro Bet, originally hail from Armenia, now based in Malta, and despite being a new online bookmaker in the UK (attaining their licence in 2016) they have a lot of pedigree and experience running a sportsbook in Europe and abroad. This means they are fully functional and stocked with over 30,000 live events, cash out along with a fantastic stats and news feature.
You don't need to break the bank to try these guys out either, the smart looking sportbook comes with a welcome offer that will match your first deposit with a free bet up to £10 (£5 min). The token has a long expiry of 30 days can be used on anything with odds of 1/2+ with cash winnings.
If you are someone that likes to have a bet on sorts of sports and events then getting a Vbet account is a real must. They not only have great depth of market for the bigger sports like football and tennis they also cover a lot of markets that you won't find with many UK facing bookmakers, such as freestyle wrestling and bowls, a well as all the traditional sports like snooker, etc.
Vivaro bet have a tasteful looking site with options for the user to switch between four different views and 6 different odds options.
- £10 Free Bet - Matched to First Deposit, £5 min.
- Impressive Sport Range - 30+ sports including more unusual options.
- Smart Site - Great looking with options to tailor to suit you.
You can see that Jetbull are a European bookie by the fact that all betting is conducted in Euros. Don't be put off by this, there are no fees or additional problems betting this way, Jetbull will just convert your funds in sterling to Euros and back at a good rate.
The welcome bonus is very high value with first deposits matched by 50% up to a maximum bonus of €75.
Jetbull are a great bookmaker for offering existing customer incentives too with regular loyalty reload bonuses, free bets and cash incentives. The Jetbull sports book is not too shabby either and well enough for the average punter. You will find markets and lines here that are not readily available with UK focused bookies.
- 50% Deposit Bonus - To claim the full €75 deposit €150. Bonus must be wagered at odds of evens (2.0) 20x for withdrawal.
- European Markets - All the usual lines plus many markets that cannot be found elsewhere.
- Loyalty - Great for reload bonuses, weekly free bets and other incentives.
BETDAQ are a betting exchange owned by Ladbrokes. It is not a problem if you already have a Ladbrokes account or have even used the Ladbrokes exchange as you can hold an account with both and take advantage of the sign up promotion.
BETDAQ are not as big or famous as say Betfair but they are better value with lower commission rates and funding fees across the board.
When you register and join you can take advantage of one of two welcome deals. The first is a 0% commision rate on your winnings for the first 30 days after joining. The basic commission rate is 5% thereafter, but this can be lowered up to 2% depending on points earned.
The second deal is a £30 bonus for the casino section if you stake just £10 on games first. Full details of both welcome deals can be found in our full review
This is a no nonsense exchange only, not as flashy as Betfair with clear and simple interfaces and markets. The horse racing exchange is particularly good and with over £100 million taken in bets each week odds and liquidity are fantastic.
- No Commision First 30 Days - Register using code FREE30 to claom.
- 50% Commission Back - Alternatively get a £30 casino bonus from a £10 stake, 300% free.
- Regular 0% and 50% Offers - Bigger events have lower commission offers.
Please don't be put off by the name this is not a dodgy outfit rather it is a quirky betting site with Swedish origins now based in Malta with a full UK gambling licence. The tag line of "Deer to Bet different" is certainly true.
New customers can claim a £25 risk free bet. Sign up and bet £25 on any sports market (excluding horse racing) at odds of evens or more and if that bet loses the bookie will give you a £25 free token. Token is valid for 30 days and must be wagered at odds of 1/2 or more. Stake is not returned and any winnings must be rolled over just the once again at odds of 1/2+.
The simplicity of this book is its best feature. A lack of flashy graphics, features, constant offers and huge markets means you can find what you want quickly and the system is fast to load. Text is nicely spaced and a good size and this makes a nice change from some of those massive crowded betting sites with too much going on.
For the average punter a very nice little bookie. Not too many regular offers but this means the bookie are able to give fair and honest without needing to compensate for costly deals.
- £40 Risk Free Bet - Bet £25 at odds of Evens or more, £25 free token if it loses, wager freebet at 1/2+, free bet winnings have 1x rollover (1/2+).
- Simple and Honest - No flashy features or extras but one of the clearest and easiest to use sportsbooks you will see with decent odds & live betting.
- Unusual Markets - With Swedish roots find plenty of unique markets on skiing (alpine, cross-country & Jump), biathlon, bandy and more.